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# 1999 TI

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BURBANK, Calif—Feb 9, 2010

My Eye Media Rolls Out 3D Testing

Company introduces 3-qual™, which encompasses proprietary quality-assurance techniques and a new 3D testing suite
My Eye Media, a leading postproduction services company providing solutions and consultancy to major Hollywood motion picture studios and independent content producers, has unveiled 3-qual™, a new service line that combines proprietary 3D processes and workflows with a newly built 3D testing and qualification suite.

The announcement was made by My Eye Media CEO Michael Kadenacy, who said that 3-qual™ went online Feb. 5 for the purpose of testing 3D content destined for Home Entertainment distribution.

The company created 3-qual™ to capitalize on its core strengths — technical proficiency, unique testing methodologies and proprietary database technology — for the maximum benefit of its clients. In doing so, Kadenacy said, My Eye Media is setting the industry standard for 3D quality assurance testing of formats that run the gamut from front-end Mastering to final Home Entertainment distribution.

“No other independent, third-party QC company has the foundation to do this,” Kadenacy said. “From the beginning, our philosophy has always been to build our own internal infrastructure tailored to maximize the services we provide to our clients in the area of new and emerging technologies.

“Our extensive experience in performing the full spectrum of QC services — including the clinical analysis of 3D Digital Cinema Packages — and our understanding of the mastering process are what truly set us apart from our competitors. It is this soup-to-nuts approach that makes My Eye Media uniquely qualified as the industry leader in 3D evaluation.”

The new 3D suite features a state-of-the-art video monitor and processor, both of which have been integrated into My Eye Media’s production infrastructure. Combined 3D signals as well as separate left eye/right eye signals are supported, from either tape or file sources. The company has also added a DVS Clipster DI workstation to its complement of production equipment. The Clipster will be used to support 3D workflows when necessary.

“This testing lab is fully equipped to do mastering-level QC evaluation on 3D projects from a variety of sources, including Mezzanine files such as JPEG2K and ProRes, HDCAM SR and Digital Betacam, all the way through to Blu-ray disc and all other Home Entertainment formats,” said My Eye Media Chief Technology Officer Steve Waugh.

My Eye Media was recently accepted as a contributing member of the Blu-ray Disc Association, an organization established in 2005 and comprised of a group of companies dedicated to developing, upholding and promoting the BD format.

Two years ago, My Eye Media launched Blu-qual™, a BD testing solution designed to analyze the complexities of this emerging Home Entertainment medium. Kadenacy said My Eye Media is now applying a similar methodology to the company’s 3-qual™ workflows.

Demonstrations of 3-qual™ are now available. To set one up, please contact Jane Hawley, Director of Business Development, at (818) 559-7200 or at info@myeyemedia.com.

About Eurofins Digital Media Services: Eurofins Digital Media Services is the leader in quality assurance, technical analysis and testing of all formats of digital motion picture content. The company’s deep understanding of the technical intricacies required for the digital landscape makes its work critical to major film studios, cable and satellite channels, streaming media providers and content library owners. Eurofins Digital Media Services was founded in 2004 and is the most advanced and experienced digital-file testing company in the world. The company operates from its 20,000-square-foot, state-of-the-art facility, headquartered in the heart of the post-production district in Burbank, California, and it’s offices in New York, Tokyo and Seoul. Eurofins Digital Media Services also manages a global workforce of native language experts performing localization QC in territory. Eurofins Digital Media Services Directory page
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