Morristown, Nj & Los Angeles, Ca—Apr 29, 2010
Cinema by Satellite: Cinedigm to Double Network of Satellite-Enabled Theaters by End of 2010
Satellite Delivery Minimizes Hollywood’s Carbon Footprint, Heightens Exhibitor Flexibility and Enables Live 3D Showings of Sports and Social Events
Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the global leader in digital cinema, today announced that it plans to more than double its network of satellite-enabled theatre locations across the United States by deploying an additional 300 locations by the end of 2010. This will increase Cinedigm’s industry leading satellite-enabled theater network to more than 575 locations.
Satellite-enabled theaters represent the best-of-breed in modern exhibition. In addition to their ability to receive the latest theatrical content via satellite – which limits the carbon footprint of Hollywood distribution, among other benefits – they can also receive and present live events, such as sports.
To present live events, theaters can add CineLive™ capability to their satellite infrastructure. Only 100 locations nationwide currently have this capability. That number will grow in tandem with this rollout. This elite group of theatres is equipped to bring live 2D and 3D events such the 2009 BCS Championship Game, the 2009 NBA All-Star Saturday Night events, and most recently, the 2010 NCAA Final Four and Championship games.
In addition to feature movies and alternative content, the Cinedigm satellite network delivers trailers, screen advertising, and encryption keys all via satellite, improving upon the less efficient need to deliver such content to theaters via truck.
“Satellite delivery is the most secure, the most efficient and the most environmentally friendly way to deliver movies and other content to theatres. Throughout the motion picture industry there are strong advocates leading the charge to be more ‘green.’ We expect that Cinedigm’s network expansion will serve as a catalyst for studios and independent distributors to embrace the many benefits satellite delivery brings to exhibitors and the environment,” said Chuck Goldwater, President of Cinedigm’s Media Services Group.
“Cinedigm’s Digital Media Services Group delivers hundreds of pieces of content each week on the safest, most robust, and fastest satellite network in the cinema industry with exceptional reliability track record,” said Gerd Jakuszeit, President of Cinedigm’s Digital Media Services Group. “As the rollout of digital cinema theatres accelerates the addition of these satellite systems will enhance Cinedigm’s ability to deliver content securely and cost effectively to even more locations.”