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BURBANK—Nov 10, 2009

3ality Digital Shoots First Ever 3D Country Music Concert

Country music fans nationwide will be in for a brand new entertainment experience when Kenny Chesney: Summer in 3D, the first‐ever 3D country music concert movie, is released in April 2010. Filmed with camera rigs provided by 3ality Digital, LLC, the experience is a compilation of five Kenny Chesney concerts spanning five cities – Pittsburgh, Philadelphia, Seattle, Foxborough (MA) and Indianapolis. 

 Kenny Chesney: Summer in 3D was inspired by the award‐winning 3D concert movie, U2 3D, filmed and produced by 3ality Digital. According to Chesney, as reported by KennyChesney.com, "’I’d seen U2’s movie and was blown away.’ ‘It was like something I’d never seen – and I wondered what would happen if we tried to capture some of what was going on like that… How would it look, because this is more straight up… Everyone who saw the footage agreed, and we started taking this project very seriously.’“ 

Ted Kenney, director of production for 3ality Digital and the 3D producer of Kenny Chesney: Summer in 3D, says, “The energy of Kenny’s music and performance will resonate in 3D theaters. When you see this movie you won’t just be watching it, you’ll be experiencing Kenny Chesney right along with his fans.” Kenney adds, “The shoot took place over a few shows to capture the atmosphere in different cities, as Kenny is very passionate about his music and his fans. This particular tour, the Sun City Carnival Tour, was specifically tailored with the audience in mind.” 

 The film will be released in more than 750 locations through Sony Pictures’ Hot Ticket division.

About 3ality Digital LLC: 3ality Digital develops enabling technologies to power live-action stereoscopic 3D (S3D) entertainment from image capture through broadcast, independent of viewing environment.  3ality Digital’s camera platforms, stereo image processing systems, and S3D image scaling technologies are quickly earning a reputation as the “gold standard” for the emerging medium, and are rapidly being adopted by broadcasters, production companies, studios and consumer electronics manufacturers.  3ality Digital’s systems are optimized to handle the demands of live S3D broadcast, offering such must-haves as fast setup, perfectly aligned zooms, accurate imagery right from the camera, and automation that reduces the number of required production personnel.  3ality Digital technology has powered  a number of live-action firsts, including U2 3D, the first movie shot completely in digital live-action S3D; the first live S3D broadcast of an NFL game (Raiders vs. Chargers, Dec. 4th, 2008); the first live S3D sports broadcasts available to consumers, including the 2009 BCS Championship Game, BSkyB’s landmark Manchester United vs. Arsenal soccer broadcast and the first network hockey telecast ever produced in S3D (New York Rangers vs. Islanders, March 24, 2010, on MSG); the first S3D commercial broadcast on television (Sobe “Lizard Lake,”); and the first episode of a scripted television series shot in digital live-action S3D (Chuck vs. The Third Dimension, aired on NBC on Feb. 2, 2009). 3ality Digital LLC Directory page
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