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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Cypress, Calif—Apr 1, 2014

Sonic Equipment Company Celebrates Milestone with Installation of 1,000 Christie Digital Cinema Projectors

Christie®, a global leader in digital cinema technology, is proud to announce an impressive achievement from long-term partner, Sonic Equipment Company, which recently reached a milestone with the installation of its 1,000th Christie Solaria® Series DLP Cinema® projector.  
 
Sonic’s reputation for providing current and future Christie customers with unparalleled technical support and maintenance has made them a popular and trusted provider of cinema sales, service and installation. The partnership has allowed the two companies to leverage each other’s strengths and resources in order to offer superior services to their customers, resulting in Sonic’s cumulative sale of more than 1,000 Christie projectors.  
 
“Our valued partnership with Sonic has proven to be integral to our objective of providing exhibitors with the breakthrough technology needed to create the bright, vivid images that movie-goers have come to expect,” said Craig Sholder, vice president, Entertainment Solutions at Christie. “Sonic’s success is our success and helps strengthen our leadership in the exhibition industry. Our partnership continues to grow as we blaze new digital trails with technologies that include High Frame Rate and the Christie Duo ‘big screen’ premium products.  We also look forward to working with Sonic to debut such ‘coming attractions’ as the ground-breaking Christie ‘6-Primary’ laser projector.”
 
Christie’s wide range of affordable and innovative digital cinema projectors mapped perfectly with Sonic’s mission to help smaller theatre circuits and individual screen owners make the film-to-digital conversion, providing the same care in designing, installing and servicing theatre venues as the nation’s largest chains were enjoying. The result is that Sonic has an exceptional industry reputation as the ‘one-stop shopping’ cinema sales provider for hundreds of locations across America. 
 
“The close relationship and positive experiences we have had working with Christie is a testament to Christie’s exceptional customer-centric approach to business, with products and service that are second to none,” said Eric Olson, director of operations for Sonic. “Most importantly, our partnership has been tremendously beneficial to our customers, many of whom have facilities that presented installation challenges due to the older nature of the buildings. Together with Christie we helped them achieve best-in-class cinema for the ultimate benefit of their audiences.”
 



Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
Sonic Equipment Company Web Site
About Sonic Equipment Company: Sonic Equipment Company is the leading provider of cinema sales, service and installation. We strive to provide the best possible service to community-owned theatres and independent exhibitors nationwide. Our unique and customizable programs provide exhibitors with a broad selection of services and equipment to fit their needs. Sonic Equipment Company Directory page

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Christie® is excited to gather and engage with the cinema industry for CinemaCon, taking place April 25-28 at Caesars Palace, Las Vegas. For over 20 years, Christie has showcased its industry-leading cinema technology at the industry’s premiere gathering of cinema exhibition professionals as the preferred projection provider for the industry, and 2022 will be no different. In Milano Ballrooms I and V, a range of technology to meet the needs of every screen size will be on display, including the launch of new projectors.
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