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These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.



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CinemaCon - Las Vegas, Nevada—Apr 24, 2018

Cinionic and Ultrahaptics Enhance Immersive Cinema Lobby Experiences with New Mid-Air Haptic Displays

First-ever virtual touch movie posters engage theater patrons, fuel exhibitor ad revenues
Cinionic, the Barco cinema joint venture, and Ultrahaptics, have launched a cutting-edge, turnkey visualization solution that engages patrons in an interactive, sensory experience right in the cinema lobby.

Millennials and “digital natives” are driving new trends and feedback-driven experiences. Cinionic and Ultrahaptics have collaborated on the design of innovative digital movie posters – embedded with mid-air haptics and motion tracking technologies – to empower exhibitors with a novel entertainment option for a media-savvy generation.

From observation to tactile immersive reality
Within Cinionic-enabled lobbies, moviegoers will experience a 3D mid-air “thrill ride” of sorts, engaging in game play with virtual tools and more, feeling sensations like static fields of electricity, bubbles and other phenomena without actually touching the surface of a screen. The possibilities for avatar-like gaming where patrons are actually “in the story” are limited only by the imaginations of the animation producers and the players themselves.
“With Ultrahaptics technology, we’ve succeeded in our quest to offer moviegoers a truly unique and memorable experience that they can’t replicate at home. As a bonus, these sensational, interactive posters have the potential to create a pathway to advertising revenue for exhibitors.”  Greg Patrick, Vice President Lobby Experience for Cinionic

Virtual interactivity comes to the cinema
Already widely used in many industries such as automotive, healthcare, and smart homes, Ultrahaptics technology not only elevates the user experience, but also provides a safe and extraordinary interface for interacting with content. Now, this technology is improving the way patrons experience digital content in the cinema, increasing consumer dwell time and driving additional revenue opportunities via merchandising and concession sales.

Partners in innovation
Under the arrangement, Cinionic provides the content creation and delivery expertise, derived from its exclusive relationships with studios, with Ultrahaptics supplying the technology platform and software to drive the user experience on the Barco Lobby Experience network.
 
“We are very excited about partnering with Cinionic, the leading-edge technical company in the cinema industry,” comments Alex Driskill-Smith, vice president and general manager of Ultrahaptics North America Inc. “Tactile feedback makes digital content more real and interactions more engaging. Mid-air haptics technology offers a natural and magical interface with movie content and our research indicates that this has the potential to add significant value to moviegoers and advertisers alike. It is a fantastic opportunity to transform the cinema lobby experience and make movie content and advertisements more engaging and memorable.”
 
Coming to a theater near you!
Currently in the final beta testing phase, these virtual touch, haptic movie posters will be implemented at test sites for user feedback and data gathering.

See it at CinemaCon
Visitors can experience Cinionic’s virtual touch display in action at CinemaCon, April 24-26 near the Milano and Neopolitan rooms at Caesars Palace in Las Vegas, Nevada.

About Cinionic
Cinionic is transforming cinema, providing comprehensive WOW entertainment solutions to movie exhibitors across the globe. We help turn imagination into reality and ensure peace of mind for our customers by offering innovative services and flexible use of capital for a new era. Combining the technology expertise and heritage of our partners, Cinionic powers exceptional experiences across the entire theater to engage visitors at multiple touchpoints in their cinema journey.

Cinionic is a joint venture among Barco, Appotronics, and CFG, with offices in the United States, Belgium, Hong Kong and Mexico; the legal entity is planned to take effect mid-2018. Visit www.cinionic.com and follow us on TwitterLinkedInFacebook or YouTube for more info.

About Ultrahaptics
Ultrahaptics is the world’s leading mid-air haptics company. The company has developed a unique technology that enables users to receive tactile feedback without needing to wear or touch anything. The technology uses ultrasound to project sensations through the air and directly onto the user’s hands, enabling users to ‘feel’ virtual buttons, get tactile feedback for mid-air gestures, or interact with virtual objects. For more information about Ultrahaptics, please visit: http://www.ultrahaptics.com


Cinionic Contacts:
Press and Industry Relations
Dana Block
 
A: Beneluxpark 21, 8500 Kortrijk, Belgium
E: cinionic@metropublicrelations.com
W: www.cinionic.com
 

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Logo: Cinionic
About Cinionic: Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s enhanced services and technology solutions provide compelling cinema experiences for today, future-proofed for tomorrow. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.   
  
With more than 85,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.   
  
Cinionic has offices in Belgium, United States, Hong Kong, and Mexico. Visit www.cinionic.com and follow us on TwitterLinkedInFacebook or YouTube for more information.
Cinionic Directory page Cinionic Web Site
About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2018, we realized sales of 1.028 billion euro. We have a global team of 3,600 employees, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Directory page
About Ultrahaptics: Ultrahaptics is the world’s leading mid-air haptics company. The company has developed a unique technology that enables users to receive tactile feedback without needing to wear or touch anything. The technology uses ultrasound to project sensations through the air and directly onto the user’s hands, enabling users to ‘feel’ virtual buttons, get tactile feedback for mid-air gestures, or interact with virtual objects. For more information about Ultrahaptics, please visit: http://www.ultrahaptics.com Ultrahaptics Directory page

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More Cinionic News:
Oct 15, 2019 Cinionic Helps Transform Experience at Flagship Multiplex for National Amusements
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Cinionic, the cinema market leader that illuminates more than half of the world’s movie theaters, announces a strategic relationship with National Amusements, a global leader in the motion picture exhibition industry. Cinionic will help transform its flagship multiplex, Showcase Cinema de Lux Legacy Place, into a leading laser-powered entertainment destination.

