Cinema Technology Mar. 28, 2023
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Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.
AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.

QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.

GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.

welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.

Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services, that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong MDI, one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  

USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.

SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

Industry Partners

The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.

The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​

For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 

The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.

The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 

Shows & Events

CinemaCon 2023 has been scheduled for 24-27 April 2023 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 

ShowEast 2022 scheduled to be held in Miami from Oct 17-20, 2022 at Fontainebleau Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.

CineEurope 2022, has been scheduled for June 20-23, 2022 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.

CineAsia 2022 has been scheduled for Dec 5-8, 2022 in Bangkok.  Check links for more information.  The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  Additional information on CineAsia can be found at

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Los Angeles—Apr 23, 2012

Software Lets Movie Theatres Play 7.1 and 11.1 Surround Sound without Adding Speakers

Accomplished through Partnership between DMS and GenAudio
Movie theatres can now significantly enhance the audio experience for consumers -- without adding additional speakers. This advance, accomplished through software, is being brought to the market through a partnership between Digital Media Solutions (DMS), a worldwide leader in audio processors and tools (CINEAUDIO™) for movie theaters and post-production studios, and GenAudio, an award winning technology provider of unique 3D spatial audio software-based solutions.   
In the theater, the CINEAUDIO™ cinema processor unit integrated with AstoundSurround® for Cinema software takes the multi-channel audio printmaster with discrete channel inputs (e.g. 7.1, 11.1 or more) in real-time and renders the same multi-channel audio experience in any existing 5.1 multi-channel audio equipped room, maintaining all panning information (including elevated audio channel information). All that is required for the theater is either a software update for existing DMS cinema processor installations or a new CINEAUDIO™-AstoundSurround cinema interface.  This is the only 3D audio solution that does not force theater owners to invest in expensive new speaker hardware installations to reproduce multi-dimensional sound. 
Unlike conventional 35mm film, digital cinema is capable of higher motion picture frame rates to create a more natural and immersive 3D visual experience.  AstoundSurround is the perfect complement to this enhancement and allows movie-goers to enjoy a significantly enhanced 3D audio experience that actually matches the visuals.  A key advantage to AstoundSurround is that it works regardless of where you sit in the theater with no sweet spot.  Thus, the entire audience is enveloped in sound that intensifies and heightens their motion picture experience.
AstoundSurround real-time digital signal processing software technology does not require any change in audio mixing workflow during post-production, making it very cost-effective for the studios. Directors can fuse the audience into their motion picture in a way that was never before possible by enabling a spherical sound field that includes accurate elevation and depth perception in both the positive and negative directions (e.g. +Z and –Z auditory perception).  Current competing audio technology requires additional speakers to be mounted in various locations on a theater auditorium’s ceiling that only addresses the positive elevation direction, and it is prohibitively expensive and time consuming.
“I was very impressed with AstoundSurround the first time I listened in a theatrical setting,” said Herve Roux, CEO of DMS.  “The room was alive with audio, and I felt as though there were speakers all around and above me.  The inclusion of AstoundSurround software in our CINEAUDIO processors is a unique competitive advantage for DMS and our customers. There is no doubt that film-makers will take advantage of this multi-channel audio capability to engulf consumers with a unique audio experience.  Best of all movie theater owners are going to truly appreciate the business and technical benefits of this unique audio cinema processor solution.  This confirms product compatibility with both 2D and 3D sound technologies and our DNA to be an open platform to deliver the necessary products, tools and solutions for movie theaters.” 
Of the 155,000 cinemas in the world, more than 75% are already converted to 5.1 sound.  A value add of AstoundSurround, when deployed in conjunction with the DMS audio servers, is that it does not require theater owners to incur the added expense of updating all of their 5.1 digital audio rooms to accommodate the new higher channel speaker count of multi-channel movies, when they are released.  This approach saves theater owners time and money by enabling their 5.1 digital audio rooms to be fully compatible with current and future multi-channel audio delivery formats.    
“We are very pleased to be able to deliver AstoundSurround with an industry leading company in the digital theater space like DMS,” explained Jerry Mahabub, founder and CEO of GenAudio.  “DMS is a recognized world leader for digital audio cinema processors and they are the perfect partner to deliver our latest theatrical audio software solution. The global support of DMS in movie theaters complements GenAudio’s thrust to deliver high quality audio in other industries such as consumer electronics and video games.”
DMS and GenAudio will begin deploying CINEAUDIO™-AstoundSurround enabled cinema audio processors starting mid summer of 2012.   Pricing was not announced at this time.  

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