ScreenX, the world’s first multi-projection system that allows theatre-goers to go beyond the frame of the movie screen by extending the images onto the theatre walls, is opening its second site in the U.S. in Las Vegas on February 5, 2016.
Created by South Korean company CJ group – which previously introduced 4DX
around the world, including in the U.S. – ScreenX is the next evolution in theatre technology. It immerses the audience into a 270-degree viewing environment that utilizes three sides of the theatre to express more of the story and provide a panoramic experience.
After launching the first publicly available theatre at the CGV Cinemas Los Angeles earlier this month, ScreenX is set to open its second screen at the AMC Town Square 18 in Las Vegas, NV
a short drive from the heart of the Las Vegas strip and Las Vegas Convention Center. For the second feature film to be shown in this unique format on American soil, ScreenX will feature
Mojin: The Lost Legend
. Already breaking records in China, Mojin
is a sciencefiction tale following the adventure of a retired tomb raider pulled back into his old profession.
“Mojin is the perfect film for residents of Las Vegas to experience ScreenX’s innovative and immersive 270-degree format for the first time,” said Paul Kim, Director of Content, ScreenX. “We are thrilled that together with AMC we are able to bring ScreenX to another location in the United States.”
Since debuting in 2012, ScreenX has quickly grown its Asian business, currently operating more than 78 screens in 47 locations in South Korea as well as screens in China and Bangkok. It was showcased exclusively for industry attendees of CinemaCon 2015, also at AMC Town Square 18 in Las Vegas.
ScreenX is the world's first multi-projection system used within a theatre setting. It was created in 2012 by CJ Group, a South Korean conglomerate, as one of the “next cinema formats” along with 4DX, the multisensory movie theatre with motion and environmental effects. ScreenX allows moviegoers to go beyond the frame of the movie screen by utilizing a 270-degree multi-projection system to expand images of feature films and pre-show advertising onto theatre walls. To date, ScreenX has been installed in 47 locations with over 78 screens in South Korea, as well as screens in Bangkok, China and the U.S. In Korea and at the most recent installation at the AMC Town Square 18 in Las Vegas, CJ Group is utilizing Christie projectors and HP workstations as part of the ScreenX system.
CJ Corporation produced Korea’s first sugar in 1953 and was found with the philosophy of Business Patriotism, that is “A company must contribute to the nation and further the human race with its business.” CJ has led Korea’s food culture for the last sixty years based on the philosophy “Business Patriotism, People First, and Rationalism.” As it enters the 21st century, the company has extended its business into four core fields of Food & Food Service, Bio & Pharmaceuticals, Homeshopping & Logistics, and Entertainment & Media. CJ has constantly pursued its core values of integrity, passion, and creativity under the vision of ‘Create a New Culture for Healthy. Happy and Convenient Lifestyles’ and has produced ONLYONE products and services to create the best values. These principles were the motivation that helped CJ grows as a global company creating lifestyle and culture beyond the Korean market. CJ is now embarking on a long journey toward ‘2020 GREAT CJ.’ CJ will move forward ceaselessly until we create a lifestyle that influences the world beyond territorial and cultural borders. CJ will not cease our quest for a better future until Korean culture, Korean movies, Korean cuisine, Korean TV dramas and Korean music are integrated into global culture.