Iola, Kansas and Sterling, Virginia—Jun 22, 2011
Wisconsin-Based Rogers Cinema Selects Sonic Equipment Company for Digital Conversion Featuring GDC Servers
Sonic Equipment
Company (“Sonic”) was recently selected by Rogers Cinema for the conversion of its
Marshfield Cinema 8 in Marshfield, Wisconsin. Under the agreement, GDC
Technology Limited (“GDC”), a world leading digital cinema solution provider,
will supply the digital cinema servers to be deployed in the conversion program.
As part of Sonic’s aggressive installation agenda, Marshfield Cinema
anticipates being fully digitized by the end of June 2011, with the entire
chain to be fully converted by the end of 2012.
Scott Koran, CEO at Rogers Cinema, has been working
closely with Sonic during the conversion process. Sonic has been very active in
the state of Wisconsin, having overseen digital conversions in theatres in Shawano,
Sturgeon Bay and Whitewater. Additionally, conversions in Woodruff,
Rhinelander, Ashland and Antigo are scheduled to begin later this summer.
Rogers Cinema is a family-owned chain with 53 screens
in Wisconsin and Michigan. Marshfield is the first of its locations to be designated
for conversion. A second Rogers Cinema venue in Stevens Point, Wisconsin has
been recently added to Sonic’s installation schedule. The conversion calls for
the deployment of a combination of Christie Series II projectors, GDC servers
and Datasat Digital’s popular AP-20 audio processor.
Cinedigm (NASDAQ: CIDM), the global leader in
digital cinema conversion programs, is responsible for structuring and
implementing the underlying VPF agreement enabling Rogers Cinema’s conversion
to digital cinema, as well as assuming the entire administration responsibility
of the VPF program.
“Datasat is proud to have been selected as the
audio processor of Sonic and Rogers Cinema’s continued Digital Cinema
transition,” said Dusty Thomas, Vice President of Sales, Datasat. “Our AP20
Audio Processor is also an alternative content switcher complimented by a full
automation suite, which helps cinemas limit their exposure to multiple
warranties and different manufacturers within their digital rollout.”
“We couldn’t be more pleased with the superior
quality of GDC products and Sonic’s stellar services in overseeing the conversion,”
said Scott Koran. “Needless to say, we’re really looking forward to impressing
our customers with cutting edge digital cinema, and providing them with a moviegoing
experience that’s second to none.”
“We are completely delighted to have been selected
by both Sonic and Rogers Cinemas for the Wisconsin conversion program,” said
Dr. Man-Nang Chong, founder and CEO of GDC Technology. “Having worked with
Sonic previously, we understand their passion for assisting independent
exhibitors in converting to digital. We are pleased Rogers Cinema has decided
to work with GDC. It’s a testament to Rogers
Cinema’s commitment to movie lovers, and
we relish the opportunity to develop this partnership.”
“We are pleased to embark on this new relationship
with Scott and the entire Rogers Cinemas family,” said Eric Olson, Director of
Operations at Sonic Equipment Company. “Our focus on helping independent
exhibitors across the country to find their way through the process to
conversion is what has brought our two companies together. I look forward to
many years of continued partnership.”
