Cinema Technology Nov. 28, 2021
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3ality Digital LLC 55 E. Orange Grove Avenue Burbank CA, 91502-1827 United States Ph: (818) 333-3000 Fax: (818) 333-3001 http://www.3alitydigital.com/ info@3alitydigital.com


About 3ality Digital:
3ality Digital develops enabling technologies to power live-action stereoscopic 3D (S3D) entertainment from image capture through broadcast, independent of viewing environment.  3ality Digital’s camera platforms, stereo image processing systems, and S3D image scaling technologies are quickly earning a reputation as the “gold standard” for the emerging medium, and are rapidly being adopted by broadcasters, production companies, studios and consumer electronics manufacturers.  3ality Digital’s systems are optimized to handle the demands of live S3D broadcast, offering such must-haves as fast setup, perfectly aligned zooms, accurate imagery right from the camera, and automation that reduces the number of required production personnel.  3ality Digital technology has powered  a number of live-action firsts, including U2 3D, the first movie shot completely in digital live-action S3D; the first live S3D broadcast of an NFL game (Raiders vs. Chargers, Dec. 4th, 2008); the first live S3D sports broadcasts available to consumers, including the 2009 BCS Championship Game, BSkyB’s landmark Manchester United vs. Arsenal soccer broadcast and the first network hockey telecast ever produced in S3D (New York Rangers vs. Islanders, March 24, 2010, on MSG); the first S3D commercial broadcast on television (Sobe “Lizard Lake,”); and the first episode of a scripted television series shot in digital live-action S3D (Chuck vs. The Third Dimension, aired on NBC on Feb. 2, 2009).

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