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# Baird 1930

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Las Vegas—Apr 20, 2015

INTENSIFY to be Introduced at CinemaCon 2015

The First Innovative and Breakthrough Loyalty End-to-End Solution Dedicated to Cinema
At CinemaCon 2015, the annual worldwide cinema convention, IntensNet will introduce INTENSIFY, a new generation loyalty solution fully dedicated to cinema which is the first innovative and breakthrough end-to-end service offering. For the brands advertising into cinema venues to intensify both in-house and external communication, boost the social activity with the patrons, build a loyal community and expand sales.
 
The Intensify solution is an end-to-end service providing an innovative app, a web administration panel, on-site installation of iBeacon (Bluetooth) sensors, marketing and technical support, that allows cinema advertisers and cinema exhibitors to attract more Patrons/Visitors and increase their profits. 
 
Branislav Dukic, Managing Director of IntensNet said “Unlike the current loyalty apps, our solutionprovides a unique mix of key features based around the best of gamification techniques:

- Comprehensive behavior tracking and usage analysis to allow marketing executives to optimally target the customer niche segments
- Smart push notifications (adverts and social networks) enabling to bring more revenues by attracting more patrons/visitors as well as building a loyal community
- Integration with iBeacon Bluetooth sensors to provide a new way of communication with the patrons/visitors as well as accelerating the interaction with the user community”
 
With Intensify, advertising messages (for brands as well as for movies) become immediately visible to moviegoers. All messages are accessible instantaneously via push notifications, creating a direct communication channel to the customers (adverts, promotions, news, …). 
 
Instead of spending a lot of energy and money to acquire customer data and build loyalty, data is accessible in real-time and gamification creates a true loyal community. 
 
Branko Macura, Sales & Business Development Director of IntensNet concluded 
“We define the exact needs of the cinema exhibitor , then customize and brand the application accordingly.
Together we decide on the best location for the sensors inside the venues, as well as the most efficient strategy in terms of smart notifications. With our disruptive business model, cinema exhibitor can rapidly generate cash while advertisers are experiencing a lot of improvements: better knowledge of their customers, better brand awareness, increase of sales...
Last but not least, the patrons have great opportunity to win prizes, get discounts and be part of an exclusive community “

  
About IntensNet
IntensNet specializes in design and development of innovative ticket sales solutions. Started in 2006, we are small dedicated team with the passion for developing ground-breaking products. Since the start we have worked with a number of organizations. Working side by side with them means that we deliver products that revolutionize the market. 
 
Contacts during CinemaCon:
Branislav Dukic +381 64 23 76 552 * branislav.djukic@intensnet.com
Branko Macura +381 60 08 87 288 * branko.macura@intensnet.com
 
 


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