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Hong Kong—Nov 30, 2003

GDC Technology’s DSR™ Digital Film Servers selected for High Definition Video Broadcast Trial in China

GDC Technology, the leading developer of digital cinema solutions, today announced the successful trial of the live satellite broadcast of Beijing’s “Love under the Sun” charity concert held on November 27, using GDC Technology’s SA1000 DSR™ Digital Film Servers. CCTV, Stella MegaMedia and GDC Technology collaborated to provide satellite delivery of the live concert in HDTV format to the two digital cinema theatres located in Chang Ping and Shenzhen.

The event was the first HDTV broadcast of a live concert to digital cinema theatres in China featuring high-quality 1920x1080 50Hz images. The trial is significant because it demonstrates an efficient and cost-effective way to present alternative content in digital cinema theatres. Stella MegaMedia selected GDC Technology’s SA1000 Servers for the trial because of the live HDTV streaming capability of GDC Technology’s SA1000 Server that seamlessly integrates to the existing cinema audio system; SA1000 Servers have been deployed in different part of the world for the exhibition of movies in digital cinema theatres. SA1000 features a 2k Image Processor that handles multiple frame-rates, multiple image-resolution, multiple compression-standards such as high definition MPEG2 and the 2K picture resolution Motion-JPEG.

"GDC Technology is pleased to partner with Stella MegaMedia in leading the charge for high quality, reliable and efficient distribution of high definition content to digital cinema theatres throughout China," said Dr Man Nang CHONG, GDC Technology’s CEO. "GDC Technology’s SA1000 Server offers the cinema operators the capabilities to play blockbuster movies and alternative content such as live HDTV content, all in a single box.”

GDC Technology possesses rich experience in satellite delivery. In September 2001, GDC Technology conducted a series of successful demonstrations of the satellite delivery of Columbia Pictures’ “Final Fantasy” to digital cinema theatres in Beijing and Shanghai.

GDC Technology Limited Contacts:
Media Contact:   Tony Adamson

GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
Logo: GDC Technology Limited About GDC Technology Limited: GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider. GDC develops, manufactures and sells media servers, content storage systems, theatre management systems and network operations center software for the global cinema industry. GDC is a licensee of the DTS:X® object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC Digital Cinema Network Limited, a GDC subsidiary, manages VPFs for over 6,300 theatre screens and with more than 650 studios or motion picture distributors worldwide. GDC Technology Limited Directory page GDC Technology Limited Web Site
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