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SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.



DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.





USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.



Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  





Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.



GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.





welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.



Industry Partners



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 




The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​





The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 

Shows & Events



ShowEast 2021 -- cancelled --,  scheduled to be held in Miami from Nov 8-11, 2021 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.



CinemaCon 2022 has been scheduled for April 25 - 28, 2022 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 




-- cancelled --  CineAsia 2021 has been scheduled for Dec 6-9th 2021 in Bangkok.  Check links for the latest  information. 



CineEurope 2021, has been re-scheduled for October 4-7 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.


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San Diego, CA—Feb 2, 2010

Microscopy Plays Big Role in PassmoreLab’s New 3D Nature Film

“MicroWorlds” Harnesses Technology to Examine the Unseen World of Life Beneath Our Feet
PassmoreLab, the San Diego-based multi-media production studio that specializes in 3D production and 2D to 3D content conversion, announced today the release of MicroWorlds-- their latest 3D film about the incredibly complex wonders of nature.

MicroWorlds is a live-action 3D educational science film that explores the world of life that goes on, unseen, all around us. From the earthworms in our backyards to the alien beauty of a garden snail, MicroWorlds examines the patterns, cycles, and daily rituals that are repeated on every scale, both in nature and in the lives of all creatures.  Examined closely, nature reveals these patterns through the hands of time, the rotation of our planet and the flora and fauna that surround us.  

The film takes an extraordinarily intimate look at these worlds of nature beneath our feet by examining the seemingly invisible domains of four insects -- Earthworms, Ladybugs, Butterflies and Garden Snails -- and tells the amazing stories of the daily routines of these essential creatures and the vital role they play on our planet.  

“From the clouds of cream in a coffee cup to the spiral of the galaxies, nature is interconnected,” said Greg Passmore, president of PassmoreLab, and director of the film.  “The film gives viewers a completely immersive 3D experience and a greater appreciation of the symmetry of life and the crucial role different species play in nature.”

Astonishing beautiful and remarkably up close, the film was shot in California with a custom 3D microscopy rig specially designed for the film.  High precision stages, state of the art macro lighting and a year of intense shooting yielded never before seen imagery. 

“Ladybugs look a little different when they are 30 feet tall on screen and in 3D” smiles Passmore.  “The idea was to try to give the audience a completely different perspective of the lives of our four hosts, show them in great detail, and at very, very close range.”

Mixing stereoscopic microscopy, time lapse and some serious bug wrangling, the film shows insects 'up close and personal’.  Everything was shot at high def, precisely synchronized and with a broad dynamic range to capture and present a micro-reality to viewers. 

“Filming was a challenging and educational experience.  In one scene we can very clearly see teeth in a snail’s mouth as it devours a leaf.”  Says Passmore.  “Seeing a butterfly using its proboscis in a flower is nothing new, but to see it actually draining the contents of a tiny droplet of water from a leaf is quite compelling.”  

The film also shows ladybugs going about the business of pollination as well as hunting down their favorite meal – the common aphid.  But it also shows much more than just miniature jaws in action.  MicroWorlds also shows earthworms, deep in the ground, aerating the soil and actually eating, digesting and excreting the most important natural fertilizer on our planet – worm cast.  PassmoreLab also created a complete teacher’s guide full of trivia, games and mind-benders germane to the film.  It is a companion piece available for middle-schoolers that want to dig a little deeper into the science of the film after seeing it.

“This movie is uniquely positioned to entertain and educate,” said Steve Glum, Head of Branding and Distribution for PassmoreLab.  “We think audiences worldwide – kids and adults -- will be thrilled to see these tiny creatures in 3D.”

2010 will be a busy year for PassmoreLab.  The independent studio will also release two additional live-action 3D science and nature-themed productions  – ‘The Extreme Nature of Bats’, and ‘Physics of Surfing’ -- as well as rolling out a number of 3D conversions, with the most high-profile title being the 3D conversion of the original 1968 George Romero zombie classic “Night of the Living Dead, Now in 3D!” which will see release in the US and Europe starting in March.   

MicroWorlds will be available in 3D Digital in March.  For more on PassmoreLab’s MicroWorlds, please visit  www.passmorelab.com/microworlds.


About PassmoreLab: Passmorelab, the “World’s Largest 3D Content Provider”, is a San Diego-based multi-media production studio that specializes in 3D production and 2D to 3D content conversion.  The studio custom-designs and builds its own RED camera 3D rigs for both conventional and rugged film productions, shooting everything from feature films, television and science documentaries, to underwater diving, extreme sports and cave exploration.  State-of-the-art facilities include a full 3D production studio, video/film post-production, optical development lab, and a software development environment.  Production includes 2D, 3D, high dynamic range time lapse, stereoscopic microscopy and cutting-edge simulation technologies for real time SFX.  Passmorelab’s proprietary technology for 2D to 3D video and film conversion is unmatched in the industry, in both turnaround times and conversion costs.  PassmoreLab has additional offices in Russia and the Philippines. PassmoreLab Directory page
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