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Hong Kong—Jun 23, 2004

CineArt House becomes Hong Kong’s FIRST Permanent Digital Cinema Installation

2H Digital Limited (H2H) today announced the launch of Hong Kong’s first permanent commercial digital cinema operations in Hong Kong pursuant to an agreement signed with Sil-Metropole Organisation’s CineArt House, an independent movie theater operator and film producer in Hong Kong and Mainland China.

Under the agreement, H2H supplied Sil-Metropole with a digital cinema server and projector utilizing GDC Technology’s DFP 2000 technology for the digital presentation of independent films, theatrical trailers, pre-show advertisements and alternative programming and will act as CineArt House’s exclusive sales representative for all alternative content, digital films and special events.

In order to enhance the promotion of the digital cinema, Cine-Art House and Intercontinental Video Ltd are planning “Shaw’s Brother Film Festival” in July 2004. The festival will last for one month and present over 20 Shaw Brothers titles. All films will be exhibited in digital format and provided by Celestial and encoded by GDC to deliver higher quality and enjoyment to the audience. News of the gala premiere will soon be released to the public.

“CineArt House, located at the Sun Hung Kei Centre in Wanchai, is the first exhibitor in Hong Kong to be equipped with the necessary equipment – including high speed dedicated bandwidth -- to show digital entertainment content. The digital quality of the theatrical presentation, including the pre-show, is truly superior to that of 35mm and will be unmatched in Hong Kong,” said Chui Hin Wai, Sil Metropoles’ Manager of Theatre Management Dept. “We are delighted to introduce our audience with the digital cinema experience, both in terms of quality improvement as well as an expanded range of entertainment content. Shaw Brothers’ Film Festival is the first project to introduce our digital system, and paves the way for more and more digital exhibitions to be shown at Cine-Art House”.

“We are very delighted to work with Sil Metropole, whose vision and understanding of the commercial benefits deriving from digital cinema technology puts Hong Kong on the digital cinema map in the region and demonstrates the territory’s commitment to be a comprehensive digital hub in the region.” said Renaud Palliere, CEO of H2H. “We are optimistic that other exhibitors in Hong Kong will follow Sil Metropole’s lead in digital cinema and we look forward to addressing their respective requirements, ” says Palliere.

H2H has assembled a “best of breed” team of visionary companies in the execution of digital cinema for this project. PCCW Limited has installed a 100Mbps bandwidth link over fibre network directly to CineArt House’s projection booth, which is connected to a centralized data storage facility to capture store-and-forward or streaming digital media from a distant source over international fiber of satellite networks. “This permanent connectivity will give CineArt House an immediate edge to exhibit live sporting events and concerts,” says Paula Brillson, EVP of Business Strategy and Content Acquisition for H2H. The digitized, encrypted and compressed content will be stored and played from GDC DSR™ server, then projected onto the screen using digital cinema projectors.

“H2H looks forward to reinforcing the trend to digital throughout Asia by facilitating the availability of digital filmed entertainment to theatres, including new content such as music and sporting events, Broadway shows and digital advertising, which help theatres increase their revenue streams and offer an expanded entertainment experience to their audiences,” says Palliere.
About H2H Digital: Headquartered in Hong Kong, H2H Digital, a subsidiary of The H2H Group, Limited, is the leading provider of integrated digital cinema equipment platforms, lease financing and end-to-end connectivity services and delivers filmed entertainment, alternative and digital advertising content to cinemas on a worldwide basis. H2H Digital Directory page About Sil-Metropole Organisation Ltd: Sil-Metropole Organisation Ltd Directory page

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