Cinema Technology Aug. 16, 2018
Register & Log in
X
Please login again. New Authentication System and User Account Options
April 2018

We have recently upgraded our login system.  An account is not required, but necessary to set your preferences and edit company information.  If you have previously registered, you can log in again using the same email address and password.  You can reset your password by following the "forgot password?" link on the login page.

  • You can now log in using your external account from GoogleTwitter or LinkedIn.  More services may be added. Feedback is requested to support@DCinemaToday.com. You may still need to add (and confirm) your email address if its not provided by the external login provider.
  • When logged in, you can access your Account Manage page by clicking on your email address under the DCinemaToday logo. 
  • A login account allows you to request edit permissions for your company listing.  This permission is granted on a request basis to authorized employees and business principals.  More information on requesting to updating company information is available on the Account Manage page.  Once authorized, the companies you can update will be listed in the Authorizations section of your Account Manage page. 
  • A login account allows you to set the order of the Market Focus tabs on the DCinemaToday Home page.  You can set any tab as your default starting tab. To do this, go to the Tab Preferences section of the Account Manage page   (Desktop only - not yet ready for the Mobile App.)   More user-specific features are under development, so we recommend you log in when possible.
Please contact us with any questions, feedback, issues, bug reports at support@DCinemaToday.com
Sponsors
Member
logo
logo
logo
logo
logo

# 1985 GE

RSS News
RSS Info About RSS

Skip Navigation LinksStart/Menu > Find News > Refresh this page
Los Angeles—Mar 24, 2009

Kodak Is First to Demonstrate Fully-Integrated Ads on the Server

Single system can mean simplicity, seamless presentation
At ShoWest, the annual industry convention opening next week for the exhibition and motion picture distribution industries, Kodak will be the first company to demonstrate the fully-integrated ability to show advertising and other pre-show material on the Kodak server used to playback feature movies. The result will be a smoother presentation to cinema audiences, more detailed audit reporting for ad suppliers, and simplified booth operation for theatre owners.

"In the digital world, we really started with systems to handle the pre-show," says Gary Einhaus, vice president and general manager, Kodak Digital Cinema, "so it's logical that this important breakthrough comes from Kodak. Ads can be encoded in the economical non-wrapped MPEG2 format while features are compressed in JPEG. The Kodak server recognizes both and switches automatically to deliver a seamless presentation."
 
Kodak developed this "initial approach" in conjunction with one of their major customers to meet their specific needs. The customer is testing it currently in real world conditions, even as Kodak is working also with the industry's leading ad suppliers to adapt the approach to their workflow to accommodate their business rules.
 
"Our plan is to work with others, to find ways to enable them to connect to our system," adds Einhaus. "We believe our flexible approach will provide clear benefits to ad suppliers and their exhibition partners, and will result in a more consistent presentation for audiences."
 
Today's pre-shows are vastly different from those of just a few years ago. They are often multi-layered, combining music, dialog, behind-the-scenes segments, still and motion ads, in programs that inform, entertain, and add to the unique cinema experience.
 
"The new Kodak approach will enable the program to be run on the same projector used to show the feature presentation," Einhaus explains, "so it should look better and brighter and be more consistent with the brand image of the advertisers involved and the expectations of the cinema audience."
 
Pre-show providers will no longer have to provide separate hardware systems, projection bulbs, maintenance and support. And, with the Kodak system, they will be able to gain more detailed and useful data to share with their advertisers.
 
"Other systems offer aggregated data," says Einhaus. "Our system audits each ad or other element on an individual basis; the ad supplier knows conclusively which ads have run -- so costly 'make goods' can become a thing of the past."
 
Today, there are often two systems in the booth - one showing pre-show, the other playing trailers, snipes, and features - and the exhibitor has to switch between them. The trailers sometimes start late and there may be other disruptions. With one system playing everything, the exhibitor will have a system that's easier and less labor intensive to operate - and less prone to errors and other problems.
 
Images are automatically resized to fit the screen, color space and frame rates are automatically converted, the projector is started once for the full presentation, masking and lighting are adjusted. The result: a smooth, seamless presentation.
 
"This is one more indication that we intend to do what Kodak has always done in the entertainment industry -- provide innovations that turn technology's promises into realities that benefit everyone and can be enjoyed by the cinema audience," Einhaus says.

About Kodak's Entertainment Imaging: Kodak’s Entertainment Imaging business is the world leader in providing motion picture film and imaging products, services, and technology for the professional motion picture and exhibition industries. Kodak's Entertainment Imaging Directory page

Share this page:
More Kodak News:
Jun 3, 2013 Kodak Reaches Motion Picture Film Deal with 20th Century Fox
Oct 17, 2011 IMAX Licenses Exclusive Right to Kodak's Next-Generation Laser Projection Technology
Feb 24, 2011 FDA Greenlights Kodak Laser Projection Technology
Sep 16, 2010 Kodak Announces Revolutionary 3D Digital Movie Projection Technology
Oct 15, 2009 Marcus Theatres to Feature Kodak Digital Cinema in Omaha

Mar 19, 2008 France’s CST Puts Kodak Digital Cinema to the Test
Mar 12, 2008 Empire Theatres Limited Chooses Kodak to Expand Digital Installations
Mar 10, 2008 Goodrich Quality Theaters Selects Kodak for Circuit-Wide Digital Conversion
Mar 7, 2008 Santikos Theatres is First to Select Kodak for Circuit-Wide Digital Deployment
Mar 6, 2008 Hoyts Chadstone Pilots Automated Digital Cinema System
Mar 3, 2008 3D Cinema Anticipated To Take Australian Audiences By Storm In 2008
Feb 5, 2008 Santikos Theatres Joins Kodak Digital Cinema Family
Jan 31, 2008 Kodak Brings Moviegoers in Greece ‘First Ever’ Opportunity To Enjoy Movies in Digital 3D
Jan 11, 2008 Kodak Digital Cinema to Manage Pre-Show Content for Warner Bros. International Cinemas in Italy
Dec 18, 2007 Cineplex Entertainment Selects Kodak For Newest Complex
Oct 8, 2007 Kodak to Showcase Its ‘Evolving’ Theatre Management System at ShowEast Systems are driving full feature schedules on two continents in working cinemas
Sep 6, 2007 Cinema Ambasciatori chooses Kodak for digital feature presentations
Jul 16, 2007 Kodak And Supercinema Clarici Bring Digital Cinema To Italy
Jun 23, 2007 Kodak Brings Moviegoers in Greece ‘First Ever’ Opportunity To Enjoy Movies in Digital
©Copyright 2003 - 2018 WHMCC, LLC. All rights reserved.   | Contact | Terms of Service | Privacy Policy
Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement
banner