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# 1930 de Forest

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Tipperary, Ireland—Oct 27, 2009

Digital Finance Announces Digital Cinema Roll Out Agreements with the Walt Disney Company UK, Paramount Pictures (UK), Twentieth Century Fox, Universal Pictures International UK and Eire.

Digital Finance Ltd of Tipperary, Ireland announces the signing of its digital cinema deployment agreements with four major Hollywood Studios. These agreements will enable DFL to facilitate the conversion of cinemas from film to digital projection throughout the Republic of Ireland, Northern Ireland, and the UK.

Commenting on the announcement, Jason Brenek, senior vice president, Worldwide Digital Cinema and Cinema Programming, Walt Disney Studios Motion Pictures, said, “We are thrilled to be working with Kevin Cummins and his colleagues at Digital Finance Ltd to enable state-of-the-art digital projection in the Republic of Ireland, Northern Ireland, and the UK.  Disney is fully-committed to digital cinema and digital 3D and the highest standards of quality these technologies bring to the consumer. We continue to work closely with exhibitors and leading manufacturers to make the transition as smooth and cost effective as possible.”

Roger Pollock, Paramount Pictures’ Executive Vice President, International Distribution & Operations said: “Digital cinema is the future of our industry and we’re delighted to be working with Digital Finance Ltd. to place Ireland at the forefront of this technology. This is an important step to accelerate the digital conversion and the 3D footprint in the region. We look forward to supplying our movies to this new digital platform and giving moviegoers the highest quality cinema experience available.”

Julian Levin, Executive Vice President for Digital Exhibition at Twentieth Century Fox commented, “We are delighted to have closed this deal with DFL. The conversion to a digital projection platform from conventional 35mm film will offer movie goers an enhanced viewing experience in 2D and 3D. We look forward to working with Kevin and everyone at DFL in bringing the conversion to fruition.”

Duncan Clark, executive vice president of distribution for Universal Pictures International, said, “We’re pleased to be working with Digital Finance Ltd. in converting cinemas to digital projection. Digital cinema is the future of our business, so it’s important we supply our movies to this new digital platform and enhance the movie experience by giving audiences the highest picture and sound quality possible.”

DFL is underway with the installation of state-of-the art digital projection equipment in both Ireland and the UK, with 65 screens already deployed. With the commitment of Hollywood studios to support this rollout, exhibitors throughout these territories have a unique opportunity to transition to digital cinema.

Kevin Cummins, CEO for Digital Finance Ltd, had this to say: “We did our homework and analyzed this area thoroughly. DFL presented a unique model to the studios, and our low overhead allows us to offer the best financing package possible to the exhibitor. The ability to rollout to the entire region of Ireland brings an economy of scale not otherwise possible.  We’re very grateful for the support received from our friends at the major Hollywood Studios, and the feedback from our exhibition partners has been tremendous. We also extend our thanks to MKPE Consulting LLC for its help in securing these four agreements."

Exhibitors are offered full site 3-D capable projection systems which include a Projector, SMS and TMS. 4K projection systems will be offered when available. According to Mr. Cummins, “We carefully chose our technology for its quality, maturity, stability, and proven robustness. Our exhibitors demand a high up-time and fast maintenance, as well as flexibility in 3-D add-on technologies, and we feel we’ve made the best possible choices.” DFL will contract with Digital Cinema Ltd in Ireland for its installation and maintenance work.

About Digital Finance Ltd. DFL is a wholly owned subsidiary of Digital Finance Holdings Ltd. of Ireland. The company is engaged solely in the financing of digital cinema systems by means of the virtual print fee model, and the corresponding management of virtual print fee collection.

About Digital Cinema Ltd. DCL is a privately owned Irish company that has been providing the digital cinema technology support services to the cinema industry in Ireland / UK via its digital cinema support operation based in Thurles, Co. Tipperary for over 5 years. More about the company can be learned at www.digitalcinema.ie

About Digital Cinema Ltd: DCL is an Irish company which aims to provide the world’s first countrywide digital movie and advertising distribution network. DCL is supported by a team of highly qualified technicians based in Thurles, Co. Tipperary. DCL won the 2005 BT Inspired IT 2005 Overall SME Award for it’s pioneering of a digital cinema network in Ireland. DCL works in collaboration with major Hollywood and European distribution companies and Irish cinema owners to deliver new digital movie releases to the cinema going public all over Ireland. For more information on DCL, visit http://www.digitalcinema.ie Digital Cinema Ltd Directory page

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