Cinema Technology Mar. 20, 2023
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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.
AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.

GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.

Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services, that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong MDI, one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  

welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.

SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.

USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.

QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.

Industry Partners

The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.

The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​

The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.

The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 

For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 

Shows & Events

ShowEast 2022 scheduled to be held in Miami from Oct 17-20, 2022 at Fontainebleau Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.

CineEurope 2022, has been scheduled for June 20-23, 2022 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.

CineAsia 2022 has been scheduled for Dec 5-8, 2022 in Bangkok.  Check links for more information.  The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  Additional information on CineAsia can be found at

CinemaCon 2023 has been scheduled for 24-27 April 2023 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 

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Los Angeles—Sep 11, 2012

Entertainment Media Innovator Bob Lambert Passes Away

Former Studio Executive Played a Pivotal Role in Computer Animation and Digital Cinema Exhibition
Bob Lambert, respected throughout the entertainment industry as a digital media trailblazer, died suddenly of unnamed causes on Friday at his home in Glendale, his family announced late yesterday night. He was 55.

Lambert spearheaded the creation and implementation of technology-driven new business models and systems for global Fortune 500 companies, non-profit organizations and startup ventures. He was a thought leader whose work spanned all platforms, from cinema and television to online and mobile. Lambert played a central role in the development of computer animated feature films and in the transition from film to digital cinema exhibition. 

Lambert was a senior executive at The Walt Disney Company for 25 years until 2010, working in motion pictures, television, gaming, e-commerce and social media. In his final position at the studio, Lambert served as the senior technology executive in charge of strategic planning, intellectual property, patent strategy, standards and regulatory issues, and talent recruitment. 

While working for Disney Feature Animation, Lambert conceptualized a strategy and methodology for replacing cel animation with CGI production. He selected Steve Job’s newly acquired company Pixar to design the software and oversee the collaborative process between the two companies. The resultant digital production system earned Disney an Academy Award for Scientific & Technical Achievement.

Lambert was also a founder and chairman of DCI, LLC, the six-studio consortium that laid the groundwork the historical transition of movie theaters from film to digital exhibtion by establishing and documenting digital cinema specifications that ensure a uniform and high level of technical performance, reliability and quality control.

Lambert was chairman emeritus and chief strategic officer of the University of Southern California’s Entertainment Technology Center (ETC@USC), a think tank that brings entertainment studios, technology providers and other key industry stakeholders together in order to improve digital entertainment initiatives. 

Said Kenneth S. Williams, ETC@USC CEO and executive director, "Bob was one of the most respected technology executives in the media and entertainment business. Always generous with his time, his friendship and tremendous insight will be greatly missed.”

Recently, Lambert served as CEO of The Digital Firm in Los Angeles and was named executive vice president of strategy and innovation for The World Technology Network. He was also instrumental in launching CityWorks (X)po in 2011, the first national conference to explore the ascendency of small cities. Prior to Disney, he was executive director of development for Paramount Pictures.

Lambert was an active member of the Academy of Motion Picture Arts and Sciences Technology Council and a fellow of the Society of Motion Picture & Television Engineers. He also served as a judge for the Collegiate Inventors Awards and the Academy of Television Arts & Sciences Technology & Engineering Emmy Awards.

Lambert held 30 patents in media technologies and was named an industry pioneer by ShoWest (now CinemaCon), outstanding alumnus of Virginia Tech, and received an Astrolabium Award from the International Electronic Cinema Festival. 

Extraordinarily generous with his time, Lambert served on the board of directors for numerous universities, start-up ventures and non-profits, including USC, Virginia Tech, the American Film Institute and the FIRST program.

Lambert is survived by his wife Cheryl Murphy, brother Paul Lambert and nephew Nathaniel Lambert. The family has no immediate plans for a service and requests privacy. Contributions honoring Lambert can be sent to the American Society for the Prevention of Cruelty to Animals ( 

For more information, contact:

Rochelle Winters
Smoke & Mirrors Communications
Office: 213 250-4603
Cell: 213 215-5020

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