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London—Apr 18, 2017

Cineplace and NEC Display Solutions Debuts Europe’s First RGB Laser Cinema Projector

Leading cinema operator to offer customers latest visual experience with landmark deployment in Braga, Portugal
NEC Display Solutions Europe  today announced that its new projection technology, the NC3540LS cinema laser projector, will be installed as part of the brand new Cineplace Nova Arcada entertainment centre, located in Braga, Portugal.

The NC3540LS offers outstanding resolution and, for the first time on any projection system, colours beyond the DCI or Adobe RGB specifications; enabling the creation of more vibrant and stunning pictures than ever before for an unprecedented cinema experience.

The deployment builds on Cineplace’s use of NEC equipment and projectors in several of its locations throughout Portugal, including three NC900Cs, two NC1201Ls and five NC2000s, as well as several digital signage screens. The installation is NEC’s first RGB laser projection system deployment in Europe and the first globally to be incorporated as a permanent feature. It was coordinated in conjunction with NEC approved installation partners Cenário Avançado and Kelonik.

“It is encouraging for the cinema industry that the Cineplace Nova Arcada will incorporate the NC3540LS projector within its facilities. Portugal is a major territory for NEC and was a key reason in our decision to debut the projector with Cineplace. The fact that this will be a permanent installation at a brand-new venue bodes well for both us and cinema attendees now and in the future,” said Mark Kendall, Business Development Digital Cinema at NEC Display Solutions Europe.
"The inclusion of the first RGB laser projector in Europe at our XPlace screen represents for our Group an opportunity to maximize the experience for the cinema-goers. The goal with this project is to provide a state-of-the art visual experience, and to achieve it, the collaboration with NEC was essential due to its know-how and technological excellence in the market. The only thing that we can expect of this project is to bring culture and a high level cinema entertainment experience for Braga and Portugal, which for our company Cineplace, is a market of great importance," added Aquiles Mônaco, CEO of Cineplace.
The new NC3540LS installation was part of the grand opening of the Cineplace Nova Arcada on 13 April 2017.



NEC Digital Cinema Contacts: Megan Sweeting
PR Executive
NEC UK Ltd., Display Solutions
Tel: +44 (0)7860 927103
Ann Kjellser
PR Manager EMEA
NEC Display Solutions Europe GmbH
Tel: +46 72 162 87 19
Kornelia Gruszka
International Account Manager
Tel: + 48 22 372 72 40

Logo: NEC Digital Cinema About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site About NEC Corporation: NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company's experience and global resources, NEC's advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at The NEC Group globally provides "Solutions for Society" that promote the safety, security, efficiency and equality of society. Under the company's corporate message of "Orchestrating a brighter world," NEC aims to help solve a wide range of challenging issues and to create new social value for the changing world of tomorrow. NEC Corporation Directory page About NEC Display Solutions Europe GmbH: NEC Display Solutions Europe GmbH has its European headquarters in Munich, Germany and is responsible for all business activities in EMEA. NEC Display Solutions benefits from the technological know-how and technologies of the NEC Corporation and, with its own Research and Development, is one of the world's leading manufacturers offering the widest product range of display solutions in the market. The display product portfolio ranges from entry-level to professional and specialty desktop LCDs, via large-size Public Displays for Digital and Retail Signage. The Projector range offers products for all needs, from portable devices via business projectors to products for permanent operation (such as PoS applications) and digital cinema projectors. Bernd Eberhardt is President and CEO of NEC Display Solutions Europe. NEC Display Solutions Europe GmbH Directory page About Cineplace: Cineplace operates 81 cinema venues in Portugal distributed by 13 shopping centres. The company belongs to Orient Cinemas Group, a reference Brazilian corporation in the segment of movie exhibition on the market for more than 20 years. Its operation in Portugal is based on the introduction of the latest technology and new concepts for cinema experience, such as 3D projection, large screens with total immersion, laser projection, 360º Dolby Atmos sound and an exclusive Cineplace Blue Diamond space with a cinematic luxurious concept. Cineplace Directory page

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