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Iola, Kansas and Sterling, Virginia—Jun 22, 2011

Wisconsin-Based Rogers Cinema Selects Sonic Equipment Company for Digital Conversion Featuring GDC Servers

Sonic Equipment Company (“Sonic”) was recently selected by Rogers Cinema for the conversion of its Marshfield Cinema 8 in Marshfield, Wisconsin. Under the agreement, GDC Technology Limited (“GDC”), a world leading digital cinema solution provider, will supply the digital cinema servers to be deployed in the conversion program. As part of Sonic’s aggressive installation agenda, Marshfield Cinema anticipates being fully digitized by the end of June 2011, with the entire chain to be fully converted by the end of 2012.

Scott Koran, CEO at Rogers Cinema, has been working closely with Sonic during the conversion process. Sonic has been very active in the state of Wisconsin, having overseen digital conversions in theatres in Shawano, Sturgeon Bay and Whitewater. Additionally, conversions in Woodruff, Rhinelander, Ashland and Antigo are scheduled to begin later this summer.

Rogers Cinema is a family-owned chain with 53 screens in Wisconsin and Michigan. Marshfield is the first of its locations to be designated for conversion. A second Rogers Cinema venue in Stevens Point, Wisconsin has been recently added to Sonic’s installation schedule. The conversion calls for the deployment of a combination of Christie Series II projectors, GDC servers and Datasat Digital’s popular AP-20 audio processor.

Cinedigm (NASDAQ: CIDM), the global leader in digital cinema conversion programs, is responsible for structuring and implementing the underlying VPF agreement enabling Rogers Cinema’s conversion to digital cinema, as well as assuming the entire administration responsibility of the VPF program.

“Datasat is proud to have been selected as the audio processor of Sonic and Rogers Cinema’s continued Digital Cinema transition,” said Dusty Thomas, Vice President of Sales, Datasat. “Our AP20 Audio Processor is also an alternative content switcher complimented by a full automation suite, which helps cinemas limit their exposure to multiple warranties and different manufacturers within their digital rollout.”

“We couldn’t be more pleased with the superior quality of GDC products and Sonic’s stellar services in overseeing the conversion,” said Scott Koran. “Needless to say, we’re really looking forward to impressing our customers with cutting edge digital cinema, and providing them with a moviegoing experience that’s second to none.”

“We are completely delighted to have been selected by both Sonic and Rogers Cinemas for the Wisconsin conversion program,” said Dr. Man-Nang Chong, founder and CEO of GDC Technology. “Having worked with Sonic previously, we understand their passion for assisting independent exhibitors in converting to digital. We are pleased Rogers Cinema has decided to work with GDC. It’s a testament to Rogers Cinema’s commitment to movie lovers, and we relish the opportunity to develop this partnership.”

“We are pleased to embark on this new relationship with Scott and the entire Rogers Cinemas family,” said Eric Olson, Director of Operations at Sonic Equipment Company. “Our focus on helping independent exhibitors across the country to find their way through the process to conversion is what has brought our two companies together. I look forward to many years of continued partnership.”

GDC Technology Limited Contacts:

Media Relations:

Tony Adamson

tony.adamson@gdc-tech.com

+1 (214) 686-0491

GDC Technology Limited

Unit 1-7, 20th Floor, Kodak House II,

39 Healthy Street East, North Point, Hong Kong

Tel: + 852 2507 9555 Fax:+852 2579 1131

http://www.gdc-tech.com

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About GDC Technology Limited:

GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider with its manufacturing facility certified with ISO 9001:2015 by SGS. GDC develops, manufactures and sells cinema projector, media server for both projector and LED cinema display, content storage system, cinema enterprise software including theatre management system and advanced cinema automation system for the global cinema industry. GDC is a licensee of the DTS:X^TMobject-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including LED cinema, 3D product, audio equipment, projector lamp, Supra 4.0 high-gain and high-contrast screen, post-production service, Electronic Delivery System (EDS).

GDC Technology Limited Directory page GDC Technology Limited Web Site

About Sonic Equipment Company: Sonic Equipment Company is the leading provider of cinema sales, service and installation. We strive to provide the best possible service to community-owned theatres and independent exhibitors nationwide. Our unique and customizable programs provide exhibitors with a broad selection of services and equipment to fit their needs. Sonic Equipment Company Directory page

About Rogers Cinema Inc.: In June of 1972 Paul J. Rogers purchased the Adler Theater and 10-13 Drive-in Theater from the J.P. Adler family. The Adler Theater had opened them in 1908. Today Rogers Cinema owns theaters in eight cities and two states. The Wisconsin operations are in Marshfield, Wisconsin Rapids, New London, Waupaca, Beaver Dam, Sparta and Stevens Point. The Michigan operation is in Houghton. Rogers Cinema’s total screen count is 53. Rogers Cinema is still owned by Paul Rogers and John Koran. Rogers Cinema Inc. employs approximately 170 people. Rogers Cinema Inc. Directory page

Tags:

Exhibitor Deals

Source:

GDC Technology Limited (Hong Kong) Sonic Equipment Company (Iola) Rogers Cinema Inc. (Marshfield)

Countries:

United States

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	GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios. GDC Technology Limited Home Page Local Directory Page Recent News