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# 1930 Baird

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WASHINGTON, DC—Feb 8, 2007

NAB2007 to Feature Sixth Annual Digital Cinema Summit

Conference to Examine Entire Digital Cinema Supply Chain
Technical, creative and business issues raised by the digital cinema roll-out will be the focus of the Digital Cinema Summit at NAB2007, it was announced today by conference partners NAB, the Entertainment Technology Center at University of Southern California (ETC@USC) and the Society of Motion Picture and Television Engineers (SMPTE). The two-day event will feature keynotes, case studies and panels examining real world successes and challenges across the entire digital motion picture release chain from production and post production through theatrical exhibition, to multi-platform, digital release. The Digital Cinema Summit takes place Saturday, April 14 and Sunday April 15 at the Las Vegas Convention Center.

Saturday's line up, programmed by SMPTE, focuses on the latest in stereoscopic (digital 3D) cinema techniques; technologies for creating digital intermediates (DIs); new, innovative workflows in the digital theater; the DC-28 Standards; and a final report from the international digital cinema deployment organization, World Screen. Chris Cookson, chief technology officer for Warner Bros. Entertainment Inc., will deliver a keynote address that explores what the industry can do to prepare for and empower the long-term promise of digital cinema image quality.

Sunday's program, produced by ETC@USC, will look at creating and distributing digital motion picture content for consumption in the movie theater and the new digital home. Sessions will address the digital pipeline, success and roadblocks in retrofitting theaters for digital cinema exhibition, 3D content, and recent Digital Cinema Initiatives (DCI) developments. The day will be feature two, in-depth case studies analyzing the production of recent, high profile, digital releases and a soon-to-be-announced keynote from a leading filmmaker.

"As digital technologies bring the various sectors of the entertainment industry closer together, the Digital Cinema Summit grows more germane to our NAB audience," said NAB Vice President of Science & Technology John Marino. "ETC@USC and SMPTE will draw back the curtain on key innovations that impact our post production, research and manufacturing, and Internet broadcast communities."

"Digital cinema has flourished from a few locations to thousands of screens worldwide, driven, in large part, by the development of new technologies," said Kimberly Maki, executive director, SMPTE. "Attendees to the Saturday Summit sessions will gain a deeper understanding of new technological developments and solutions, information they can take with them to the NAB exhibition floor."

"Digital Cinema represents the high-end and leading edge of the digital distribution continuum," said David Wertheimer, newly appointed executive director, ETC@USC. "What we are doing as an industry here is shaping how digital products get produced and distributed downstream. With our Sunday sessions, industry members will gain the information they need to remain ahead of the digital curve."

The Digital Cinema Summit is designed for content owners and distributors, filmmakers and crew, post production staff, theater owners, equipment manufacturers, technology companies, analysts and journalists. For detailed program info, click here.

About Entertainment Technology Center-USC: The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center that brings together senior executives, innovators, thought leaders, and catalysts from the media & entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content. The ETC@USC Executive Board includes: Disney, Fox, Universal, Sony Pictures, Paramount, Warner Bros, Lucasfilm, USC School of Cinematic Arts, Iron Mountain, Cisco, Technicolor and NAGRA Kudelski Group. Entertainment Technology Center-USC Directory page About Society of Motion Picture and Television Engineers: For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code™ and the ubiquitous SMPTE Color Bars™ are just two examples of SMPTE’s notable work. As it enters its second century, SMPTE is shaping the next generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows.
 
SMPTE’s global membership today includes more than 7,000 members: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to SMPTE’s standards development and educational initiatives. A partnership with the Hollywood Professional Association (HPA) connects SMPTE and its membership with the businesses and individuals who support the creation and finishing of media content. Information on joining SMPTE is available at www.smpte.org/join.
Society of Motion Picture and Television Engineers Directory page About National Association of Broadcasters : The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. National Association of Broadcasters Directory page

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