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NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.

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London—Nov 12, 2013

Odeon and NEC Display Solutions Bring Leicester Square Alive with One of Europe’s Largest Public Digital Display Screens

Giant 107 square metre videowall was launched at last night’s world premiere of ‘The Hunger Games: Catching Fire’
NEC Display Solutions Europe and ODEON have installed one of the largest displays of its kind in a public square – an LED digital display measuring 107 square metres – on the facade of the ODEON Leicester Square in London’s West End.
 
The huge display - the size of half a basketball court - replaces the old poster board and is flanked by two 18 square metre displays in one of the UK’s most prominent locations, which welcomes more than 90 million tourists every year.
 
The trio will display images for the latest movies and, during events such as premieres, live footage including celebrity interviews and clips will be screened for the passing public to view. Officially launched at the world premiere of The Hunger Games: Catching Fire, the displays bring a highly engaging instalment to London's iconic West End.
 
The installation of the new screens will allow ODEON Leicester Square to instantly change what the screens display, eliminating the need to regularly hire traditional ‘cherry picker’ lifts to change what is displayed on the poster boards, making the screens a more environmentally friendly alternative to displaying posters.
 
The new screens will also enable the display to divide in to multiple screens, allowing ODEON to screen different content simultaneously, a feature which will be particularly utilised during premieres where live film footage of the red carpet can be screened alongside clips of the film.
 
Andy Edge, Commercial Director at ODEON, comments “We are really excited to launch the new LED screens at ODEON Leicester Square. It is an iconic film destination which has become synonymous with red-carpet film premieres, so we are thrilled to be able to move the premiere experience in to the digital age with these state of the art LED screens. The recent regeneration of Leicester Square has breathed new life in to the area, and we hope that these screens, which are the largest of their kind in Europe, will help re-assert the square’s position as London’s home of entertainment.”
 
Simon Jackson, Vice President, NEC Display Solutions, comments “This display has to be seen to be believed. It really is an impressive sight, and a tremendous achievement for NEC and ODEON”
 
“Given consumer expectations for video content to inform, delight and engage, this type of display sets new standards in delivering a variety of information in real-time.”
 
“Of course, a project of this scale breaks new ground and brought several challenges. Weighing in at several tonnes, the main screen had to be built off-site and installed in three separate stages. Getting uniform colour consistency of images across a display of this size is also a major achievement. This is where NEC’s long heritage in public displays really came to the fore.”
 
This project reinforces NEC’s longstanding relationship with ODEON, which has also seen all of its theatres across Europe upgraded to NEC digital cinema projectors over the last five years, ensuring that ODEON can deliver the quality experience modern film enthusiasts expect. It also heralds the ongoing extension from the projection room into front-of-house, with planned projects to bring more digital signage and self-service kiosks into theatres.
 
Leicester Square underwent significant redevelopment in the run up to the London 2012 Olympics, enhancing its function as a backdrop for film premieres while retaining the Square's historic character. The new screens further this redevelopment, bringing together the heritage of ODEON's long-standing presence in the square with the most impressive and engaging display possible.


NEC Display Solutions, Ltd. Contacts:
North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Jeff Kaplan
NEC Digital Cinema
Phone:214-632-8089
jkaplan@necdisplay.com

Marketing: Danielle Moore
Channel Marketing Manager
Phone: 630-467-3309
dmoore@necdisplay.com

Public Relations: Kathy Errera
Digital Marketing Specialist
Phone:630-467-4367
kerrera@necdisplay.com

EMEA & CIS
NEC Display Solutions Europe Gmbh 
https://www.nec-display-solutions.com/p/dc/en/home.xhtml

NEC Digital Cinema:

Alain Chamaillard: Head of Cinema EMEA & CIS  
Email: alain.chamaillard@nec-displays.com
 
Sales:
Mark Kendall : Senior Sales Manager 
Email: Mark.Kendall@emea.nec.com
Jens Kayser : Sales Manager 
Email : Jens.Kayser@NEC-displays.com

Public Relations:
Ann Kjellser, PR Manager EMEA // Email: Ann.Kjellser@emea.nec.com

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
*9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Information Systems (Shanghai),Ltd.
http://is.nec.cn/
Phone: +86-10-5918-1111

