Cinema Technology Nov. 29, 2022
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Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.

AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.

QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.

USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.

SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.

Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  

GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.

Industry Partners

The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 

For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 

The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​

The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.

The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.

Shows & Events

ShowEast 2022 scheduled to be held in Miami from Oct 17-20, 2022 at Fontainebleau Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.

CineEurope 2022, has been scheduled for June 20-23, 2022 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.

CinemaCon 2023 has been scheduled for 24-27 April 2023 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 

CineAsia 2022 has been scheduled for Dec 5-8, 2022 in Bangkok.  Check links for more information.  The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  Additional information on CineAsia can be found at

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Los Angeles, CA—Jan 19, 2010

Oculus3d™ Announces 3D Projection Solution for Existing 35 Millimeter Film Projectors

OculR™ Lens and Prints Turn 35mm Projectors into 3D at a Fraction of Digital Projection and 3D Add-on Costs
Oculus3D™, a company focused on film-based 3D projection technology, today announced its first product, the OculR™ system, a low-cost 3D lens and print format for the installed base of 35mm movie projectors. 

The OculR system eliminates the need for exhibitors to purchase a new digital system to play 3D films. The OculRsystem also does not require exhibitors to pay per-seat or per-show royalty fees.  The OculR lens provides exhibitors with a 3D solution that works with all standard 35mm projectors, delivering superb quality film-based 3D presentations that are equal to or better than more costly digital options.  The OculR3D system consists of the OculR lens for the theater’s 35mm projector, a “silver” movie screen and low-cost plastic frame linear polarizer eyewear, delivering the finest 3D image at an affordable price.  The OculR lens can be installed rapidly, eliminating theater downtime and providing a minimum brightness of 6 foot lamberts, which equals or exceeds the brightness of most digital and single-projector film systems to ensure flawless 3D performance for exhibitors.  

“The team at Oculus3D has created a cost-competitive and projectionist-friendly 3D film-based delivery system that bypasses the problems of the resurrected, discredited, and obsolete ‘over/under’ film-based approach of the 80’s that plays inside-out images much of the time,” said Lenny Lipton, president and chief science officer, Oculus3D.  

Economic Benefits to Theater Owners and Studios
Exhibitors and studios will benefit equally from the OculR system because the industry is unable to meet current audience demands for 3D presentations as the number of 3D feature releases will continue to grow in 2010.  The motion picture industry is missing out on millions of dollars of revenue because of a shortage of 3D screens. 

“We see a substantial worldwide market for the OculR 3D system and estimate some exhibitors could save $150K per screen in equipment, 3D software conversion and installation costs while the studios could add a meaningful number of new 3D screens in 2010,” said James Marsh, analyst, Piper Jaffray & Co. “Exhibitors who have been concerned about the cost of switching over to a digital cinema system now have an interesting new option to consider.”

Oculus3D estimates that it can get theater owners up and running with the OculR system (the lens and upgraded movie screen) for approximately $20,000 - $25,000 per screen.  This is 85 – 90% less than investing in a digital projector approach.

The OculR print format is created by applying an algorithm to the final digital intermediate file to produce a master negative.  Release prints are then made using standard lab techniques and costs are identical to making a standard print, making conversion from 2D to 3D a seamless process for the labs, exhibitors, and studios.

“Our product stops the forced marriage between digital and 3D as many exhibitors are being pushed into replacing workhorse film projectors to take advantage of the boom in 3D movie releases,” said Marty Shindler, founder and CEO, Oculus3D.  “OculR will help meet movie patron demands for 3D while saving an estimated $150,000 to $175,000 in per screen set up costs and eliminate hardware and software ongoing maintenance expenses.”

“There is a pressing need for 3D film systems on a global basis for two key reasons including a higher volume of 3D theatrical releases as well as the high import duty costs associated with digital projectors in many parts of the world,” said Albert Mayer Jr.,  executive vice president and chief technology officer, Oculus3D.  “With OculR, exhibitors can help meet movie patron demand for 3D.”
About Oculus3D Corporation
The mission of Oculus3D is to offer quality 3D projection at lower cost with higher profits for exhibitors and studios.  The principals, Lenny Lipton, Al Mayer, Jr. and Marty Shindler have a combined 100 years of experience in the movie business.  For more information please visit
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Note to Editors:
Lenny Lipton, President and Chief Science Officer, is a Fellow of the Society of Motion Picture and Television Engineers (SMPTE) and holder of 41 granted and more than 50 pending patents that are central to the majority of 3D industry projection and display systems.  Lipton is also the inventor of the ZScreen®, a polarization modulator that enables a single DLP projector to show 3D movies.  The ZScreen® is the device that is at heart of the most widely used 3D digital projection system, the Real D system.

Albert Mayer, Jr., Executive Vice President and Chief Technology Officer is a veteran camera designer and Academy Award® and Prime Time Emmy® Award recipient, each for Scientific and Technical Achievement.  His industry leading cameras include the Panaflex Millennium XL camera system, Panavision’s current flagship film product and the Genesis, the first full chipped digital camera system. 

Marty Shindler, Chief Executive Officer, is a 30 year film industry veteran has held key executive positions at 20th Century Fox, Lucasfilm’s Industrial Light & Magic, Kodak, MGM and the entertainment practice at Coopers & Lybrand (now PriceWaterhouseCoopers). For more than 14 years, The Shindler Perspective, Inc. consulting practice has provided a range of advisory and analytical services to companies in the entertainment and entertainment technology industries regarding visual effects, camera technology and 3D stereoscopic presentation.

About Oculus3D Corporation: The mission of Oculus3D is to offer quality 3D projection at lower cost with higher profits for exhibitors and studios.  The principals, Lenny Lipton, Al Mayer, Jr. and Marty Shindler have a combined 100 years of experience in the movie business. Oculus3D Corporation Directory page
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