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Flix Brewhouse Enters the Future of Cinema Operations with Award-winning Technology to
Automate Workflow for Perfect Presentation
GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that one of the best dine-in cinema chains in US – Flix Brewhouse is to deploy the industry’s highest degree of cinema automation –
Cinema Automation (CA2.0) designed to fully automate the cinema operations for perfect presentation while significantly reducing the cost associated with booth operations.
Flix Brewhouse was founded in 2011 and now operates nine dine-in cinema concepts in Indiana, Iowa, Oklahoma, New Mexico, Texas and Wisconsin. Flix Brewhouse is the only first-run movie theatre in the world to incorporate a fully functioning microbrewery. Flix Brewhouse exhibits first-run blockbuster movies while serving fresh food and craft beer brewed in-house. Their auditoriums are equipped with state-of-the-art sight and sound technology, super comfortable leather seats, as well as dine-in food and beverage service at every seat. The circuit features a PLF concept called Flix Maximum Experience (MX), a dynamic, state-of-the-art system offering large format viewing, 360-degree immersive sound technology, ultra-high resolution, next-generation 4K projection, premium extra-wide seating and a 60-foot-wide, super-low distortion, HD parabolic silver screen.
“As a company with deep roots in hospitality, Flix Brewhouse is committed to always providing our guests with the best possible cinema dining experience,” said Chance Robertson, President of Flix Brewhouse. “We rely on our vendor partners, such as GDC to provide innovative technologies to achieve our vision to be the Gold Standard in the communities we serve. GDC’s Cinema Automation was selected for its fail-safe design, which is not available from any other company, along with the ease of operation and labor savings.”
“CA2.0 was developed from our 20-year knowledge of digital cinema and constantly working with our exhibitors,” said Annie Wang, president of GDC Technology USA LLC. “At the end of Q1 2022, more than 250 cinema multiplexes worldwide have installed GDC’s CA2.0 cinema automation. Our latest customer - Flix Brewhouse circuit will be provided with technology that is ahead of its time, solving operational issues with automation designed for today’s and tomorrow’s digital cinema world.”
CA2.0 incorporates the SCL Series Centralized Playback Server – an integrated centralized storage and playback system designed to streamline content management, and leverage machine intelligence to increase efficiency while dramatically reducing the need for human intervention.
SCL Series Centralized Playback Servers offer each auditorium access to a wide assortment of movies without the need for local storage attached to every media server. SCL Series servers are designed with scalability and reliability in mind. Their storage capacity can be customized based on the number of screens (from four to 30) and the number of movie titles (up to 2,000 movies) to be stored and streamed to any auditorium on-demand.
With the storage capacity increased by up to 50 times when compared to the traditional local storage of a cinema media server, SCL Series servers are designed to meet exhibitors' demand for an “online” content solution that enables them to maintain competitiveness in today’s market. By integrating SCL Series servers with Cinema Automation CA2.0, manual operation and human intervention are significantly reduced.
In addition to automating the complex procedure of manually preparing or editing show playlists, CA2.0 incorporates other impressive advances, such as:
- CA2.0 intelligently manages equipment power supply and assures industry-standard screening quality automatically by smart testing and analysis
- SCL Series centralized servers can ingest DCP at USB3.0 maximum speed while live-streaming any content to any (or group of) media servers up to the size of a 30-plex cinema
- CA2.0 fail-safe technology to ensure that each and every screening continues undisturbed in the highly unlikely event of a centralized server failure
