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Mesa, Ariz.—Dec 1, 2016

Severtson Screens Talks Folded SAT-4K & Microperf Acoustically Transparent Projection Cinema Screens at CineAsia 2016

Made in the USA, the SAT-4K Can Be Folded for Int’l Distribution with No Loss in Structural Integrity at Significantly Lower Shipping Rates; Provides Exceptional True Fidelity of the Original Soundtrack and Reference Quality Video Reproduction
Severtson Screens (www.severtsonscreens.com), a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is excited about the international popularity of its recently launched SAT-4K cinema screen line, and will be discussing the acclaimed folded SAT-4K during CineAsia 2016, held in Hong Kong from Dec. 6-8 at the Hong Kong Convention & Exhibition Centre. The SAT-4K is now shipping. Severtson has also announced that new microperf options, which can also be folded for easier and less expensive international logistics and shipment, are now available for its SēVision 3D GX line of cinema projection screens.
 
“When we first saw a demonstration of Severtson’s SAT-4K material, we did not have any sound quality loss with high pitch frequency audio, as such loss is apparent in vinyl screens,” said Ricardo LaPorta, South America Territory Sales Manager for Christie Digital Systems. “The SAT-4K has tremendous sound transfer capabilities, along with remarkable visual clarity. To say we are impressed is an understatement.”
 
LaPorta added that due to the SAT-4K’s performance, they are now using the SAT-4K screen in Christie’s Sao Paolo, Brazil training facility.
 
"The collaboration of Severtson to the Christie/Dolby booth during Expocine 2015 was key,” said Carlos Watanabe, Regional Director, Latin America at Dolby Laboratories. “They contributed to the guarantee that the public had the best image in partnership with the best cinema sound - Dolby Atmos® - which was clearly demonstrated during the event."
 
“Made in the USA, the foldable SAT-4K is the ideal projection screen for virtually all cinema requirements,” explained Toby Severtson, president and CEO of Severtson Corp. “Like perforated screens, the sound stage can be placed directly behind the screen at the same horizontal axis, allowing the vocals and the special effects to be completely in sync with the brilliant images on display. Due to almost no audio frequency loss, the SAT-4K screen allows for a completely immersive cinema experience.”
 
Severtson Corp. V.P. & Chief Operating Officer Dan Maxwell added, “Our new folded shipping method allows for no loss in the screen’s structural nor visible integrity, and now makes international distribution of the SAT-4K cinema screen line highly affordable, reducing international shipping costs by up to 70 percent.”
 
Currently available up to 16 ft. in height and nearly limitless in length, the SAT-4K cinema screen meets or exceeds all industry standards for optimum video and acoustic performance, with reference quality reproduction of the digital image combined with true fidelity of the original soundtrack. Severtson plans for expanded height availability later in 2016.
 
Additional specifications include:
·         Surface: SAT-4K acoustically woven screen material
·         Gain: 1.18
·         Max height: 16 ft.
·         Viewing Angle: 160 degrees
·         Flame and mildew resistant
 
Custom and standard sizes are available. Severtson asks that customers contact them directly for individual pricing for their specific needs.
 
According to Severtson, Microperf is becoming the industry standard and is what has put its ‘folded’ line over the top. This option is now the screen of choice for high-end, premier theatres and cinema chains. The Severtson microperf viewing surface practically eliminates moiré which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen.
 
“Our new folded shipping method now makes international distribution of our industry-acclaimed SēVision 3D GX highly affordable, reducing international shipping costs by up to 70 percent,” added Severtson. “Besides standard perforated white and sliver screens, we now also offer the immensely popular microperf option to the folded SēVision 3D GX line of cinema projection screens for international shipment. Since its recent launch, we’ve had to renovate our facility and upgrade our machinery to keep up with worldwide demand.” According to Severtson, microperf offers multiple benefits versus standard perforation screens, such as seven percent open space against the traditional 4.5 percent open space. He added that microperf is also the perfect solution for 4k, 8k, 12k and even higher projection resolutions as these technologies becomes available in the future. 
 
Severtson Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD & DepthQ, and RealD (www.severtsonscreens.com/certifications).
 
Celebrating its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.
 


About Severtson Screens: Mesa, Ariz.-based Severtson Screens, which celebrated its 30th anniversary in 2016, is an award-winning global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide. From its unlikely origins in the family kitchen to today's three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today. Severtson Screens Directory page

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More Severtson News:
May 30, 2018 Severtson Features Giant Electric Motorized Cinema Screens & New Screen Coating Technologies at CineEurope 2018
May 21, 2018 Severtson Features Multiple Screens and Technologies at CineEurope 2018
May 10, 2018 Severtson Screens Features Acclaimed Giant Electric Motorized Cinema-Sized Screens at 2018 InfoComm
Apr 17, 2018 Severtson Exhibits Popular Options for Folded Cinema Projection Screens During CinemaCon 2018
Apr 4, 2018 Severtson Screens Announces Enhanced Cinema Screen Coating; Introduced at 2018 CinemaCon
Mar 13, 2018 Severtson Screens Brings Next Generation Folded SAT-4K Acoustically Transparent Cinema Screen to CinemaCon 2018
Feb 21, 2018 Severtson Screens Features Acclaimed Giant Electric Motorized Cinema Screens at CinemaCon 2018
Sep 1, 2017 Severtson Screens Features Acclaimed Giant Electric Motorized Cinema Screens at Expocine 2017
Aug 24, 2017 Severtson Announces Giant QuickFold Cinema Projection Screens During Expocine 2017
Aug 9, 2017 Severtson Screens Announces New Digi-Perf Options for Folded Cinema Projection Screens; Launched at Expocine 2017
Jun 12, 2017 Severtson Features Multiple Screens and Technologies at CineEurope 2017
Mar 27, 2017 Severtson Announces Giant QuickFold Cinema Projection Screens During CinemaCon 2017
Mar 13, 2017 Severtson Screens Features Acclaimed Giant Electric Motorized Cinema Screens at CinemaCon 2017
Feb 28, 2017 Severtson Showcases New Options for Folded Cinema Projection Screens During CinemaCon 2017
Jan 25, 2017 Severtson Screens Launches Next Generation Folded SAT-4K Acoustically Transparent Cinema Screen

Nov 8, 2016 Severtson Screens Features Acclaimed SAT-4K Acoustically Transparent Projection Cinema Screens at Expocine 2016
Oct 28, 2016 Severtson Announces New Microperf Options for Folded Cinema Projection Screens; Featured at ExpoCine 2016
Oct 12, 2016 Severtson Screens Features New Acclaimed SAT-4K Acoustically Transparent Projection Cinema Screens at 2016 ShowEast Expo
Sep 29, 2016 Severtson Announces New Microperf Options for Folded Cinema Projection Screens; Featured at ShowEast Expo 2016
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