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Eindhoven, The Netherlands—Nov 9, 2010
Sony Licenses Civolution’s Nexguard – Digital Cinema Audio and Video Watermarking Technologies
Civolution, the leading
provider of technology and services for identifying, managing and monetizing
media content,
today announced that it has signed an exclusive agreement with
Sony's Digital Cinema Solutions Group to integrate Civolution’s NexGuard –
Digital Cinema watermarking into Sony 4K SXRD digital cinema systems for 3D stereoscopic
and 4K resolution projections on a global scale.
“Civolution’s NexGuard watermarking offers state of
the art security throughout our digital cinema servers worldwide and complies
with the DCI specifications for persistent content
protection, including traceable forensic evidence in case of content theft,’’ said Rich Reames, Director of
Technology, Digital Cinema Solutions Group at Sony Electronics.
In this multi-year agreement,
Sony’s Digital Cinema Solutions group will integrate Civolution’s watermarking technologies
to market DCI compliant servers and projectors with audio and image forensic marking
capabilities. Forensic marking is intended
to make illegal recordings of digital cinema content traceable, and is today a
requirement under the Digital Cinema Initiative (www.dcimovies.com), a joint venture of
major motion picture studios, formed to establish a standard architecture for
digital cinema systems. The NexGuard - Digital Cinema watermark can survive in-theatre
camcording and subsequent compression to low bitrates.
“The DCI compliant and camcorder proofed NexGuard solution helps to protect
assets and creates a more secure digital cinema environment,’’ said Jean-Michel Masson, Senior Vice President, Watermarking Operations,
Civolution. “We are very pleased to roll-out
the NexGuard forensic marking with one of the leading D-Cinema system
manufacturers and offer the studios a security
solution for all digital cinema screens, including 3D and 4K theaters.’’
The NexGuard - Digital Cinema watermarking
technology has been in operation in tens of thousands of theatres since the
worldwide introduction of digital technology in 2006, and is compatible with
2K, 4K, 2D and 3D systems. Watermarking upon projection enables the
identification of the theatre screen and the time of projection, a condition made
mandatory by the movie studios that were instrumental in establishing DCI
specifications. DCI specifications
ensure a uniform, high level of technical performance, along with reliability and quality control. The content theft is potentially organized based
on illicit camcording of movie pictures during the in-theater projection, and
then pirate copies circulate on the Internet or are sold on the black market as
DVDs. Such content theft impacts the whole movie industry economics. Forensic
Marking helps to locate the source of such content theft.
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