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# 1930 Baird

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Sao Paulo, BR—Dec 16, 2013

Cinelive Closes Deal with Kencast to Offer New Services to Cinema Networks

Pioneer in broadcasting digital content via satellite to cinemas in South America, Cinelive announces contract signing with KenCast to implement the DCP (Digital Cinema Package) delivery format to over 150 movie theaters that are already part of Cinelive’s network. The solution will be standard in its operations by using the similar set used by the DCDC in the USA.
 
KenCast’s DCDC delivery solution, the CinemaPro, enables delivery of very large movie files and live events, and includes simultaneous recording for "time-shifting" with its DVR features, allowing delivery to multiple screens, as well as recording of the event for later play out.
 
The contract was signed during the ShowEast, major convention and trade show for film and distribution that happens annually in Miami. KenCast is a company specializing in software and hardware solutions for content delivery to wired and wireless networks.
 
“The system was tested in Brazil and some theaters already have KenCast servers. The signing of this agreement added to the existing partnership with SES [a global leader in the operation of geostationary satellites] will triple the speed of distribution and establish us as leaders in Latin America,” adds Laudson Diniz, Cinelive executive manager.
 
Today Cinelive has more than 150 equipped cinemas in about 40 cities. With this coverage the company is present in over 60% of theaters that have digital projectors in Brazil. Cinema networks like Cinemark, Cinepolis, UCI and Kinoplex – which together represent 75% of the Market Share - are fully equipped and, until March 2014, may receive the DCP movies by satellite. Cinelive’s goal is to equip 100% of the digital circuit until 2014.
 
According to Cinelive’s executive manager, the company’s model will be taken to theaters throughout Latin America through partnerships with local operations in each country. “We accumulated know-how for three years. Now we have all the experience and resources to expand the technology with the same efficiency as the DCDC has been implementing in the USA”, says Diniz.
 
Bill Steele, Chairman & CEO of KenCast said “We are pleased to become a part of the cinema distribution solution for Cinelive, the well-known distributor of films and live content from Latin-American and Hollywood Studios to Latin American theaters.  This puts Cinelive on the same technology roadmap with the DCDC platform as adopted in the USA and worldwide by the largest exhibitors and major studios.”
 
"The realization of an old dream, which started in 2000 with the first digital transmissions by satellite to cinemas, materializes with the repertoire of hits of live events and DCP distribution for the entire market," says Alex Pimentel, founder and president of Cinelive and Casablanca Online.
 


About Cinelive: Pioneer in broadcasting digital content via satellite to Brazilian cinemas, Cinelive created a transmission model that meets the needs of exhibitors and the pattern of distribution. This transmission model is already present at more than 120 complexes in Brazil, enabling live performances and sporting events. Cinelive was born in Casablanca Online, the largest Brazilian satellite broadcasting company, which belongs to the Casablanca Group.
Cinelive Directory page

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