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Sponsors



Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.



Unique X, Based in the UK, is a new brand for the future of digital cinema, providing intelligent autonomous solutions and content services.  Unique X operates in 65 countries globally. To date, more than 70 million GB of data have been transferred, and over 60 million advertising playlists have been delivered. Solutions include RosettaBridge TMS, RosettaNet Estate Management System, Movie Transit (DCP Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our pre-show products of Advertising Accord, Ad Transit and Smart Trailering.



CES+ is the premier partner in cinema solutions. For the past 35 years has been a pioneer delivering innovative first-in-market technology and will revolutionize the industry with his one-of-a-kind Cinema-as-a-Service solution offering to become the disruptive facilitator of the evolution of the modern movie theater operation. CES+ is headquartered in Miami, Florida, and serves clients globally.




USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



GDC Technology Limited is a digital cinema solutions provider. GDC Technology develops, manufactures and sells digital cinema servers, content storage systems, theatre management systems and network operations center software for digital cinema. In addition, GDC is the appointed worldwide certification services agent, with exclusivity in Asia to certify DTS:X immersive sound auditoriums for DTS, Inc. GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC's subsidiary, GDC Digital Cinema Network Limited, manages VPF for approximately 5,000 theater screens and 250 motion picture distributors worldwide.



DCIP is the largest digital cinema integrator in the world and provides industry leading software and management solutions to exhibitors and distributors. 

Cinergy is an enterprise suite of tools that helps you track, monitor, and efficiently manage cinema operations in one centralized platform.




NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.





Bardan Cinema has been a leader in cinema equipment sales in Latin America and the Caribbean for over 40 years. With a well-established reputation and broad customer base that spans independent boutique theaters to large multiplexes, Bardan provides total solutions and services ranging from cinema design, equipment sales, installation, monitoring and VPF implementation. In collaboration with D-Cinema NOC, Bardan now offers comprehensive 24/7/365 proactive monitoring and remote support to exhibitors throughout the region.



QSC Cinema is the global leader in signal processing, power amplifiers, and loudspeakers for all cinema applications. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.



Moving Image Technologies manufacturers and markets a full complement of cinema exhibition equipment and services to support the industry’s transition to digital cinema, including: custom engineering, systems design, integration, digital technology solutions for 3D, digital cinema, pre-feature on-screen advertising and components. Moving Image Technologies’ mission is to have the most talented, passionate people in cinema working to provide the best presentation tools for the cinema exhibition industry.



Qube Cinema is committed to creating a seamless world of Digital Cinema with products that are innovative, powerful, reliable and cost-effective. Qube Cinema is a company with a passion for cinema and a thorough understanding of film, video, audio and computer technology along with vast experience in the production, post-production and exhibition industries - a unique combination of expertise that has helped in the development of the company's digital cinema technology.



welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.



Industry Partners



The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 




The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​





For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 

Shows & Events



ShowEast 2020,  now rescheduled to be held in Miami from Dec 7-10, 2020 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.


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Los Angeles, CA—Feb 14, 2006

“Other Digital Stuff: Expanding the In-Theatre Experience” Announces Content and Speaker Line-Up

ETC-USC Sponsored Conference Examines Music, Sports, Pre-show Ads, 3D, Games and Mobile-Powered Content in Theatres
The first-ever conference dedicated to in-theatre content beyond motion pictures will feature industry leaders, clips and demonstrations of the latest in music, sports, pre-show ads, mobile-powered content and games, it was announced today by Charles Swartz, executive director/CEO Entertainment Technology Center at USC (ETC-USC). 

Highlights of “Other Digital Stuff: Expanding the In-Theatre Experience” include a keynote by NATO president John Fithian; presentations from cinema concert innovators Emerging Pictures and targeted cinema advertising leaders Kodak, National CineMedia and Screenvision; interactive technology from GoldPocket Wireless and BT; and the latest in 3D trailers and cinema advertisements from REAL D.

