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Woodland Hills, CA—Apr 19, 2012

Cinedigm Digital Cinema Corporation Announces Digital Deployment for Carolina Cinemas

Deal will enable the rollout of 26 New Digital Cinema Screens at 2 sites
Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the global leader in digital cinema, today announced a long-term VPF deployment agreement with Carolina Cinemas.  

The agreement will enable the conversion of certain Carolina Cinemas theatres to digital cinema under the terms of Cinedigm’s long-term agreements with all the major studios, as well as ongoing interim agreements with over a hundred independent distributors.  This Cinedigm-financed conversion will deploy 26 Cinedigm-Certified™ screens across two sites, The Carolina Asheville in Asheville, NC, and the Crownpoint Stadium 12 in Charlotte, NC.  Installation is expected to be complete by Memorial Day.  The theatres have chosen to utilize NEC Display digital cinema projectors and GDC servers.

Carolina Cinemas is a member of the Cinema Buying Group, a buying program formed by the independent theatre operators of the National Association of Theatre Owners (NATO) to find cost-effective solutions for converting theatres from film to digital projection.  Cinedigm is the digital cinema integrator partner for the CBG.

The transition from 35mm film projection, which has been used for 110 years, to digital projection systems is a worldwide motion picture industry effort and the costs to deploy this new technology are covered primarily through the payment of virtual print fees (VPF) from studios to implementation companies. Cinedigm's Digital Cinema division facilitates the funding, installation and operations support, along with ongoing VPF administration, for the company's digital cinema rollout plans. Cinedigm has signed long-term VPF agreements with all the major studios and interim agreements with over a hundred independent distributors.

“Converting to digital has been the most challenging issue the exhibition industry has faced in decades,” said Bill Banowsky, Owner of Carolina Cinemas.  “It’s an enormously expensive undertaking to throw away perfectly good 35mm projectors and replace them with new digital projectors and servers.  But that’s where we are.  It’s either become digital now or be out of the cinema business in less than two years.  The VPF revenue model was the important first step towards solving the problem.  The second step was developing a financing program that worked for the independent exhibitor. Cinedigm, NEC, GDC and Strong/Ballantyne have done that.  They came together and created a program for Carolina Cinemas that allowed us to convert to digital in a remarkably cost-effective way.”

“We are exceedingly proud to be working with one of the leading independent exhibitors in the country,” said Gary Loffredo, Cinedigm’s President of Digital Cinema Services.  ”We look forward to a long partnership with Bill and his Carolina Cinemas team both on digital cinema and exploring new and creative content programming opportunities together.”

“Carolina Cinemas is taking a huge leap with its conversion to digital cinema, and we’re grateful to be part of the initiative,” said Jim Reisteter, General Manager of Digital Cinema at NEC Display Solutions.  “The digital conversion wouldn’t be possible without our strong partnership with Cinedigm, which has borne much fruit.”

 Cinedigm offers a new business model to exhibitors by enabling theaters to present engaging alternative programming including live 2D and 3D sporting events and concerts, shorts, cartoons, live Q&A’s, as well as branded entertainment.  Recent releases by Cinedigm include the first ever live 3D broadcast of a UFC bout on February 4, 2012, the ground-breaking, worldwide LIVE 3D broadcast of the FIFA World Cup Championship, the BCS Championship in LIVE 3D, the Dave Matthews Band 3D concerts, and the sold out 3D PHISH concerts.

Cinedigm has also released the KIDTOONS series for the past six years, a weekly family friendly matinee series that runs in over 150 theatres across the country.

In the combined Phase One and Phase Two digital cinema deployment program, Cinedigm has:
·   Signed 10,466 screens overall
·   Installed 9,342 digital screens
·   Signed digital screens deals with 206 exhibitors 

Cinedigm digital theatres are fully networked, turnkey systems – simple and cost-efficient to operate.
* These figures do not include IMAX screens.

About Cinedigm: Cinedigm Digital Cinema Corp. is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, state of the art distributor and exhibition software, and marketing and distribution platform for alternative content and independent films are a cornerstone of the industry's digital cinema transformation. With the April acquisition of New Video, the world's largest aggregator of independent digital content and leading distributor of quality entertainment, CIDM has created a new full service end-to-end digital studio, enabling the Company to acquire and distribute independent films and specialty content both theatrically and via digital, mobile and home media platforms. Cinedigm Directory page

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More Cinedigm News:
Dec 11, 2013 MJR Theaters Selects Cinedigm's Web-Based Digital Cinema Software, "ENTERPRISE WEB"
Oct 22, 2013 Cinedigm Launches "Enterprise Web," Industry-Changing Web-Based Digital Cinema Software
Jun 25, 2013 Omniplex Cinema Group Completes Installation of Cinedigm’s Theatre Command Center, Bringing Full Benefits of Digital Cinema to the Exhibitor
Jun 24, 2013 Omniplex Cinema Group Completes Installation of Cinedigm’s Theatre Command Center, Bringing Full Benefits of Digital Cinema to the Exhibitor
Jun 24, 2013 Neighborhood Cinema Group Selects Cinedigm Enterprise Software to Manage Head Office Functions
Apr 29, 2013 Cinedigm and ICAA Secure Virtual Print Fee Program to Benefit Independent Cinemas in Australia and New Zealand
Apr 12, 2013 Cinedigm Signs Over 100 Drive-In Movie Theatres to Digital Cinema Program
Feb 4, 2013 Cinedigm and NATO Team Together to Lead the Digital Conversion of Drive-In Movie Theatres
Jan 15, 2013 Southern Theatres Selects Cinedigm Enterprise Software to Centrally Manage its Digital Theatres
Dec 4, 2012 Cinedigm Names Dan Sherlock President of Software
Nov 6, 2012 Theatre Service Network Adopts Cinedigm EMS Software to Manage Booking Services for Over 50 Exhibitors
Oct 18, 2012 Cinedigm Digital Cinema Corp. Announces Digital Deployment with Reading International, Including the Angelika New York, the Most Prestigious Arthouse in the United States
Oct 16, 2012 Cinedigm Digital Cinema Corp. Announces First Large Scale International Digital Deployment with Caribbean Cinemas
Oct 16, 2012 LD Entertainment to Manage Theatrical Releases Using Cinedigm’s TDS Distribution Software
Oct 15, 2012 Cinedigm Digital Cinema Corp. Passes 12,200 Digital Screen Signings Mark, with 273 Exhibitor Partners on Board
Oct 12, 2012 Cinedigm Digital Cinema Corp. Reaches Milestone for Community and Local Theatres Across the Country with 3,000 Screens Signed
Oct 9, 2012 Goodrich Quality Theatres Expands Relationship with Cinedigm Software, Bringing Full Benefits of Digital Cinema To Their Digital Theatre Circuit
Oct 1, 2012 Cinedigm Digital Cinema Corp. Announces Digital Deployment Pact with Belmont Capital, LLC for “Your Neighborhood Theatres”
Sep 28, 2012 Cinedigm Announces Digital Deployment Pact with Metropolitan Theatres Corporation
Sep 12, 2012 Cinedigm’s EMS™ Software to Manage Carmike Cinemas’ Booking and Payments
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