MORRISTOWN, N.J—Feb 15, 2008
“Hannah Montana & Miley Cyrus: Best of Both Worlds Concert” in 3-D Enabled by AccessIT Technology and Deployment
Disney Digital 3-D™ Blockbuster Adds to Growing Demand for Special Event Programming
Access Integrated Technologies, Inc. (“AccessIT”) (NASDAQ: AIXD) said today that Disney’s record-breaking “Hannah Montana & Miley Cyrus: Best of Both Worlds Concert,” which played in Disney Digital 3-D in movie theatres around the country, was partly enabled by the digital cinema systems the company has deployed to more than 3,700 screens. More than 55 percent of the screens that played the concert were within the AccessIT group of exhibitors. The concert movie played on 387 AccessIT Digital Cinema-equipped screens between February 1st and February 14th.
“Digital cinema is not just about technology. Events like this one are why digital cinema is the future of the motion picture industry. Event programming and alternative content which reach passionate audiences and provide more choice for theatre-goers are what digital cinema is about,” said Bud Mayo, chairman and CEO of AccessIT.
Commenting on the smash success of the “Hannah Montana” movie, Chuck Goldwater, President of AccessIT’s Media Services Group, said: “The record number of fans who came to see this sold-out concert movie is a testament to the great potential of digital cinema. Only digitally-equipped movie theaters give audiences so much choice of entertainment, whether a concert movie by a popular entertainer like Disney’s Hannah Montana, grand opera, a major sporting event, or a myriad of other alternative content offerings. This is, indeed, the future of the motion picture industry."
AccessIT Digital Cinema is the industry-leading deployment program for Digital Cinema that provides technology, funding, operations and administration for the company's studio-supported plan. To date, exhibitors across the United States, including Atlas Theatres, Allen Theatres, Carmike Cinemas, Celebration! Cinema, Cinema West, Cinetopia, Emagine, Galaxy, Marquee Cinemas, MJR Theatres, Neighborhood Cinema Group, Rave, Showplace Cinemas, UltraStar, and AccessIT’s own Pavilion Digital Showcase Cinema are using the AccessIT’s unique Library Management Server® and Theatre Command Center® software to bring programming to more than 3,700 screens.