“Other Digital Stuff” will take place March 10, 2006, from 9:00 AM – 3:00 PM in Hollywood at ETC-USC’s Digital Cinema Lab theater. Attendance is free for qualified industry members and registration is at www.etcenter.org.

A progress report on the digital cinema rollout, presented by executives at Christie/AIX, Technicolor and the UK Film Council, among others, opens the day’s panels. It will be followed by sessions exploring music and sports; 3D trailers, ads and lobby displays; ad customization; and pre-show innovations such as interactive and mobile-powered content. There will be exhibitions of the latest advancements; discussions about technology and bottom-line issues; and an examination of alternative content that appeals to audiences.

“Other Digital Stuff” is designed for creators and distributors of content for new in-theatre platforms; exhibitors seeking to build attendance and revenues; and marketers and advertisers seeking to harness the big screen’s storytelling power.



About Entertainment Technology Center-USC: The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center that brings together senior executives, innovators, thought leaders, and catalysts from the media & entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content. The ETC@USC Executive Board includes: Disney, Fox, Universal, Sony Pictures, Paramount, Warner Bros, Lucasfilm, USC School of Cinematic Arts, Iron Mountain, Cisco, Technicolor and NAGRA Kudelski Group. Entertainment Technology Center-USC Directory page

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More Entertainment Technology Center-USC News:
Apr 17, 2018 NAGRA and the Entertainment Technology Center @University of Southern California Partner on Fandom Genomics for myCinema, NAGRA’s Alternative Content and Live Event Service
Jun 30, 2009 3D Entertainment Summit Announces Variety and ETC @ USC as Partners
Feb 13, 2007 Entertainment Industry Leader Charles S. Swartz Passes Away
Feb 8, 2007 NAB2007 to Feature Sixth Annual Digital Cinema Summit
SMPTE Logo
Technical, creative and business issues raised by the digital cinema roll-out will be the focus of the Digital Cinema Summit at NAB2007, it was announced today by conference partners NAB, the Entertainment Technology Center at University of Southern California (ETC@USC) and the Society of Motion Picture and Television Engineers (SMPTE). The two-day event will feature keynotes, case studies and panels examining real world successes and challenges across the entire digital motion picture release chain from production and post production through theatrical exhibition, to multi-platform, digital release. The Digital Cinema Summit takes place Saturday, April 14 and Sunday April 15 at the Las Vegas Convention Center.

Oct 26, 2006 Entertainment Technology Center Relocates Digital Cinema Lab to USC
Jul 19, 2006 Entertainment Technology Center at USC Announces Retirement of Executive Director/CEO Charles S. Swartz
Jul 13, 2006 Entertainment Technology Center at USC and Keio University's DMC Form Digital Entertainment Alliance
Feb 28, 2006 James Cameron to Keynote at NAB 2006 Digital Cinema Summit
SMPTE Logo
Director James Cameron (ALIENS OF THE DEEP, TITANIC), a pioneer in using new technologies including digital 3D, will deliver the Sunday keynote at NAB2006’s Digital Cinema Summit. Cameron, who consistently takes filmmaking into new territories, will address near and far horizons for digital 3D. In addition, National Association of Theatre Owners (NATO) president John Fithian will join Cameron in a Sunday afternoon dialogue that will bring together two industry leaders with overlapping goals and concerns. The pair will explore the future of the theatre going experience, digital cinema and digital 3D. Cameron’s keynote will take place at 9:00 AM and the Cameron/Fithian dialogue at 1:30 PM on Sunday, April 23, 2006, at the Las Vegas Convention Center South Hall.


Feb 2, 2006 “Other Digital Stuff: Expanding the In-Theatre Experience” Launched By Entertainment Technology Center at USC
Mar 15, 2005 Singapore Enables Digital Cinema Transmission Across Continents
Mar 14, 2005 Christie Powers Cross-Continent D-Cinema Transmission
Dec 1, 2002 Entertainment Technology Center Named Official Testing Site By Digital Cinema Initiatives
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