Unique Digital
Ltd. is proud to provide DCP production support services to Project Everyone
for its Cannes Lion launch in association with SAWA.
Project
Everyone, the brainchild of Richard Curtis, British filmmaker, humanitarian and
campaigner, is the campaign to make the new goals FAMOUS. It has entered into a
founding partnership with SAWA to launch the ‘First Ever Global Cinema Ad
Campaign’. The
partnership aims to utilise the power of Cinema in order to engage the global
cinema audience in the announcement of global goals to end poverty, injustice
and climate change.
On September
25th 2015, the United Nations are launching Global Goals, a series of ambitious
targets to end extreme poverty and tackle climate change for everyone by 2030.
If the goals are met, they ensure the health, safety and future of the planet
for everyone on it… And their best chance of being met is if everyone on the
planet is aware of them.
So the simple
but mighty ambition of Project Everyone - is to share the global goals with 7
billion people in the 7 days after they are released. The United Nations has
called it the biggest pro bono marketing challenge of the 21st Century.
Nick Johnson,
Production Manager of Unique Digital said “To be a party to this inspiring
effort to use cinema to reach out to the world’s population is a proud undertaking
for all at Unique Digital. Working with Cheryl Wannell (GM SAWA) and the
Project Everyone team to provide the right content for the Cannes launch of the
initiative is something that we are delighted to be involved with.”
Unique Digital
provides a full service FACT accredited DCP production facility from its
Manchester offices – managing the production and distribution of both pre-show,
featurette and feature productions across the UK, Ireland and mainland Europe.
About PROJECT
EVERYONE
Project Everyone
was founded by Richard Curtis, filmmaker and founder of Comic Relief. This is
why...
In September
2015, the United Nations are launching global goals, a series of ambitious
targets to end extreme poverty and tackle climate change for everyone by 2030. If the goals
are met, they ensure the health, safety and future of the planet for everyone
on it. And their best chance of being met is if everyone on the planet is aware
of them. So the simple
but mighty ambition of Project Everyone - is to share the global goals with 7
billion people in 7 days. For further
information contact: Carina McKeown, carina@project-everyone.org, +44 (0)7590
371932
About SAWA
SAWA is the
Global Trade Body to the Cinema advertising industry. They continually build
and develop international standards and best practice for the Cinema Medium;
raising the profile of the Cinema advertising through research, setting of
standards and marketing initiatives. SAWA improve the communication between
Cinema advertising companies around the world; in turn facilitating the easier
buying of the cinema medium for Advertisers and Agencies.
