Arts
Alliance Media (AAM), the global leader in digital cinema software and
support services, has issued a clear vision for the future to act as a
benchmark for developing new and existing solutions.
While global cinema focused on
post-pandemic recovery, AAM’s experienced and knowledgeable team listened to
exhibitors’ needs, combining valuable intel with years of industry know-how, to
not only develop existing solutions, but establish three core values that will
support their long-term vision for future development, and align their
ever-expanding portfolio.
Comprising of these core values, AAM’s long
term vision is to serve exhibitors through innovative theatre-enhancing solutions,
focusing on efficiency, cost, and opportunity, to help deliver an outstanding
cinematic experience.
“Our vision reflects both the company’s
blueprint to date and the primary objective of our entire portfolio; to
continually improve audiences’ movie-going experience,” said Dale Miller, Chief
Commercial Officer at Arts Alliance Media. “By providing the tools to develop
their cinematic proposition, exhibitors can achieve tangible, sustainable
success.”
With each solution, exhibitors will
naturally achieve one or more of AAM’s three core values; increased efficiency,
reduced operational costs, and/or the opportunity to drive admissions and revenue.
Already visible in their flagship products, this scalable framework for success
will enable AAM to expand their cinematic offering beyond software, driving
innovation in all areas of the cinema space.
Miller added, “our progressive software
suite remains at the core of who we are. But to ensure we uphold our mission to
help exhibitors deliver an outstanding cinema experience, it’s imperative we
explore new and emerging markets that could further refine their offering.”
After agreeing a partnership with
MediaMation in October 2021 to become an exclusive reseller of MX4D, earlier
this month (April 2022), AAM signed a deal with Shenzhen Timewaying Co. Ltd to
become a primary reseller of HeyLED technology, a symbol of AAM’s vision for
growth.
“It’s our objective to augment the full
performance of the theatre, from centralising operations through
industry-leading software to introducing immersive seat effects and viewing
technologies,” said Miller. “Our growing product portfolio will ensure we
become exhibitors’ one direct point of contact for circuit-wide enhancements.”
