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CinemaCon, Las Vegas, NV—Apr 15, 2013
Harkness Screens Launches Free Digital Screen Modeller Tool for PC and Apple iOS
arkness Screens the world’s leading manufacturer of projection surfaces for cinema and thought-leaders in on-screen brightness has launched its brand new 3D simulation tool, the Digital Screen Modeller.
Available as a free app on the Apple iTunes store and via the Harkness Screens website (
), the Digital Screen Modeller is a 3D simulation tool that allows architects, engineers and exhibitors to visualise and optimise digital cinema scenarios in a virtual 3D environment.
“The Digital Screen Modeller forms the initial element of what we believe to be the cinema industry’s first end-to-end solution for cinema screens,” says Richard Mitchell, Worldwide Marketing Manager (and visionary behind the tool) at Harkness Screens. “From the Digital Screen Modeller and Digital Screen Selector tools (for design and planning) through to manufactured screens, the Digital Screen Checker (luminance meter) and the Digital Screen Archiver, exhibitors have a complete range of tools and products for the entire cinema screen lifecycle”.
“For the first time key stakeholders in new construction and refurbishment projects can visualise in a 3D environment the impact of design choices above and beyond theoretical diagrams and really understand how their chosen configurations will impact on audience viewing experience,” Mitchell adds.
The information-rich model rapidly created by the Digital Screen Modeller enables key project stakeholders to make more informed decisions about digital cinema screen, projector and lamp choices before they’re even installed to ensure that these comply with industry standard brightness levels. The Digital Screen Modeller is also an ideal tool for planned or proposed retrofit and refurbishment projects to visualise the impact on brightness levels and operating costs in existing environments.
Whilst simple to use, the visual outcomes produced by the Digital Screen Modeller can often require further interpretation or optimisation to ensure that the best configuration is achieved. To assist designers and exhibitors with specifying correct configurations, a free E-consultancy functionality inside the tool enables model data to be shared with Harkness Screens for further guidance.
“We’re delighted to launch the Digital Screen Modeller at CinemaCon. The tool builds on our existing and much-used Digital Screen Selector and further demonstrates the innovation at the very heart of Harkness Screens,” adds Mitchell.
About Harkness Screens Ltd.:
Harkness Screens™ is the world's leading screen technology company, specialising in the design and manufacture of projection screens and supporting technologies. From single-screen independent theatres to large multiplexes to large format immersive theatre experiences or live events, Harkness supplies thousands of screens every year for cinema, film production, special effects, live events and custom AV applications.
With truly global reach, Harkness is regarded as the world leader in cinema and today has screens in more cinemas worldwide than any other manufacturer. With its industry leading 2D and 3D screen brands (Perlux and Spectral) along with its innovative range of tools and iOS/Android apps, Harkness continues to lead the way in screen technology for cinema.
Founded in 1929, Harkness has manufacturing facilities in the USA, UK, France, India and China. Harkness Screens combines unrivalled experience with the latest technology and production methods to provide innovative solutions to the company’s key markets worldwide. For more information, visit the Harkness Screens web page at www.harkness-screens.com.
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Harkness Screens Ltd. (Stevenage)
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