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Other Digital Stuff: Expanding the In-theatre Experience 2006
Dates: Mar 10, 2006
Location: Los Angeles, ETC_DCL
Country: United States
http://www.etcenter.org
Other Digital Stuff: Expanding the In-theatre Experience” will examine the new forms of content enabled by digital cinema technologies, including pre-show ads and entertainment, real-time sports and music, 3D trailers and lobby displays, and more. It will feature demonstrations of the latest innovations; discussions about technology and bottom-line issues; and a digital cinema overview. It will also look at how to devise alternative content that appeals to audiences “Other Digital Stuff” is free for qualified industry members and will take place March 10, 2006 from 9:00 AM – 3:00 PM in Hollywood at ETC-USC’s Digital Cinema Lab theater.

“Other Digital Stuff” is designed for creators and distributors of content for new in-theatre platforms; exhibitors seeking to build attendance and revenues and who must negotiate new technologies and business issues; and marketers and advertisers striving to maximize the big screen’s storytelling power along with its new capabilities for targeted messages.

John Fithian, president of the National Association of Theatre Owners (NATO), will keynote along with Kurt Hall, president and CEO, National CineMedia and Bob Lambert, senior vice president, Worldwide Technology Strategy, The Walt Disney Company. Texas Instruments is sponsoring the day and providing technical and program support, along with NATO.

Said Charles S. Swartz, executive director/CEO of ETC-USC, “Digital cinema enables exciting new opportunities in in-theatre content, but making it work is a complex process. Our goal for ‘Other Digital Stuff’ is to help major stakeholders expand on the alternative content already in theatres and embark in new directions.”

“Other Digital Stuff: Expanding the In-theatre Experience” is the first in what will be a series of events presented by the ETC-USC tackling exhibition industry issues.
About Entertainment Technology Center-USC: The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center that brings together senior executives, innovators, thought leaders, and catalysts from the media & entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content. The ETC@USC Executive Board includes: Disney, Fox, Universal, Sony Pictures, Paramount, Warner Bros, Lucasfilm, USC School of Cinematic Arts, Iron Mountain, Cisco, Technicolor and NAGRA Kudelski Group. Entertainment Technology Center-USC Directory page
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Event Guidelines:
  • Must be focused on the professional cinema industry with a technology component
  • Must have broad geographic or international appeal 
  • Must have a website with with additional information and preferably on-line registration 
To suggest an event, please send us the details at info@dcinematoday.com  
Events
Jul 29, 2018 AIMC Gold Coast
Aug 22, 2018 BIRTV 2018 CIEC Beijing
Aug 26, 2018 ICTA Annual Business Retreat Napa Valley Marriott
Aug 28, 2018 Big Cine Expo 2018 Mumbai
Sep 13, 2018 IBC 2018 RAI Amsterdam
Oct 2, 2018 Expo Cine 2018 Sao Paulo
Oct 15, 2018 UNIC Cinema Days 2018 Brussels
Oct 22, 2018 SMPTE 2018 Westin Bonaventure, Los Angeles
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