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Los Angeles, CA—Feb 28, 2006

James Cameron to Keynote at NAB 2006 Digital Cinema Summit

NATO President John Fithian To Join Director for Screen-Side Chat
Director James Cameron (ALIENS OF THE DEEP, TITANIC), a pioneer in using new technologies including digital 3D, will deliver the Sunday keynote at NAB2006’s Digital Cinema Summit. Cameron, who consistently takes filmmaking into new territories, will address near and far horizons for digital 3D. In addition, National Association of Theatre Owners (NATO) president John Fithian will join Cameron in a Sunday afternoon dialogue that will bring together two industry leaders with overlapping goals and concerns. The pair will explore the future of the theatre going experience, digital cinema and digital 3D. Cameron’s keynote will take place at 9:00 AM and the Cameron/Fithian dialogue at 1:30 PM on Sunday, April 23, 2006, at the Las Vegas Convention Center South Hall.

“Digital cinema and 3D open the door for filmmakers to mine completely new creative territory,” said Cameron. “It’s up to exhibitors, now, to adopt these new technologies on the display side, so that audiences have a reason to seek out the cinema and leave their computer and flat screen TVs.”

Fithian explained, “After years of hard work on technical specifications, equipment development and business modeling, the cinema industry stands at the dawn of the biggest technological revolution since the advent of sound.
Digital cinema starts right now, in the year 2006, and it couldn't come at a more important time."

“We’re thrilled to host this meeting of two influential leaders,” said Charles S. Swartz, executive director/CEO, Entertainment Technology Center at USC (ETC-USC), co-producer of the Digital Cinema Summit. “While John and Jim represent different industry sectors, they share a passion for quality storytelling and a commitment to the cinema experience.”

SMPTE President Edward Hobson concurred, “John was a speaker at our Digital Cinema Summit two years ago, and we’re looking forward to hearing from him again, this time dovetailed with what Jim will be saying.”

Fithian’s keynote will take place Saturday, April 22, 2006 at 8:30 AM. The Digital Cinema Summit at NAB2006 features case studies, expert tutorials, keynotes and panels that examine practical issues arising from the production, postproduction, distribution and exhibition of digital cinema.
Saturday’s program, produced by SMPTE, centers around digital cinema mastering, distribution and exhibition issues and Sunday’s schedule, produced by ETC-USC, looks at production and postproduction of digital cinema content. Information about the Digital Cinema Summit is at nabshow.com/digitalcinemasummit.asp

About Entertainment Technology Center-USC: The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center that brings together senior executives, innovators, thought leaders, and catalysts from the media & entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content. The ETC@USC Executive Board includes: Disney, Fox, Universal, Sony Pictures, Paramount, Warner Bros, Lucasfilm, USC School of Cinematic Arts, Iron Mountain, Cisco, Technicolor and NAGRA Kudelski Group. Entertainment Technology Center-USC Directory page About Society of Motion Picture and Television Engineers: For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code™ and the ubiquitous SMPTE Color Bars™ are just two examples of SMPTE’s notable work. As it enters its second century, SMPTE is shaping the next generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows.
 
SMPTE’s global membership today includes more than 7,000 members: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to SMPTE’s standards development and educational initiatives. A partnership with the Hollywood Professional Association (HPA) connects SMPTE and its membership with the businesses and individuals who support the creation and finishing of media content. Information on joining SMPTE is available at www.smpte.org/join.
Society of Motion Picture and Television Engineers Directory page

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