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San Diego, California—Feb 17, 2006

Ultrastar Cinemas Makes History with Largest Digital Cinema Rollout

Southern California Chain Delivers Walt Disney Pictures’ EIGHT BELOW in Pure Digital® in over 90 Percent of its Theaters
UltraStar Cinemas – the first in the nation to be 100 percent equipped with digital cinema – is releasing Walt Disney Pictures’ family-friendly film EIGHT BELOW on Friday, February 17, digitally on 12 of its 13 theaters. This marks the first time in history that a theater circuit has released a digital film in over 90 percent of its locations. UltraStar Cinemas, currently operating 102 screens at 13 sites throughout Southern California, has teamed with Access Integrated Technologies, Inc. (AccessIT) and Christie Digital Systems (Christie) to become the first theater company in the United States to be fully equipped with Pure Digital Cinema® powered by DLP Cinema technology® in all of its locations.

Pure Digital Cinema® powered by DLP Cinema® is the crispest, clearest motion picture technology available. The movies, including this week’s release of EIGHT BELOW, will be projected digitally using Digital Light Processing™, invented by Texas Instruments. DLP Cinema® brings a new and enhanced experience to UltraStar movie audiences. It’s the only digital projection technology currently approved for movie theater exhibition of films and is supported by many Hollywood directors including Steven Spielberg, Robert Rodriguez and George Lucas, as well as producers and all the major studios.

DLP Cinema® uses a digital signal delivered to the theater projectors via satellite. Unlike film, which is subject to color fading, jumping, scratching and dirt accumulation, DLP Cinema® technology delivers a consistent digital picture with incredible clarity over 35 trillion colors. Movie-goers can see a movie exactly the way the director intended it, whether they see it opening night or the fifth week of the run.

“We have always been on the forefront of digital technology and are pleased to be the first theater circuit in the world to have digital capability on 100% of our screens,” said Alan Grossberg, an executive for UltraStar Cinemas. “Where other theater chains may have limited screenings of EIGHT BELOW in digital, we’re thrilled that everyone who comes to see it at UltraStar will get to see it in Pure Digital Cinema®.” We know that our guests will be amazed by the picture and sound quality that they experience.”

UltraStar Cinemas has historically been an innovator on the cutting edge of theater technology. They have worked in the digital realm with major Hollywood studios since 2002, when UltraStar Cinemas introduced the first generation of Pure Digital Cinema® with the installation of six digital projectors in San Diego, pioneering the digital age of cinema and also bringing alternative entertainment, including live events, to their guests.

UltraStar Cinemas has already successfully screened live events from Duran Duran concerts in London to SuperBowl XL in digital on the big screen. On March 5, six Southern California locations will digitally screen the Academy Awards® live. UltraStar Cinemas’ 100-percent-digital milestone means more than just upping the ante on the movie-going experience, it also means leading the pack in alternative entertainment.

About UltraStar Cinemas: UltraStar Cinemas is headquartered in San Diego County and has operated theaters throughout Southern California and Arizona. Recognized for pioneering the digital age of cinema, UltraStar was the first theater group in the world to be fully equipped with Pure Digital Cinema® powered by DLP Cinema® technology in all of its locations. In 2009, the company also became the first to offer D-BOX motion seats, which use motion effects specifically programmed for each film to create an immersive experience for movie goers. UltraStar Cinemas Directory page

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