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Woodland Hills, CA—Aug 16, 2011

Cinedigm Digital Cinema and Big & Digital, LLC Announce North American Content Distribution Partnership into Digital Museums, Attractions and Educational Venues

Starting with content from Cinedigm Entertainment Group’s Kidtoons program, relationship will expand Cinedigm’s reach into new digital venues
Cinedigm Digital Cinema (NASDAQ: CIDM) and BIG & Digital, LLC have entered into an agreement for B&D to expand Cinedigm’s digital distribution footprint for its popular Kidtoons matinee program into museums, attractions and educational venues. 

Cinedigm, a global leader in digital cinema, distributes and markets content ranging from kids programming to concerts, documentaries, music and independent films into digital movie theatres, including the recent releases of National Geographic’s LIFE IN A DAY, the Sarah Palin documentary, THE UNDEFEATED, and the FOO FIGHTERS in LIVE 3D.

“Cinedigm’s programmatic approach to alternative content is an obvious fit with the goals of these institutional venues, helping them attract new and expanded audiences, and providing a complementary reach to Cinedigm’s traditional cinema partners,” said Michele Martell, chief operating officer of Cinedigm Entertainment Group.  “Digital content is an intrinsically nimble and efficient way to get content to avid audiences and we are thrilled that Big & Digital - with its nationwide relationships - can get our great content to passionate audiences.”

The distribution relationship will begin with a popular program from Cinedigm’s Kidtoons matinee program, Spookley: The Square Pumpkin, on October 1, 2011. 

“As more and more institutional venues go digital, there is a need for high-quality family friendly content,” said Tina Ratterman, founder of BIG & Digital.  “Museums realize the potential for new earned revenue and we are thrilled to partner with Cinedigm to offer the Kidtoons programming that parents can count on and museums can profit from.”

About Cinedigm: Cinedigm Digital Cinema Corp. is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, state of the art distributor and exhibition software, and marketing and distribution platform for alternative content and independent films are a cornerstone of the industry's digital cinema transformation. With the April acquisition of New Video, the world's largest aggregator of independent digital content and leading distributor of quality entertainment, CIDM has created a new full service end-to-end digital studio, enabling the Company to acquire and distribute independent films and specialty content both theatrically and via digital, mobile and home media platforms. Cinedigm Directory page About BIG & Digital, LLC: BIG & Digital, LLC specializes in distribution and marketing of films for giant screen, IMAX®, and digital theaters located in museums and attractions worldwide. BIG & Digital was founded in March 2009 by Tina Ratterman. Ratterman is a veteran in the giant screen industry with more than 14 years of successful marketing and distribution experience. BIG & Digital, LLC Directory page

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