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 2 131632
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
TAIWAN WESTERN EQUIOMENT Co. Limited
Phone : +886-2-2370-6302
https://www.west-tw.com/
WESTREX HONG KONG LIMITED
Phone : +886-2-2370-6302
https://www.strong-tw.com/

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Qube Cinema Technologies Private Limited
Phone: +91 (44) 4204-1505
https://www.qubecinema.com/

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 

Logo: NEC Display Solutions, Ltd.
About NEC Display Solutions, Ltd.: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses. NEC Display Solutions, Ltd. Directory page NEC Display Solutions, Ltd. Web Site
About NEC Display Solutions Europe GmbH: NEC Display Solutions Europe GmbH has its European headquarters in Munich, Germany and is responsible for all business activities in EMEA. NEC Display Solutions benefits from the technological know-how and technologies of the NEC Corporation and, with its own Research and Development, is one of the world's leading manufacturers offering the widest product range of display solutions in the market. The display product portfolio ranges from entry-level to professional and speciality desktop LCDs, via large-size Public Displays for Digital and Retail Signage. The Projector range offers products for all needs, from portable devices via business projectors to products for permanent operation (such as PoS applications) and digital cinema projectors. Bernd Eberhardt is President and CEO of NEC Display Solutions Europe. NEC Display Solutions Europe GmbH Directory page
About Odeon Cinemas Group: With more than 120 cinemas, over 950 screens and 87 years of cinema experience, ODEON is the largest cinema exhibitor across the UK & Ireland.  ODEON prides itself in being the destination of choice for film lovers, with an ongoing commitment to investing in cutting edge technology and comfort which create the ultimate cinema experience – from luxury seats, to immersive screens with premium sight and sound, impeccable guest service and unique opportunities to watch screenings of 70mm prints at select sites.  With more than 5,700 colleagues employed across the UK & Ireland, ODEON has once again been placed number 25 in the Sunday Times Best Big Companies to Work For 2018 and named a Best Large Workplace in Ireland 2018. ODEON is part of ODEON Cinemas Group, Europe's largest cinema operator, which hosts over 115m guests each year in more than 360 cinemas across 13 European countries. In 2016, our Group was acquired by AMC Theatres, creating the largest movie exhibition company in the world with over 1,000 theatres and 11,000 screens globally.  For more information, visit: http://www.odeoncinemasgroup.com/ Odeon Cinemas Group Directory page

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NEC Display Solutions Europe will be attending CineEurope in Barcelona from 17 – 20th June to showcase the latest digital display technologies for cinema and highlight the latest case studies of venues that are bringing the magic back to the movies.

May 14, 2019 NEC to Provide Laser Projection to Les Cinémas Pathé Gaumont in France
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NEC Display Solutions Europe today announces the completion of a successful partnership with ADDE to deploy its digital cinema projectors in Les Cinémas Pathé Gaumont La Joliette cinema.

Apr 1, 2019 NEC Display Solutions Announces World’s First Digital Cinema Projector with Replaceable Laser Module
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NEC Display Solutions of America, a leading global provider of digital cinema projectors, today announced the world’s first digital cinema projector that offers exhibitors the ability to replace the laser module in the projector head for the ultimate in versatility and future-proofing.

Jun 7, 2018 NEC Display Solutions Attends CineEurope 2018 to Bring Magic Back to the Movies
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NEC Display Solutions Europe will be attending CineEurope in Barcelona from 11 – 14th June to showcase the latest digital display technologies that can revolutionise the cinema experience.

May 8, 2018 NEC Announces Release of New 10,000-Lumens Projector with 4K Native Resolution
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Apr 24, 2018 NEC Display Solutions Announces Prototype with 3D Live
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NEC Display Solutions of America, Inc., a leading provider of commercial display and projector solutions, today announced a collaboration effort with 3D technology innovator 3D Live that combines the company’s expertise in 3D technology with NEC Display’s industry expertise. Together they are evaluating next-generation 3D display solutions that incorporate direct view LED (dvLED) and passive 3D technology. This technology could be another option for the entertainment industry and cinemas who want to deliver the ultimate immersive experience through alternative technologies.

