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USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



GDC Technology Limited is a digital cinema solutions provider. GDC Technology develops, manufactures and sells digital cinema servers, content storage systems, theatre management systems and network operations center software for digital cinema. In addition, GDC is the appointed worldwide certification services agent, with exclusivity in Asia to certify DTS:X immersive sound auditoriums for DTS, Inc. GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC's subsidiary, GDC Digital Cinema Network Limited, manages VPF for approximately 5,000 theater screens and 250 motion picture distributors worldwide.



Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.



welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.





Unique X, Based in the UK, is a new brand for the future of digital cinema, providing intelligent autonomous solutions and content services.  Unique X operates in over 80 countries globally. To date, more than 70 million GB of data have been transferred, and over 60 million advertising playlists have been delivered. Solutions include RosettaBridge TMS, RosettaNet Estate Management System, Movie Transit (DCP Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our pre-show products of Advertising Accord, Ad Transit and Smart Trailering.



Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  





Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.



SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



QSC Cinema is the global leader in signal processing, power amplifiers, and loudspeakers for all cinema applications. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.

Industry Partners



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​





The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 



The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 


Shows & Events



CinemaCon 2021 has been scheduled for August 23-26, 2021 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 




CineEurope 2021, has been re-scheduled for October 4-7 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.



CineAsia 2021 has been scheduled for Dec 6-9th 2021 in Bangkok.  Check links for the latest  information. 



ShowEast 2021,  scheduled to be held in Miami from Nov 8-11, 2021 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.


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LOS ANGELES—Feb 13, 2007

Entertainment Industry Leader Charles S. Swartz Passes Away

Veteran Producer, Innovator, and Communicator Shaped Landmark Entertainment Technology Center at USC
Charles Swartz, respected throughout the entertainment industry and academia for his role in shepherding innovations that broke new ground in cinematic content, distribution, and display, passed away on February 10 from pneumonia, his family announced today.

Swartz, 67, was an important catalyst in the industry's current transition to digital cinema; edited the definitive book on the subject, Understanding Digital Cinema; and brought together key organizations and thinkers worldwide to help move forward feature film and the technologies that make it possible. An educator and communicator known for his vision, patience, and boundless energy, Swartz is survived by his wife, writer/director Stephanie Rothman.

"Charles' impact on entertainment was both exceptional and profound," said Elizabeth M. Daley, dean of the USC School of Cinematic Arts. "That impact stemmed not only from his vast experience, but also from a deep passion for the dramatic role entertainment plays in shaping the lives of millions of people around the globe," she added.

From 2002 to summer 2006, Swartz was CEO of the Entertainment Technology Center at the University of Southern California (ETC-USC). Drawing on his industry and academic background, he reinvigorated and refocused the research center, providing the entertainment and technology industries with a venue to reach common ground on crucial creative and technical issues.

Among his accomplishments were building ETC-USC's Digital Cinema Lab into the entertainment industry's premier test bed for new digital cinema technologies; laying the groundwork for an extensive digital home research center; and growing ETC-USC into a vital educational center for entertainment professionals. Swartz produced such important events as the Digital Cinema Summit at NAB, Other Digital Stuff: Expanding the In-Theater Experience, the Digital Screening Series and the Entertainment Technology Summit.

Prior to heading ETC-USC, Swartz was the director of business development for the entertainment industry at Anderson Consulting (now Accenture), and then director of integrated strategy for media and entertainment at the e-business consulting firm Sapient. When Sapient closed its media sector, Swartz founded Charles S. Swartz Consulting to connect entertainment clients with companies exploring the potential of broadband wireless.

Before bringing his expertise to the consultancy field, Swartz was an education specialist and program manager at UCLA Extension's Department of Entertainment Studies and Performing Arts, where he created a trendsetting curriculum that was one of the first to embrace the rise of digital technology and business in entertainment and that set new standards for film and television education.

Swartz began his career in film and television production at Warner Bros. Television and then served as head of production at Roger Corman's New World Pictures, as well as EVP of acquisition and production at Dimension Pictures. His was the producer of eight feature films, six of which he co-wrote.

