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# 1939 Eidophor

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LOS ANGELES—Jul 15, 2009

MasterImage Strikes 3D Deal with Empire Cinemas

MasterImage USA of Burbank, California announced today an agreement with Empire Cinemas LTD, UK to supply a minimum of 40 MasterImage 3D Systems.  Empire is one of the leading independent cinema chains in the UK and this deal represents the largest deployment of MasterImage systems in Europe to date. 

Empire Cinemas operate 144 screens at 16 locations.  This deal follows on the heels of the 12 system installation at Palace Cinemas in the Czech Republic and Hungary, as well as a 30 system commitment by Omniplex Cinemas in Ireland.  These numbers round out to over 400 systems committed or installed from Masterimage in 22 countries. 

“We chose MasterImage for its’ superior presentation quality and system reliability,” said Justin Ribbons, CEO of Empire Cinemas LTD.  “In addition, their exhibitor friendly business model makes for an easy expansion of this technology. We are pleased that our patrons will benefit from this alliance.” 

“We are gratified that Empire selected MasterImage,” said Peter Koplik, COO of MasterImage.  “Empire is an industry leader and collaboration with the Empire team is an important vote of confidence for our company. We are thrilled that our global reach has helped create a strong 3D market.” 

Since opening its US office in October 2008, MasterImage has created a presence that spans the globe.  As demand for high quality 3D presentation equipment grows, so has demand for MasterImage technology.  With more than 45 3D releases scheduled in the next three years, this expansion is expected to continue around the world.

About MasterImage 3D, Inc.: MasterImage 3D, Inc Leader in optical 3D display solutions for cinema and mobile devices. Over 8,000 3D cinema systems in over 1,000 countries. Brightest, sharpest 3D experience with compelling ownership pricing model. Invented, patented and mass-produced leading technology for auto-stereoscopic display. Privately held; headquartered in Los Angeles. Offices in the UK, Japan, Korea, Taiwan and Brazil. MasterImage 3D, Inc. Directory page About Empire Cinemas: Empire Cinemas is the largest independently-owned cinema chain in the UK. Currently operating 185 screens in 18 cinemas across the United Kingdom, Empire Cinemas screens everything from mainstream blockbusters to art-house classics in quality cinemas, staffed by individuals who are knowledgeable and enthusiastic about film. Its flagship London location, Leicester Square, was the first cinema in Europe to launch IMAX's new laser projection system this September. Empire Cinemas Directory page

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