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	welcome to Barco welcome to wow These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco– who help you in creating surprising experiences. We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for. Barco Website News Archive Local Directory Page Recent News: Jun 26, 2024 Barco, the Leader in Laser-Powered Cinema Solutions, Launches New Marketing Campaign in Movie Theatres Across the U.S. and Canada Barco, the leader in laser cinema solutions, today revealed the launch of its new “Laser by Barco” marketing campaign to help educate audiences about the unique benefits of experiencing movies in laser projection. With “Laser by Barco,” moviegoers are treated to more – more brightness, more color, and more contrast – bringing movies to life on the big screen like never before. Full News Article Barco Website Barco Local Directory Page May 14, 2024 Barco Brings Global Film Festival Favorites to Cannes for Special Program in HDR Barco, the leader in laser-powered cinema solutions, today announced a special Cannes screening program showcasing critically acclaimed titles, prepared for and screened in the groundbreaking HDR by Barco format. The carefully curated slate highlights festival winners from Belgium, Italy, Germany, and the United States, making their global debut in breathtaking Barco HDR Lightsteering. Barco’s HDR film series will be held May 16 – 22 in theater 8 at the Cinéum Cannes theater. Full News Article Barco Website Barco Local Directory Page Apr 10, 2024 Barco Announces First Locations for HDR By Barco in the US Barco, the leader in laser-powered cinema solutions, today announced a plan to bring HDR by Barco to select high-profile theaters at AMC Theatres, B&B Theatres, and Regal Cinemas in the US. Full News Article Barco Website Barco Local Directory Page Apr 8, 2024 Barco Launches HDR by Barco at CinemaCon 2024 Barco, the leader in laser-powered cinema solutions, launched HDR by Barco, its HDR solution suite for the cinema industry, today at CinemaCon in Las Vegas. The highly anticipated projection ecosystem will be the first to make the company’s groundbreaking HDR lightsteering technology commercially available to cinemas. Full News Article Barco Website Barco Local Directory Page Featured Cinema Items: HDR by Barco HDR by Barco HDR by Barco Elevate your cinema with unprecedented brightness, profound blacks, and captivating contrast. Harnessing the power of laser projection and a patented approach, HDR by Barco redefines the very essence of cinematic excellence. More Information: https://www.barco.com/en/solutions/cinema/hdr-by-barco Barco Series 4 Barco Series 4 Barco Series 4 We designed Barco Series 4 in collaboration with cinemas for their exact needs. A unified family of next-generation laser projectors. Powering your cinema with a performance and a simplicity you’ve never seen before. More Information: https://www.barco.com/en/products/cinema-systems/cinema-projec... Laser Light Upgrade Laser Light Upgrade Laser Light Upgrade Prepare your projector for tomorrow. Our fully-integrated Laser Light Upgrade can replace and improve the light source in Series 2 models. A sustainable way to bring incredible image quality and crystal-clear cinema to your audience. More Information: https://www.barco.com/en/products/cinema-systems/cinema-projec...

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Kortrijk, Belgium—Apr 17, 2018

Introducing “Cinionic” – A New Brand Launching A New Era in Cinema Experiences

New cinema joint venture unveils its identity

The previously announced strategic joint venture between Barco, China Film Co. Ltd (“CFG”), Appotronics and CITICPE is proud to introduce its company branding in the run up to CinemaCon 2018.

The new company will be called “Cinionic”. The name is a combination of cinema and ionic, defined as the “coming together of forces to create energy in the Cinema industry.”

Its logo icon is a colorful continuous wheel which represents movement and energy. The color wheel not only represents diversity, the brand colors of the three founding partners are integrated into the array of colors. The new brand comes with a matching tagline: EXPERIENCES. DELIVERED. Carl Rijsbrack, Chief Marketing Officer at Cinionic, comments: “Our tagline is our commitment to customers — that they can count on Cinionic to deliver the ultimate cinema experience. It’s simple, direct, and reflects our commitment to deliver compelling audience experiences.”

Delivering a differentiating cinema experience
The new company will focus on a combination of innovative cinema solutions, flexible financing and a comprehensive service model that enables exhibitors to focus on engagement with their moviegoers while simplifying their technology and operations.

“In a post VPF world, it’s no longer enough to provide superb engineering and market leading products,” explains Wim Buyens, CEO of Cinionic. “Our customers are asking for more complete financial and service solutions. That’s what Cinionic, with the strength of all three JV partners, will deliver.”

The result is a new breed of entertainment company: Cinionic. Buyens continues: “We are listening to exhibitors and taking action. We will deliver everything needed to ensure operational peace of mind while elevating the audience experience, from the latest visualization solutions to a comprehensive service care offering and affordable financing.”

Barco will be the exclusive OEM partner for all projection and image processing technologies in the joint venture. ALPD will provide industry-leading laser technology and retrofit solutions while CGS contributes high-quality solutions for Premium Large Format (PLF) screens.

Be part of the transformation at CinemaCon!

Cinionic will officially introduce its new brand to the global cinema industry at the upcoming CinemaCon trade show at Caesars Palace in Las Vegas, 23-26 April.

Join us at CinemaCon to discover more about our vision and strategy.

Barco Contacts:

Stephanie Vlegels

Press and Industry Relations

A: Beneluxpark 21, 8500 Kortrijk, Belgium

M: +32 479 45 18 22 | P: +32 56 36 8166

E: [email protected]

W: www.cinionic.com

Cinionic Links and Information:

Barco Web Site

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Wim Buyens, CEO of Cinionic

Carl Rijsbrack

About Barco:

Barco, headquartered in Kortrijk (Belgium), is a global company leading in visualization, networking, and collaboration technology. Its innovative solutions drive advancements in the healthcare, enterprise, and entertainment markets. At the heart of Barco’s success are over 3,000 dedicated ‘visioneers’, each passionately contributing to driving change through technology. Listed on Euronext (BAR), Reuters (BARBt.BR), and Bloomberg (BAR BB), Barco realized sales of 1,050 million euro in 2023. For further insights, please visit www.barco.com or connect on X, LinkedIn, YouTube, Instagram, and Facebook. Barco. Visioneering a bright tomorrow. © 2024

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Tags:

Strategic Partnerships

Source:

Barco (Kortrijk)

Mentioned:

China Film Co., Ltd. (CFC) (Beijing) Appotronics (Shezhen)

Events:

CinemaCon 2018 (Caesars Palace, Las Vegas)

Countries:

Belgium

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Jun 26, 2024 Barco, the Leader in Laser-Powered Cinema Solutions, Launches New Marketing Campaign in Movie Theatres Across the U.S. and Canada

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Jan 12, 2024 Hollywood Recognizes Barco for Achievements in Cinema with Scientific and Engineering Academy Award

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Dec 5, 2023 Sony Marketing Inc. Teams with Cinionic to Bring Barco Laser to Cinemas in Japan

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