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# 1936 Scophony

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Bergen, Norway—Dec 1, 2004

D-Cinema expert Patrick von Sychowski joins Unique Digital

Appointments signals companys move into high end digital cinema market
Unique Digital Ltd. today announced the appointment of Patrick von Sychowski as Head of Strategic Business Development. Patrick will oversee Unique Digital's expansion of its cinema digital advertising business and its migration to offering high-end digital cinema services.

"We are delighted to welcome Patrick to Unique Digital," said Unique's Co-Founder Chris John Olsson-Hagan. "He will be an invaluable part of our growing team and an important channel to the key people in the international film, cinema and digital communities." The sentiment was echoed by Unique's Director of Technology Dave Spilde. "Unique is helping cinemas get to grip with all aspects of digital. As we begin to use our experience with networked digital advertising in developing true digital cinema we will rely on Patrick's knowledge, expertise and contacts to strengthen our proposition."

Patrick will be based in London and act as the main point of contact for Unique Digital's digital cinema relations. He will liase with existing and prospective digital advertising clients. He will identify market opportunities for Unique Digital's proven digital network skills and facilitate a smooth transition to digital distribution and exhibition of all types of content, including pre-show advertising, alternative content and full-grade digital cinema features. Also, Patrick will maintain close ties with Hollywood studios, international standards bodies and efforts, manufacturers and other parties in the digital cinema process.

"Unique Digital is the undisputed leader in the digital advertising field," said Patrick. "Yet we have only seen the start of what Unique Digital is capable of and I look forward to being part of their success story." As well as working with the world's largest cinema advertisers (Carlton Screen Advertising and Screenvision), Unique Digital is a driving force behind the Norwegian D-Cinema Alliance. The alliance is working to make Norway the first country to switch over to DCI-compliant digital cinema for all theatres and screens. Patrick will assist in this effort, as well as work with all other Nordic and European exhibitors and distributors to assist them in the digital migration across the region.

About Patrick von Sychowski Patrick von Sychowski is the world's leading independent authority on digital cinema. As a Senior Analyst for media research company Screen Digest he pioneered the coverage of e- and D-Cinema in the late 1990s. As well as writing a series of major reports on the subject, he also founded and edited the E-Cinema Alert, the most widely read information source for the digital cinema industry. As a consultant he helped set up the NFT's Digital Test Bed in London and worked as a technical consultant to the UK Film Council's Digital Screen Network (DSN) and European DocuZone's CinemaNet Europe projects. He also acts as an advisor to international bodies such as the EDCF, DTI and IBC on e- and digital cinema issues.

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