Swartz was an active member of SMPTE since 1985. He served as governor from the Hollywood Region in 2004-2005. From 1992 to 1994, 1995 to 1997, and again from 2002-2003, he was manager of the Hollywood section. He was also a member of the Hollywood section education committee (beginning 1991) and a member of the Lou Wolf Memorial Scholarship Committee (beginning 2002). In 2004, SMPTE named Swartz a Fellow. In addition, Swartz was the treasurer/co-chair of the program committee of the Hollywood Post Alliance and a member of the Board of Directors of Digital Coast Roundtable.

Swartz graduated magna cum laude and Phi Beta Kappa from Yale University and did graduate studies at the USC School of Cinematic Arts. In 1996, the Los Angeles Business Journal named him one of 100 technology leaders in Los Angeles.


About Entertainment Technology Center-USC: The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center that brings together senior executives, innovators, thought leaders, and catalysts from the media & entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content. The ETC@USC Executive Board includes: Disney, Fox, Universal, Sony Pictures, Paramount, Warner Bros, Lucasfilm, USC School of Cinematic Arts, Iron Mountain, Cisco, Technicolor and NAGRA Kudelski Group. Entertainment Technology Center-USC Directory page
About USC School of Cinematic Arts: About the USC School of Cinematic Arts cinema.usc.edu Since 1929, the USC School of Cinematic Arts has fueled and mirrored the growth of entertainment as an industry and an art form. The school offers comprehensive programs in directing, producing, writing, critical studies, animation and digital arts, production, and interactive media, all backed by a broad liberal arts education and taught by leading practitioners in each field. Its more than 10,000 alumni are among the world¹s most distinguished animators, scholars, teachers, writers, directors, producers, cinematographers, editors, sound experts and industry executives. Since 1973 not a year has passed without an alumnus or alumna being nominated for an Academy Award. USC School of Cinematic Arts Directory page

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More Entertainment Technology Center-USC News:
Apr 17, 2018 NAGRA and the Entertainment Technology Center @University of Southern California Partner on Fandom Genomics for myCinema, NAGRA’s Alternative Content and Live Event Service
Jun 30, 2009 3D Entertainment Summit Announces Variety and ETC @ USC as Partners

Feb 8, 2007 NAB2007 to Feature Sixth Annual Digital Cinema Summit
SMPTE Logo
Technical, creative and business issues raised by the digital cinema roll-out will be the focus of the Digital Cinema Summit at NAB2007, it was announced today by conference partners NAB, the Entertainment Technology Center at University of Southern California (ETC@USC) and the Society of Motion Picture and Television Engineers (SMPTE). The two-day event will feature keynotes, case studies and panels examining real world successes and challenges across the entire digital motion picture release chain from production and post production through theatrical exhibition, to multi-platform, digital release. The Digital Cinema Summit takes place Saturday, April 14 and Sunday April 15 at the Las Vegas Convention Center.

Oct 26, 2006 Entertainment Technology Center Relocates Digital Cinema Lab to USC
Jul 19, 2006 Entertainment Technology Center at USC Announces Retirement of Executive Director/CEO Charles S. Swartz
Jul 13, 2006 Entertainment Technology Center at USC and Keio University's DMC Form Digital Entertainment Alliance
Feb 28, 2006 James Cameron to Keynote at NAB 2006 Digital Cinema Summit
SMPTE Logo
Director James Cameron (ALIENS OF THE DEEP, TITANIC), a pioneer in using new technologies including digital 3D, will deliver the Sunday keynote at NAB2006’s Digital Cinema Summit. Cameron, who consistently takes filmmaking into new territories, will address near and far horizons for digital 3D. In addition, National Association of Theatre Owners (NATO) president John Fithian will join Cameron in a Sunday afternoon dialogue that will bring together two industry leaders with overlapping goals and concerns. The pair will explore the future of the theatre going experience, digital cinema and digital 3D. Cameron’s keynote will take place at 9:00 AM and the Cameron/Fithian dialogue at 1:30 PM on Sunday, April 23, 2006, at the Las Vegas Convention Center South Hall.

Feb 14, 2006 “Other Digital Stuff: Expanding the In-Theatre Experience” Announces Content and Speaker Line-Up
Feb 2, 2006 “Other Digital Stuff: Expanding the In-Theatre Experience” Launched By Entertainment Technology Center at USC
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