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# 1939 Baird

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Los Angeles—Oct 26, 2006

Entertainment Technology Center Relocates Digital Cinema Lab to USC

Continues Digital Cinema Research and Testing at State-of-the-Art University Park Site
The Entertainment Technology Center at University of Southern California (ETC-USC) is moving its digital cinema research and testing initiative, the Digital Cinema Lab (DCL), to state-of-the-art facilities on the USC campus, it was announced today by Bob Lambert, corporate senior VP, worldwide technology strategy, The Walt Disney Company and current chair of the ETC-USC executive board. The DCL's new home is the USC School of Cinematic Arts' (formerly School of Cinema-Television) premier auditorium, the Eileen Norris Cinema Theatre. The Lab will be housed in Norris beginning late this fall, and will remain there until it transitions with the School of Cinematic Arts to its new complex, which opens in 2008.

"Over the past four years, the DCL has played a central role in the digital cinema transition, enabling neutral evaluation of technologies and practices and previewing the latest innovations," said Lambert. "We will continue and build on these activities at our new location, supported by even more equipment and a dedicated staff."

The Digital Cinema Lab at Norris Theatre will organize events that explore key digital cinema issues and host visual analyses, equipment testing, configuration and interoperability assessments, compliance reviews and more. Clients will have access to the projectors, servers and other digital gear previously housed at the Pacific Theater in Hollywood, along with additional top-of-the-line equipment already at Norris. The Norris facility supports Dolby and DTS and is THX certified.

The ETC-USC board is currently reviewing candidates to fill the executive director's chair vacated by Charles S. Swartz, who retired in July 2006.

About Entertainment Technology Center-USC: The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center that brings together senior executives, innovators, thought leaders, and catalysts from the media & entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content. The ETC@USC Executive Board includes: Disney, Fox, Universal, Sony Pictures, Paramount, Warner Bros, Lucasfilm, USC School of Cinematic Arts, Iron Mountain, Cisco, Technicolor and NAGRA Kudelski Group. Entertainment Technology Center-USC Directory page

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