QSC, LLC is pleased to announce the promotion of Mark Mayfield to
Director, Global Cinema Marketing. Mark Mayfield
joined QSC Cinema in 2013 as Cinema Marketing Manager, with responsibility for
sales and marketing collateral, trade shows, PR, web, and advertising.
Global Cinema Marketing, Mark will have overall responsibility for developing
and executing marketing strategy for QSC Cinema. In addition, he will continue to function as
Product Manager for cinema products, providing the sales and marketing voice in
the product development process.
“In his three
years at QSC, Mark has successfully retooled QSC’s marketing presence in the
cinema industry, and greatly improved our customer communications,” says Barry
Ferrell, Senior Vice President and Chief Strategy Officer for QSC. “In his new role as Director, Global Cinema
Marketing, Mark will apply his many years of experience in cinema marketing to
expanding the global visibility of the QSC brand and leading the creation of
industry-leading products and support programs.”
background in cinema includes marketing positions with JBL Professional and
Eastern Acoustic Works (EAW). In 1997,
he co-authored a SMPTE paper with consultant John M. Eargle and David Gray of
Dolby Labs, which described loudspeaker improvements to the Samuel Goldwyn
Theater at the Academy of Motion Picture Arts and Sciences (AMPAS). These improvements were the basis for the
first series of practical 3-way loudspeaker systems for cinemas. At EAW, he was responsible for leading the
sales, marketing, and product development programs for all cinema
products. Mark also has significant
experience in publishing, having served as chief editor for several leading AV
systems integration magazines.
Prior to joining
QSC in 2013, Mark was an independent marketing consultant for several major
audio products manufacturers and trade organizations, and has authored dozens
of articles on various topics related to cinema sound and pro AV.