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	welcome to Barco welcome to wow These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco– who help you in creating surprising experiences. We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for. Barco Website News Archive Local Directory Page Recent News: Jun 26, 2024 Barco, the Leader in Laser-Powered Cinema Solutions, Launches New Marketing Campaign in Movie Theatres Across the U.S. and Canada Barco, the leader in laser cinema solutions, today revealed the launch of its new “Laser by Barco” marketing campaign to help educate audiences about the unique benefits of experiencing movies in laser projection. With “Laser by Barco,” moviegoers are treated to more – more brightness, more color, and more contrast – bringing movies to life on the big screen like never before. Full News Article Barco Website Barco Local Directory Page May 14, 2024 Barco Brings Global Film Festival Favorites to Cannes for Special Program in HDR Barco, the leader in laser-powered cinema solutions, today announced a special Cannes screening program showcasing critically acclaimed titles, prepared for and screened in the groundbreaking HDR by Barco format. The carefully curated slate highlights festival winners from Belgium, Italy, Germany, and the United States, making their global debut in breathtaking Barco HDR Lightsteering. Barco’s HDR film series will be held May 16 – 22 in theater 8 at the Cinéum Cannes theater. Full News Article Barco Website Barco Local Directory Page Apr 10, 2024 Barco Announces First Locations for HDR By Barco in the US Barco, the leader in laser-powered cinema solutions, today announced a plan to bring HDR by Barco to select high-profile theaters at AMC Theatres, B&B Theatres, and Regal Cinemas in the US. Full News Article Barco Website Barco Local Directory Page Apr 8, 2024 Barco Launches HDR by Barco at CinemaCon 2024 Barco, the leader in laser-powered cinema solutions, launched HDR by Barco, its HDR solution suite for the cinema industry, today at CinemaCon in Las Vegas. The highly anticipated projection ecosystem will be the first to make the company’s groundbreaking HDR lightsteering technology commercially available to cinemas. Full News Article Barco Website Barco Local Directory Page Featured Cinema Items: HDR by Barco HDR by Barco HDR by Barco Elevate your cinema with unprecedented brightness, profound blacks, and captivating contrast. Harnessing the power of laser projection and a patented approach, HDR by Barco redefines the very essence of cinematic excellence. More Information: https://www.barco.com/en/solutions/cinema/hdr-by-barco Barco Series 4 Barco Series 4 Barco Series 4 We designed Barco Series 4 in collaboration with cinemas for their exact needs. A unified family of next-generation laser projectors. Powering your cinema with a performance and a simplicity you’ve never seen before. More Information: https://www.barco.com/en/products/cinema-systems/cinema-projec... Laser Light Upgrade Laser Light Upgrade Laser Light Upgrade Prepare your projector for tomorrow. Our fully-integrated Laser Light Upgrade can replace and improve the light source in Series 2 models. A sustainable way to bring incredible image quality and crystal-clear cinema to your audience. More Information: https://www.barco.com/en/products/cinema-systems/cinema-projec...

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Kortrijk, Belgium—Sep 22, 2022

Cinionic Introduces Sustainable Enhanced Cinema Presentation to Brazil

Elevates the moviegoing experience with Cinionic’s Laser Light Upgrades

Cinionic, the leader in laser-powered cinema solutions, announces the debut of Laser Light Upgrades in Brazil with installations at Cinematográfica Araújo and AFA Cinemas theaters. Together, the projects bring laser-powered presentation to fourteen screens, including 13 at Cinematográfica Araújo’s Cine Araújo theater and one at AFA Cinemas Cine Ritz Pará de Minas.

The announcement comes as the industry faces a surge in global energy prices at a time when theaters’ legacy technology is nearing the end of its original lifetime. The expansion of Cinionic’s Laser Light Upgrades (LLU) solution to Brazil provides exhibitors with a critical alternative to purchasing new projectors while also elevating the cinema experience for moviegoers. Crucially, the upgraded unit is more efficient, requiring less maintenance and consuming less energy, resulting in an overall reduction in operational costs.

One of the early adopters of Cinionic’s Laser Light Upgrades in Brazil is AFA Cinemas Cine Ritz Pará de Minas. AFA Cinemas operates 34 screens in fourteen cities across the southern region of the country.

Says Flavio Canteruccio, Director of AFA Cinemas, “The retrofit light is very easy to install and the results were better than we expected. The difference between before and after the upgrade was noticed by moviegoers that prefer to watch movies on the new screen with laser.”

