FAFID
(The Danish Distributors Association) has come to an agreement with Unique
Digital Ltd for electronic delivery of feature film content in Denmark using
MovieTransit™.After a 9 month selection process, which
included technical proposals from all relevant suppliers of terrestrial
distribution technology and a subsequent Proof Of Concept in selected Danish
Cinemas, FAFID concluded that the system delivered by Unique Digital is best suited
for the Danish market.
“Among the reasons we chose to use Unique’s
services are their flexibility, the ease of use of the system, and its robust,
tried & tested approach to content delivery. We are extremely happy to be
able to offer the Danish market with this secure and flexible solution” says
Dorte Wiedemann the Head of Secretariat
The agreement will grant all Danish Cinemas,
including Greenland and the Faroe Islands, access to Unique Digital’s world
leading solution MovieTransit™ which when launched in Norway in 2012 was the
first terrestrial electronic distribution system for feature films to be
deployed across an entire territory.
Unique Digital’s Chairman Chris Hagan
commented: “We want to congratulate FAFID on successfully carrying out this thorough
review process on behalf of the whole Danish business. We are delighted to have
been selected. Denmark is an important territory to Unique and we are excited
to bring our solution to cinemas in Denmark“.
All Distributors in Denmark will be invited
to use the system which will be rolled out by end of Q2 2014.