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# 1950 Theatre TV

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LAS VEGAS—Mar 22, 2004

Digital Cinema Solutions Provide Next Generation Features for Digital Cinema Projection at ShoWest

Microsoft Windows Media 9 Series, AMD64(TM) Technology, NVIDIA Quadro Graphics Combine to Power Digital Cinema's Most Robust Solution
igital Cinema Solutions (DCS) announced today at ShoWest, next generation digital projection equipment providing robust power and rich features for the nation's top digital cinema art houses. Powered by dual AMD Opteron(TM) processors based on AMD64(TM) technology and NVIDIA Quadro graphics solutions, DCS's new products feature new and improved theater automation, the ability to playback 2K, subtitling and advertising/pre-show applications.

DCS's new products and presence at ShoWest is part of an on-going collaboration with Microsoft, AMD and NVIDIA to provide support for the distribution of major motion pictures and other digital content based on the Microsoft Windows Media Video 9 Series high-resolution format to movie theaters.

DCS's specially-equipped digital projection workstations utilize the latest open Windows PC architecture technologies catering to specialty movie theater chains across the U.S. to drive the presentation of digital feature films.

"As the number of digital cinemas increases through deployment at additional theater chains, AMD's scalable 64-bit, open architecture incorporating technologies from Microsoft and NVIDIA will be at the heart of such systems, enabling the digital cinema revolution," said Marty Seyer, vice president and general manager of the Microprocessor Business Unit, AMD.

"We see the combination of technology built around AMD64 technology being able to scale from 2K to 4K very quickly," said Jim Steele, CEO of Digital Cinema Solutions.

Currently, professional workstations featuring 64-bit capable AMD Opteron(TM) processors and NVIDIA Quadro professional graphics solutions are utilized by major film production houses to create high-definition content. When combined with Windows Media Video High-Definition and integrated secure rights management features to combat piracy, filmmakers can now take their content from the big screen to the home screen, with no discernable loss in visual quality or copyright infringement concerns.

"By keeping the entire content in the digital pipeline, filmmakers can be assured that their creative visions will remain as they intended, regardless of where or how their content is viewed," said Jason Reindorp, group manager of the Windows Digital Media Division at Microsoft Corp.

To date, there have been over 5,000 commercial screenings on DCS's Cinema System workstations deployed at 27 theatres across the nation, including films from major independent distributors such as Sony Pictures Classics and Lions Gate. Most recently, both Oscar nominated "The Cooler" and Oscar winner "Fog of War" played digitally across the DCS network. The DCS network is the largest digital cinema deployment of its kind in the U.S.

"By keeping the content in the digital pipeline, filmmakers can be confident that their creative visions will remain as they intended, regardless of where or how their content is viewed," said Adrian Sexton, Executive Director, Business Development for Lions Gate Entertainment. "DCS has provided a robust digital solution and brought solid technology partners in AMD and NVIDIA to the table. We look forward to working with them on upcoming digital releases."
About Digital Cinema Solutions, Inc.: Digital Cinema Solutions acquires and delivers digital content to the leading art and specialty film cinemas in North America. Digital Cinema Solutions, Inc. Directory page

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