Brazilian exhibitor Cinematográfica Araújo (Cine Araújo) is another pioneer of Laser Light Upgrades for the market. The Araújo family-owned circuit based out of Botucatu, São Paulo has 153 screens across 26 cities.

Cinionic’s Laser Light Upgrades offer cinemas a sustainable path to laser projection. Using the theater’s existing Series 2 projectors, the solution allows theaters to quickly upgrade their presentation with the addition of a new laser light source. For exhibitors, the enhanced unit can cut costs for exhibitors by up to 70%, extend projector lifetime, and reduce their environmental impact. Cinionic offers a range of models up to 37,000 lumens.

“Cinionic has a proud heritage in South America,” says Wim Buyens, CEO Cinionic. “With our dedicated cinema team in Brazil, we are committed to empowering elevated moviegoing experiences for the region. Today, the industry faces evolving audience expectations. Solutions like Cinionic’s Laser Light Upgrades and all-laser portfolio offer exhibitors a range of options to meet the needs of their business today, so they can wow the audiences of tomorrow.”

Industry professionals looking to learn more about Cinionic’s Laser Light Upgrades and all-laser portfolio of cinema solutions can meet with the Cinionic team at ExpoCine this week. Cinionic is the Exclusive Technology Sponsor of ExpoCine, September 20-23 in San Paulo, Brazil. For more information, visit:  www.expocine.com

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Sarah Resnikoff

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About Barco:

Barco, headquartered in Kortrijk (Belgium), is a global company leading in visualization, networking, and collaboration technology. Its innovative solutions drive advancements in the healthcare, enterprise, and entertainment markets. At the heart of Barco’s success are over 3,000 dedicated ‘visioneers’, each passionately contributing to driving change through technology. Listed on Euronext (BAR), Reuters (BARBt.BR), and Bloomberg (BAR BB), Barco realized sales of 1,050 million euro in 2023. For further insights, please visit www.barco.com or connect on X, LinkedIn, YouTube, Instagram, and Facebook. Barco. Visioneering a bright tomorrow. © 2024

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About AFA Cinemas: AFA Cinemas is a Brazilian private company, which operates in the field of cinematographic exhibition, headquartered in the city of Vitória. It operates in fourteen cities in three federation units located in the Southeast region. Its exhibition park is made up of fourteen complexes and 34 rooms. AFA Cinemas Directory page

About Cinematografica Araujo: Founded in 1926, Cinematográfica Araújo is run by the Araújo family. Based in Botucatu-SP, it has been bringing the magic of cinema to several Brazilian cities over the years. Today, Cinematográfica Araújo has cinemas in ten states (São Paulo, Paraná, Rio de Janeiro, Espírito Santo, Mato Grosso, Mato Grosso do Sul, Rondônia, Acre, Roraima and Amazonas), operating in 26 cities with 28 cinemas and it has 153 rooms and is in the process of expansion. It was responsible for opening modern rooms in the Max Screen, Multiplex Stadium and 3D style. It invests in comfort and quality in the bonbonniere, bringing its customers good quality products such as: imported popcorn of different sizes, and several options of soft drinks. Cinematografica Araujo Directory page

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Exhibitor Deals Laser Illumination

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Cinematografica Araujo () Barco (Kortrijk) AFA Cinemas ()

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Belgium Brazil

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Jun 26, 2024 Barco, the Leader in Laser-Powered Cinema Solutions, Launches New Marketing Campaign in Movie Theatres Across the U.S. and Canada

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Jan 12, 2024 Hollywood Recognizes Barco for Achievements in Cinema with Scientific and Engineering Academy Award

The Academy of Motion Picture Arts and Sciences, known for the Oscars®, bestows the Barco team with the Scientific and Engineering Academy Award for their contribution to the design and development of laser projection in cinema. The Academy’s Scientific and Technical Awards honor individuals and companies whose discoveries and innovations have contributed in significant and lasting ways to motion pictures.

Dec 21, 2023 Elevate Entertainment Group Announces Move to Laser Projection by Cinionic

Cinionic, a global leader in laser cinema technology, and Elevate Entertainment Group today announced a new strategic partnership to refresh the Texas-based cinema chain’s projection fleet with Laser Projection by Cinionic over the next three years. Elevate Entertainment Group (EEG), formerly EVO Entertainment Group, is the nation’s leading and largest operator of cinema-entertainment centers, with more than 200 screens across five states.