Cinema Technology Mar. 21, 2023
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These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.



Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.
 
AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.




QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.



USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.





Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services, that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong MDI, one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  



Industry Partners



The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 




For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 



The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​



Shows & Events



ShowEast 2022 scheduled to be held in Miami from Oct 17-20, 2022 at Fontainebleau Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.



CinemaCon 2023 has been scheduled for 24-27 April 2023 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 




CineAsia 2022 has been scheduled for Dec 5-8, 2022 in Bangkok.  Check links for more information.  The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  Additional information on CineAsia can be found at www.cineasia.com.



CineEurope 2022, has been scheduled for June 20-23, 2022 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.


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Mesa, Arizona, USA—Jun 12, 2017

Severtson Features Multiple Screens and Technologies at CineEurope 2017

Severtson will Feature its Acclaimed and Updated SAT, Folded, and New Giant QuickFold Screens, and its Updated Price Estimator App During the Show
Severtson Screens (www.severtsonscreens.com), a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, has announced that it will feature its acclaimed Folded Silver 3D screens, SAT-4K ultra acoustic transparent screen, and new Giant QuickFold screens, as well as updated price estimator technologies during CineEurope 2017, held in Barcelona, Spain from June 19-22 at Centre Convencions Internacional Barcelona (CCIB), booth # 705.
 
“We have updated and created entirely new screens and technologies since last year’s CineEurope show, and we are excited to exhibit them to dealers and customers in Barcelona this year,” explained Toby Severtson, president and CEO of Severtson Corp. “No matter the audio and visual necessities, and the sizes required, Severtson has the high quality screen needed for any installation.”
 
Severtson’s new folded shipping method now makes international distribution of its industry-acclaimed SēVision 3D GX highly affordable, reducing international shipping costs by up to 70 percent. “Besides standard perforated white and sliver screens, we now also offer our new digiperf option, as well as our popular microperf option, to the folded SēVision 3D GX line of cinema projection screens for international shipment,” said Severtson. “Since its recent launch, we’ve had to renovate our facility and upgrade our machinery to keep up with worldwide demand.”
 
According to Severtson, digiperf offers multiple benefits versus standard perforation screens. “It is the answer for current ultra high-performance cinema screens, depending on one’s specific needs, and are the perfect solutions for 4k, 8k, 12k and even higher projection resolutions as these technologies becomes available in the future,” he said. “And now, Severtson’s new digiperf screens, like our microperf, are also engineered for the optimum audio and visual experience available in the marketplace today.”
 
Digiperf screens utilize 7.5 percent open space, are available with all coating and gains, are foldable as with all Severtson cinema screens (excluding electric screens), and it reduces moire over traditional standard perf screens.
 
The next generation SAT-4K will also be featured during CineEurope 2017. “Our SAT-4K has received tremendous accolades since its launch, and we are proud to build upon its success with the next generation which features an even finer weave and whiter material that makes the viewing image even better than before,” explained Severtson Corp. V.P. & Chief Operating Officer Dan Maxwell. “Made in the USA, the SAT-4K’s acoustic abilities are not hampered by the finer weave, and we can now also seam SAT-4K for larger cinema screens to virtually limitless sizes. Made in the USA, the foldable SAT-4K is the ideal projection screen for virtually all cinema requirements,” Severtson continued. “Like perforated screens, the sound stage can be placed directly behind the screen at the same horizontal axis, allowing the vocals and the special effects to be completely in sync with the brilliant images on display. Due to almost no audio frequency loss, the SAT-4K screen allows for a completely immersive cinema experience.”
 
According to Maxwell, the new Giant QuickFold screens are easily portable that can be set up and taken down quick and easy. “What makes them so unique and practical are the virtually limitless applications,” he explained. “It can be customized up to 500-inches (41.7 ft.) diagonally, making them the ideal solution for multi-purpose auditoriums, such as in commercial, university/school, house of worship, museum, and pro AV situations that require large commercial or cinema-sized screens, but not in a permanent static installation.”
 
Severtson’s new Giant QuickFold Screen Line includes dual frame construction for superior support and to prevent hour-glassing of the screen. Additional options include choice of multiple perforations, Silver 3D and Stellar White gains, and dress kits. The screens break down into a custom-built case depending on the size of the screen, thus making them incredibly portable. Severtson’s revolutionary coating allows the screens to be folded both for shipping and then for regular use. It’s the perfect answer for what was once an impossible scenario for a large format cinematic 3D screen.
 
Severtson also recently announced that it has enhanced its cinema screen price estimator for its dealer base with Spanish and Portuguese language options. The price estimator is available via the Severtson website as well as a mobile app for Apple iOS and Android Smartphones.
 
“Do you already know exactly what you’re looking for in a cinema screen and want to know the price right away, any time of the day or night?” asked Severtson. “We’ve designed the price estimator to do just that for our dealer network. And with so many Spanish and Portuguese speaking dealers and customers worldwide, we’ve added these two languages to the price estimator to make their experience even easier and quicker.”
 
Severtson Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD & DepthQ, and RealD (www.severtsonscreens.com/certifications).
 
Having celebrated its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.
 
Visit severtsonscreens.com, call 480-610-5155, or email sales@severtsonscreens.com for more information.
 



About Severtson Screens: Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the cinema, home theater, and pro AV markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide. Severtson Screens Directory page

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More Severtson News:
Mar 8, 2023 Severtson Features Acclaimed Next Generation SAT-4K Cinema Screen at CinemaCon 2023
Nov 9, 2022 Historic New Mexico Totah Theater Installs Severtson Screen
Sep 22, 2022 Severtson Features NextGen Cinema Screens/Coatings During 2022 Dubai MENA Cinema Forum, ShowEast, & ICA-Australia
Sep 13, 2022 Severtson Exhibits Popular Options for Folded Cinema Projection Screens During ExpoCine 2022
Aug 30, 2022 Severtson Showcases Next Generation Cinema Screens & Coatings During ExpoCine 2022
Jun 2, 2022 Severtson Screens Showcases Next Generation SAT-4K Cinema Screens & New Enhanced Cinema Screen Coating During CineEurope 2022
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May 10, 2022 Severtson Exhibits Popular Options for Folded Cinema Projection Screens During CineEurope 2022
Apr 11, 2022 Severtson Showcases Cinema Screen “Price Estimator” at CinemaCon 2022
Mar 29, 2022 Severtson Screens Features New Enhanced Cinema Screen Coating During CinemaCon 2022
Mar 10, 2022 Severtson Features Acclaimed Next Generation SAT-4K Cinema Screen at CinemaCon 2022
Feb 22, 2022 Severtson Features Popular Options for Folded Cinema Projection Screens at 2022 CinemaCon
Sep 15, 2021 Severtson Screens Showcases Next Generation SAT-4K Cinema Screens & New Enhanced Cinema Screen Coating During CineEurope 2021
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Aug 18, 2021 Severtson Showcases Cinema Screen “Price Estimator” at CinemaCon 2021
Aug 9, 2021 Severtson Provides Next Generation Cinema Screens for New Latin America Multicinema
Aug 3, 2021 Severtson Features Giant Electric Motorized Cinema Screens During CinemaCon 2021
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Jul 22, 2021 Severtson Screens Features New Enhanced Cinema Screen Coating During CinemaCon 2021
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