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Iola, Kansas and Sterling, Virginia—Jun 22, 2011

Wisconsin-Based Rogers Cinema Selects Sonic Equipment Company for Digital Conversion Featuring GDC Servers

Sonic Equipment Company (“Sonic”) was recently selected by Rogers Cinema for the conversion of its Marshfield Cinema 8 in Marshfield, Wisconsin. Under the agreement, GDC Technology Limited (“GDC”), a world leading digital cinema solution provider, will supply the digital cinema servers to be deployed in the conversion program. As part of Sonic’s aggressive installation agenda, Marshfield Cinema anticipates being fully digitized by the end of June 2011, with the entire chain to be fully converted by the end of 2012.
 
Scott Koran, CEO at Rogers Cinema, has been working closely with Sonic during the conversion process. Sonic has been very active in the state of Wisconsin, having overseen digital conversions in theatres in Shawano, Sturgeon Bay and Whitewater. Additionally, conversions in Woodruff, Rhinelander, Ashland and Antigo are scheduled to begin later this summer.
 
Rogers Cinema is a family-owned chain with 53 screens in Wisconsin and Michigan. Marshfield is the first of its locations to be designated for conversion. A second Rogers Cinema venue in Stevens Point, Wisconsin has been recently added to Sonic’s installation schedule. The conversion calls for the deployment of a combination of Christie Series II projectors, GDC servers and Datasat Digital’s popular AP-20 audio processor. 
 
Cinedigm (NASDAQ: CIDM), the global leader in digital cinema conversion programs, is responsible for structuring and implementing the underlying VPF agreement enabling Rogers Cinema’s conversion to digital cinema, as well as assuming the entire administration responsibility of the VPF program.
 
“Datasat is proud to have been selected as the audio processor of Sonic and Rogers Cinema’s continued Digital Cinema transition,” said Dusty Thomas, Vice President of Sales, Datasat. “Our AP20 Audio Processor is also an alternative content switcher complimented by a full automation suite, which helps cinemas limit their exposure to multiple warranties and different manufacturers within their digital rollout.”
 
“We couldn’t be more pleased with the superior quality of GDC products and Sonic’s stellar services in overseeing the conversion, said Scott Koran. “Needless to say, we’re really looking forward to impressing our customers with cutting edge digital cinema, and providing them with a moviegoing experience that’s second to none.”
 
“We are completely delighted to have been selected by both Sonic and Rogers Cinemas for the Wisconsin conversion program,” said Dr. Man-Nang Chong, founder and CEO of GDC Technology. “Having worked with Sonic previously, we understand their passion for assisting independent exhibitors in converting to digital. We are pleased Rogers Cinema has decided to work with GDC.  It’s a testament to Rogers Cinema’s commitment  to movie lovers, and we relish the opportunity to develop this partnership.”
 
“We are pleased to embark on this new relationship with Scott and the entire Rogers Cinemas family,” said Eric Olson, Director of Operations at Sonic Equipment Company. “Our focus on helping independent exhibitors across the country to find their way through the process to conversion is what has brought our two companies together. I look forward to many years of continued partnership.”


GDC Technology Limited Contacts:

Media Relations:

Tony Adamson
tony.adamson@gdc-tech.com
+1 (214) 686-0491


GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
Contact Us


Logo: GDC Technology Limited
About GDC Technology Limited:

About Us

Founded in 1999 and headquartered in Hong Kong, GDC Technology Limited (“GDC Technology”) is a leading global digital cinema solutions provider with over 20-year history of first to market innovations.  GDC Technology has the largest installed base of media servers and TMS (“Theatre Management System”) in the Asia-Pacific region and the second-largest globally. One out of three cinemas in the world uses GDC products. GDC Technology holds numerous patents globally, including in USA and China. Today, GDC has presence in 13 offices and 33 local service centers worldwide. 

GDC Technology Limited Directory page GDC Technology Limited Web Site
Sonic Equipment Company Web Site
About Sonic Equipment Company: Sonic Equipment Company is the leading provider of cinema sales, service and installation. We strive to provide the best possible service to community-owned theatres and independent exhibitors nationwide. Our unique and customizable programs provide exhibitors with a broad selection of services and equipment to fit their needs. Sonic Equipment Company Directory page
About Rogers Cinema Inc.: In June of 1972 Paul J. Rogers purchased the Adler Theater and 10-13 Drive-in Theater from the J.P. Adler family. The Adler Theater had opened them in 1908. Today Rogers Cinema owns theaters in eight cities and two states. The Wisconsin operations are in Marshfield, Wisconsin Rapids, New London, Waupaca, Beaver Dam, Sparta and Stevens Point. The Michigan operation is in Houghton. Rogers Cinema’s total screen count is 53. Rogers Cinema is still owned by Paul Rogers and John Koran. Rogers Cinema Inc. employs approximately 170 people. Rogers Cinema Inc. Directory page

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