Jul 10, 2019 Cinionic Strikes Laser as a Service Deal with Omniplex Cinemas
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Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, announces the strengthening of their strategic relationship with Ireland's largest multiplex cinema chain, Omniplex Cinemas, to upgrade an additional 29 theaters with Cinionic’s Laser as a Service (LaaS) solution, resulting in more than 40 upgraded laser locations for the chain. Through LaaS, Cinionic and Omniplex Cinemas will deliver an elevated, laser-driven and consistent movie-going experience for audiences across Ireland.

Jun 18, 2019 Cinionic Expands in Saudi Arabia with Fawaz Alhokair Group’s Muvi Cinemas
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Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, continues its international expansion into Saudi Arabia by announcing a strategic relationship with the Next Generation Company Ltd (NG), sister company to Fawaz Alhokair Group, for its first cinema brand, Muvi Cinemas.

Jun 18, 2019 Cinionic and Cineplexx Introduce the First All-Laser Theater Chain in Austria
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Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, announces a strategic relationship with Austrian cinema chain Cineplexx (Cineplexx Kinobetriebe GmbH) and CinemaNext, the European specialist in cinema exhibitor services, to power the first all-laser theaters in Austria.

Jun 17, 2019 Cineworld Group and Cinionic Strike 1,000+ Unit Deal to Roll Out Acclaimed Barco Laser Projectors to Theaters Worldwide
Cinionic Logo
Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, announces a significant expansion in its relationship with one of the world’s largest theater chains, Cineworld Group plc (LON:CINE), to continue delivering an elevated movie-going experience for audiences worldwide. Cinionic will illuminate Cineworld Group operated theaters in the U.S., EU and UK with enhanced services and award-winning portfolio of Barco laser projectors, including the newly launched Barco Series 4.

May 15, 2019 Cinionic Trusted with Growth, Cinema Laser Projection on the Rise in India with Miraj
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Cinionic announces a significant expansion in its relationship with one of India’s fastest growing theater chains, Miraj Cinemas, to continue delivering an unparalleled moviegoing experience for audiences across the country. Through this partnership, Cinionic will upgrade Miraj’s fleet of theaters with its premium solutions and award-winning portfolio of Barco Smart and Flagship Laser projectors.

Apr 4, 2019 Cinionic and Cinema 21 Enter A Smart Era of Projection with Barco Series 4
Cinionic Logo
Today at CinemaCon, Cinionic, the Barco, ALPD, and CGS cinema joint venture and Cinema 21 deliver 4K to audiences across Indonesia with an agreement for 50 SP4K-25 projectors - powering the chain’s new build and renewal strategy.
More Barco News:
Sep 12, 2019 Unilumin Collaborates with Barco to Expand its Global LED Display Business
Apr 1, 2019 Cinionic Takes Cinema into the Smart Projection Era at CinemaCon 2019, with All-New Barco Series 4 Laser Projectors
Cinionic Logo
Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, today returns to CinemaCon with the launch of its brand-new Barco Series 4 projector line-up. This next generation of projectors will deliver an unmatched cinema experience for moviegoers today, future-proofed for tomorrow; leveraging 4K, RGB-laser, as well as being ready for 4K 120fps high frame rate, high-dynamic-range (HDR) and wide-color-gamut capabilities.

Dec 9, 2018 PVR Cinemas and Cinionic Form Long-Term Alliance to Elevate Cinema Experience in India with Barco Projection
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PVR Cinemas, one of the largest and most premium film exhibition companies in India, today inked a long-term alliance with Cinionic, the Barco cinema joint venture.

Sep 26, 2018 EclairColor HDR Solution for Cinemas to Be Showcased in Deauville at the Annual Convention of French Theater Owners with Support from Cinionic
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CinemaNext, the European specialist in cinema exhibitor services (Ymagis Group, ISIN: FR0011471291, TICKER: MAGIS, PME-PEA, TECH 40), today announced that it will be presenting its revolutionary EclairColor HDR cinema solution at this week’s Annual Convention of French Theater Owners (FNCF) in Deauville (France).

Aug 21, 2018 Theater Pole Pole Thrills Audiences with Barco Laser
Cinionic Logo
Japanese movie fans are in for a treat next time they visit the Pole Pole theater in Onahama: nine brand new Barco laser projectors will present movies in dazzling brightness and vibrant color.

Aug 13, 2018 Cineplex Renews with Barco Laser at Popular South Bank Brisbane Cinema
Cinionic Logo
Cinionic continues to lead the digital cinema renewal wave, deploying Barco projectors across the Australian continent. The latest is an exclusive deal with Cineplex, elevating movie showings with Barco Smart Laser projectors at the South Park Brisbane theater.

Aug 8, 2018 Reel Cinemas Launches First Hotel Cinema in UAE with Cinionic
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Guests of the new avant-garde Rove Downtown hotel in Dubai will enjoy the latest movies in a stylish, casual-chic theater: Reel Boutique by Reel Cinemas at Rove Downtown. The best news for visitors? Reel Cinemas has selected Barco Laser projection to ensure that every movie scene features the best image quality!
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