Dec 5, 2017 NEC Display Solutions Names Reiner Doetzkies as Director, Cinema Business & Technology
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NEC Display Solutions of America, Inc., a leading provider of commercial LCD display and projector solutions, announced today the appointment of Reiner Doetzkies as Director, Cinema Business & Technology.
More NEC Display Solutions Europe GmbH News:
Jun 5, 2019 NEC Display Solutions Lifts the Curtain on the Future of Cinema at CineEurope 2019
NEC Display Solutions, Ltd. Logo
NEC Display Solutions Europe will be attending CineEurope in Barcelona from 17 – 20th June to showcase the latest digital display technologies for cinema and highlight the latest case studies of venues that are bringing the magic back to the movies.

May 14, 2019 NEC to Provide Laser Projection to Les Cinémas Pathé Gaumont in France
NEC Display Solutions, Ltd. Logo
NEC Display Solutions Europe today announces the completion of a successful partnership with ADDE to deploy its digital cinema projectors in Les Cinémas Pathé Gaumont La Joliette cinema.

Jun 7, 2018 NEC Display Solutions Attends CineEurope 2018 to Bring Magic Back to the Movies
NEC Display Solutions, Ltd. Logo
NEC Display Solutions Europe will be attending CineEurope in Barcelona from 11 – 14th June to showcase the latest digital display technologies that can revolutionise the cinema experience.

Apr 18, 2017 Cineplace and NEC Display Solutions Debuts Europe’s First RGB Laser Cinema Projector
NEC Display Solutions, Ltd. Logo
NEC Display Solutions Europe  today announced that its new projection technology, the NC3540LS cinema laser projector, will be installed as part of the brand new Cineplace Nova Arcada entertainment centre, located in Braga, Portugal.

Apr 18, 2017 NEC Takes Cinematic Experience to A Whole New Level
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NEC Display Solutions Europe today announced the availability of the new flagship NC3540LS cinema projector with IPG Photonics’ fibre laser light source, a 4K RGB laser projector with a wide colour space (Rec 2020) for cinemas with large screens up to 32 metres width.

Sep 28, 2016 NEC Launches Next Generation Digital Cinema Projector
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NEC Display Solutions Europe  today launched the NC1000C, its second-generation digital cinema projector using NSH lamp technology, offering an enhanced cinema experience at theatres with smaller screens or small projection booths. Space-saving, silent in operation and transportation friendly, it also matches the specific demands of mobile cinema applications and theatres without dedicated projection booths.

Jun 21, 2016 NEC Announces Milestone for Laser Projection in the Digital Cinema Industry
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NEC Display Solutions Europe today celebrates a milestone for digital cinema laser projectors, having sold more than 1,000 laser systems worldwide. This achievement marks the evolution of NEC’s laser projector offerings since the launch of its world’s first DCI certified RGB laser projector and DCI certified laser phosphor projector in 2014.
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Jun 18, 2019 Dolby and Odeon Cinemas Group Expand UK Footprint with Dolby Cinema Screens Launching in Manchester and Birmingham This Autumn
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Dolby Laboratories, Inc. (NYSE: DLB) and ODEON Cinemas Group, an AMC Entertainment Company, (NYSE:AMC) today announced that Manchester and Birmingham will be the latest cities in the UK to have a premium cinema experience brought to their film fans with a Dolby Cinema.

Nov 7, 2018 London’s Glittering Home of the Premiere Returns
Dolby Logo
Europe’s most famous cinema, London’s ODEON Leicester Square, will reopen this Christmas following an 11 month, multi million pound Luxe refurbishment that has transformed the UK’s ‘home of the premiere’ back into a global icon in the heart of London’s West End. ODEON Luxe Leicester Square will be the European flagship for Odeon Cinemas Group, Europe’s largest cinema operator, an AMC Entertainment company.

Jun 13, 2018 Dolby and Odeon Cinemas Group, an AMC Entertainment Company, to Bring First Dolby Cinema to the UK
Dolby Logo
Dolby Laboratories, Inc. (NYSE: DLB) and Odeon Cinemas Group, an AMC Entertainment Company, (NYSE:AMC) have entered into an agreement for the first deployment of Dolby Cinema in the United Kingdom. The rollout will see seven Dolby Cinema sites open nationwide over the next several years.


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