Val Morgan has entered into a multi-year
deal with Unique Digital, adopting their DCP.io product to provide greater quality control capabilities for advertisers in both Australia and New Zealand. Unique’s DCP.io software
validates all content going to screen across the Val Morgan network of screens
ensuring integrity and quality for advertisers.
DCP.io validates and reports on the structure and levels of DCP content.
Detailed analysis of aspect ratios, resolution, frame rates, data rates, audio levels, LEQ measurements and offers playback previews and frame capturing amongst other features. With the ability to have personalised user
settings and a detailed reporting, DCP.io provides a simple yet powerful tool
by which DCP content can be quickly
verified before exhibition.
Daniel Hill, Val Morgan Managing Director
commented “We’re always working on ways to improve our pre-show experience.
This customised DCP.io tool allows for enhanced quality control and perfect
playback every time, which will provide confidence to our advertisers.”
Phil Morris, COO of Unique Digital commented “With DCP.io Unique Digital have produced another software
solution which strengthens our position as the outright market leader in
advertising and pre-show technology. DCP.io is so simple to use yet produces
detailed reports and priceless quality control.”
About Val Morgan
Morgan Cinema Network is Australia and New Zealand’s leading national supplier
of screen advertising. Our network of over 2,000 cinema screens covers metro,
regional and country areas and provides advertisers access to a sought after
audience in a high impact environment, proven to deliver six times the
engagement of television. Val Morgan Outdoor is Australia’s largest digital out
of home network, operating 1,200 digital panels strategically located in 300
shopping centres and 2,000 TV screens across 280 premium petrol stations
nationally. Brandfit, Val
Morgan’s strategic department, provides bespoke integrated solutions to
advertisers across the full assets of the Val Morgan media group.