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London—Jun 24, 2015

Unique Digital Provides DCP Production Support to Project Everyone for Cannes Lions Launch

Unique Digital Ltd. is proud to provide DCP production support services to Project Everyone for its Cannes Lion launch in association with SAWA.

Project Everyone, the brainchild of Richard Curtis, British filmmaker, humanitarian and campaigner, is the campaign to make the new goals FAMOUS. It has entered into a founding partnership with SAWA to launch the ‘First Ever Global Cinema Ad Campaign’. 

The partnership aims to utilise the power of Cinema in order to engage the global cinema audience in the announcement of global goals to end poverty, injustice and climate change. 
 
On September 25th 2015, the United Nations are launching Global Goals, a series of ambitious targets to end extreme poverty and tackle climate change for everyone by 2030. If the goals are met, they ensure the health, safety and future of the planet for everyone on it… And their best chance of being met is if everyone on the planet is aware of them. 
 
So the simple but mighty ambition of Project Everyone - is to share the global goals with 7 billion people in the 7 days after they are released. The United Nations has called it the biggest pro bono marketing challenge of the 21st Century. 
 
Nick Johnson, Production Manager of Unique Digital said “To be a party to this inspiring effort to use cinema to reach out to the world’s population is a proud undertaking for all at Unique Digital. Working with Cheryl Wannell (GM SAWA) and the Project Everyone team to provide the right content for the Cannes launch of the initiative is something that we are delighted to be involved with.” 
 
Unique Digital provides a full service FACT accredited DCP production facility from its Manchester offices – managing the production and distribution of both pre-show, featurette and feature productions across the UK, Ireland and mainland Europe. 
 
About PROJECT EVERYONE
Project Everyone was founded by Richard Curtis, filmmaker and founder of Comic Relief. This is why...
In September 2015, the United Nations are launching global goals, a series of ambitious targets to end extreme poverty and tackle climate change for everyone by 2030. If the goals are met, they ensure the health, safety and future of the planet for everyone on it. And their best chance of being met is if everyone on the planet is aware of them. So the simple but mighty ambition of Project Everyone - is to share the global goals with 7 billion people in 7 days. For further information contact: Carina McKeown, carina@project-everyone.org, +44 (0)7590 371932 
 
About SAWA
SAWA is the Global Trade Body to the Cinema advertising industry. They continually build and develop international standards and best practice for the Cinema Medium; raising the profile of the Cinema advertising through research, setting of standards and marketing initiatives. SAWA improve the communication between Cinema advertising companies around the world; in turn facilitating the easier buying of the cinema medium for Advertisers and Agencies.

About Unique Digital Ltd.:
Established 20 years ago, Unique Digital are the leading supplier of products and services to the Digital Cinema Industry with offices in Dublin, Manchester, London, Bergen and Vilnius. Products are tailored for Exhibition, Distribution and Cinema Advertising Sales companies including RosettaBridge TMS, RosettaNet (Theatre Management Systems), Movie Transit (DCP Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our pre-show products of Advertising Accord, Ad Transit and Smart Trailering, amongst others.

We ♡ making software for the entertainment industry 

Unique Digital Ltd. Directory page

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