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# Baird 1930

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Burbank, CA—Feb 10, 2009

Doremi Cinema Introduces CineAsset™ Software

Software Based Mastering Solution Converts Unencrypted Files to JPEG2000 for Digital Cinema Playback
Doremi Cinema, a leader in digital cinema technology, today announced the availability of CineAsset™ Software for digital cinema and presentation applications.
 
CineAsset™ is a media asset management software solution that converts common computer files such as QuickTime, AVI, JPEG and TIFF to JPEG2000, MFX wrapped files for playback on any digital cinema server including Doremi’s DCP-2000 and DCP-2K4.

Ideal for smaller, regional theater chains with digital cinema systems, CineAsset™ software allows statutory messages, custom slides and local commercials to be quickly and easily produced in-house without any prior experience in digital cinema mastering.  Now, exhibitors and advertisers have more flexibility on pre-show content file preparation and delivery.  

“With CineAsset™, the JPEG2000 conversion and MFX wrapping happens as a software solution and creates DCI compliant content that can be ingested and scheduled directly on the server” comments Michael Archer, VP of Doremi Digital Cinema  “This takes full advantage of the high quality 2K digital cinema experience without the added expense and time of off-site mastering”.

The simple, easy-to-use CineAsset™ interface guides the user through the process of converting JPEG and BMP images, Flash animations and AVI and QuickTime movies into standards compliant DCPs in the DCI JPEG2000 format.   CineAsset™ runs on any desktop or laptop computer capable of running Windows XP Pro.  A Mac OS X version will also be available in the future.

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