After months of planning and development, Team Cinetize is proud to announce the public beta of the world's first and only website dedicated to offering digital cinema content on demand: Cinetize.com. The site, which is designed to provide high quality pre-show content and branding messages for the budget-minded operator, officially launched on March 24th, 2009.
"Access to digital policy trailers and other promotional materials is an essential part of the digital cinema equation," explains Cinetize.com developer Shawn Houck. "As the number of theaters embracing digital cinema grows, it is clear that theater managers need new tools for communicating with their audiences." Houck, a 12-year veteran of the cinema advertising industry, says this is the reason he founded Cinetize.com. "We want operators to know that their digital inventory can go far beyond coming attractions and feature-length content. For example, managers should be using their new digital equipment to remind patrons to turn off their cell phones or promote a hot new concession item."
In the past, even generic pre-show policy content, or "rolling stock," was a luxury that only the largest operators could afford. Visitors to Cinetize.com, however, will be glad to know that most stock clips are available free of charge, and the collection is always growing. For those who prefer to go a step beyond the generic, Houck adds, "We have developed dozens of generic policy trailers that can be affordably modified or customized for a particular theater's use." This inventory will soon be supplemented with promotional content from major concessionaires, studios, and industry vendors. "We intend to develop a channel that our partners can use to promote their products and brands on the big screen."
Starting today, all Cinetize.com downloadable content is available commercial-free in both flat and scope formats. Within the next few weeks, managers will be also be able to order content on thumb drives. Theater owners and managers can sign up for their free accounts online at http://www.cinetize.com. Parties interested in exploring promotional opportunities through Cinetize.com are welcome to contact Houck via the website or in person at Showest 2009. Representatives will be available throughout the trade show at booth #1625 in the main exhibit hall to answer questions and assist in account creation.