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# 1950 Theatre TV

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Burbank, California and Seoul, Korea—Jul 19, 2010

Korea's Largest Theatre Chain CJ CGV Standardizes on MasterImage Digital 3D Cinema Systems

MasterImage 3D has captured more than 70% of Korea's 3D theatre system market
3D technology company MasterImage 3D, LLC announced today that CJ CGV, the largest theatre chain in Korea, recently converted 58 additional screens to 3D with MasterImage digital 3D cinema systems. In addition to supplying systems for all of CJ CGV's 160 3D theatres, MasterImage 3D has also installed four systems in Korea's Lotte Cinema in Suncheon.

These installations, combined with existing systems at Primus Cinema, Ya Woo Ri Cinemas and more theatres across Korea, bring MasterImage's total to 175 of the country's estimated 250 digital 3D screens -- more than 70% of Korea's total 3D exhibition market share.

CGV Manager Sung woo Kang said, "MasterImage 3D's system offers an outstanding value compared to other products on the market, and it is simple to install. Also, with the high resolution picture quality, audiences' responses to the presentation are great."

MasterImage 3D has experienced rapid growth in the demand for its digital 3D theatre systems, nearly doubling its worldwide installation in the past eighteen months. Today, the company has installed more than 1,800 systems in 40 countries worldwide (approximately 400 in the US, 770 in Europe and 700 in Asia and the rest of the world).

Younghoon Lee, founder, chairman and CEO of MasterImage 3D said, "From our US headquarters and offices in Asia and Europe we are aggressively converting theatre markets all over the world. Exhibitors are recognizing that our ownership-based model and passive-glasses approach offers them a different, and often more attractive business proposition than competitive systems and they're demonstrating that recognition by choosing MasterImage in increasing numbers."

About MasterImage 3D, Inc.: MasterImage 3D, Inc Leader in optical 3D display solutions for cinema and mobile devices. Over 8,000 3D cinema systems in over 1,000 countries. Brightest, sharpest 3D experience with compelling ownership pricing model. Invented, patented and mass-produced leading technology for auto-stereoscopic display. Privately held; headquartered in Los Angeles. Offices in the UK, Japan, Korea, Taiwan and Brazil. MasterImage 3D, Inc. Directory page About CJ CGV: CJ CGV introduced a multiplex theater for the first time in 1998 and created the movie-watching trend in Korea. CJ CGV is the largest multiplex cinema chain in South Korea, and the world’s Top 5 cinema exhibition company present in China, Vietnam, Indonesia, Myanmar, Turkey and the United States. Under the theme of 'Cultureplex', CJ CGV has continued developing special theaters like ‘4DX (moving chairs and wind, rain, fog and scent effects etc.)’, ‘ScreenX (a 270-degree screening format that projects images on the side walls of a theater, as well as the front screen)’ and lobby entertainment like 'lolol (cartoon cafe)', 'V BUSTERS (VR entertainment)'. Cultureplex' is a concept of complex cultural space combining spectacles, entertainment and dinning in theaters. CJ CGV is currently operating 3,432 screens at 458 theaters in seven countries around the world including 1,116 screens at 150 theaters in Korea. CJ CGV Directory page
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