Kuwait National Cinema Company (KNCC) is the leading exhibitor in Kuwait with 20 locations throughout the country well-known with a new brand Cinescape. KNCC was incorporated on 5th October, 1954 and pioneered the Al Sharqiah Cinema, a 1,000 person venue and the first theatre to open in Kuwait. The company has developed and implemented a multi-faceted growth strategy, which includes using luxurious shopping centers as prime locations for multi-screen theatres, renovating older theatres and upgrading its use of technology. In 2002, KNCC introduced the first online ticketing service in the Middle East and it now also offers customers the ability to buy tickets with Smart Cards at the theatre via self-operated ticketing machines. KNCC's key corporate objectives include continuing to lead the Middle Eastern cinema industry and creating a cultural and educational niche for Kuwait's moviegoers and in the near future will open new locations in Gulf States.
All KNCC theaters are equipped with 2D and 3D movie projectors, becoming the first in the region to operate the IMAX digital display and the launch of the latest cinema projection system with the latest technology for cinematic effects "4DX" and Dolby Atmos.