More2Screen is delighted to announce that from 25 March the Mariinsky’s Giselle in 3D – the world's first 3D ballet - will be screening in cinemas worldwide. The London-based company has already secured cinema distribution across the UK, Germany, Denmark, Australia, New Zealand, Brazil, Argentina, Russia, and Spain, partnering with cinemas Odeon, National Amusements, Showcase, Hoyts Australia, UCI Brazil and Cinemaxx.
A leading distributor to digital cinemas worldwide, More2Screen has an enviable track record in bringing a wide range of alternative content to the cinema screen, from more than 15 live opera and concerts broadcasts to event films, music documentaries and educational features. The company has been responsible for a number of ‘firsts’; including the first-ever live concert broadcast in high-definition with Robbie Williams in 2005, being the first company to distribute opera on the big screen in India and broadcasting the world’s first live 3D opera to cinemas with ENO’S Lucrezia Borgia in February 2011.
Christine Costello, Managing Director, More2Screen comments: “We are thrilled to be working with CAN Communicate and the internationally acclaimed Mariinsky Theatre in bringing this stunning 3D production to cinemas worldwide. We believe Giselle in 3D will appeal to both the established ballet fan and those wanting to see something a little different at the cinema.”
More2Screen is working with CAN Communicate, one of Europe’s leading producers of 2D and 3D film – recent projects including Channel 4’s 3D week and the live 3D screening of the Don Giovanni opera.
CAN Communicate's Joe Dives says of the collaboration with More2screen: “With their wide-ranging experience of distributing alternative content and highly professional approach, our partnership with More2Screen will ensure that the world’s first 3D ballet can be seen in cinemas worldwide in 2011, taking the Mariinsky Theatre to both established territories and new markets globally.”
Valery Gergiev, the Mariinsky Theatre’s Artistic Director says of the Giselle in 3D production: “It is important that as theatrical companies that we all try daring projects. There is a feeling that 3D is different to high definition, it is the future technology for all theatrical productions. This will be a progressive move to ensure that the future of ballet and opera is never questioned.”
Established more than 150 years ago, the Mariinsky Theatre is one of the most influential ballet companies in the world and is enjoying a second golden age under the dynamic, forward-thinking leadership of Valery Gergiev.